* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. ^ By clicking on a brand or ‘details’ button, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue. Canstar Blue research finalised and published in February 2023.
Custard is one of those treats that is brought out occasionally for classic desserts like trifle or has a place on the table as a firm favourite during the festive season, especially for those who like to drown their Christmas pudding in it. It seems that however you like your custard, the dessert is a fierce favourite, with one in four shoppers (20%) admitting to chugging it straight out of the container, and a third of shoppers (31%) always purchasing the same brand. Canstar Blue compares custards to see which one takes the cake.
Respondents rate their satisfaction with their custard brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a custard brand as an individual score NOT a combined total of all criteria.
Taste: the custard tasted fresh, authentic and as expected given the flavour description (i.e. chocolate, vanilla etc.).
Texture & consistency: the texture and consistency of the custard was smooth and pleasant and without clumps.
Value for money: the price was reasonable given the quality and quantity of the custard.
Variety & range: there was a wide range of sizes, flavours and dietary requirements available in the custard brand range (i.e. sugar free, lactose free, double thick etc.).
Packaging convenience: the custard packaging made it easy to pour, travel with and store without spilling or leaking.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
3. Foster Clark’s
5. Dairy Farmers
7. ALDI Brooklea
Pauls proved the cream of the crop with five stars for taste, texture & consistency, variety & range, packaging convenience and overall satisfaction.
Foster Clark’s, Coles and ALDI brand Brooklea shared a five star win for value for money, with Foster Clark’s also earning an additional five stars for packaging convenience.
Pauls is a master of custard, offering a number of different sizes, types and flavours, including vanilla, strawberry, double thick, chocolate, choc-caramel and even peppermint for the very adventurous. Pauls’ custard comes in two brand types, Pauls and Farmhouse Gold, the latter of which caters to those with tastebuds for a richer, full cream custard. The brand also offers a line of custard pouches for kids, featuring Spiderman and Bluey characters. You can pick up a 1kg carton of Pauls custard at supermarkets for around $5.40.
Pauls whipped up a win with five stars for taste, texture & consistency, variety & range, packaging convenience and overall satisfaction. It received four stars for value for money.
What is custard good for?
Custard is mainly used to make desserts like trifles, crème brulée, and custard tarts (just to name a few), or as a base for desserts like vanilla slices or custard cakes, or as a dessert sauce with pudding or fruits. You can try it warmed up or cold from the fridge, depending on the weather and your preference. Our survey found that 19% of consumers prefer their custard warm rather than cold, and roughly the same portion (18%) prefer flavoured custard over plain vanilla.
If you fancy yourself a bit of a chef, try using custard in your next recipe and see what all the fuss is about. While it does contain fat and sugar, it also has calcium and protein, making it a good and tasty treat for dessert.
This report was written by Canstar Blue’s Content Producer Luciana Lawe Davies. She writes about streaming, appliances and consumer products and services. Luciana enjoys bringing readers the best in what’s on TV and at the shops, including the best deals and latest reviews.
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