* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. ^ By clicking on a brand or ‘details’ button, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue. Canstar Blue research finalised in July 2023 and published in July 2023.
Our review compares ice cream multipacks on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which ice cream multipack they think is best!
Respondents rate their satisfaction with their ice cream multipack brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with an ice cream multipack brand as an individual score NOT a combined total of all criteria.
Taste: the ice cream tasted authentic and matched the flavour description on the packaging.
Value for money: the cost was reasonable for the quality and quantity of the ice cream.
Texture & consistency: the ice cream was rich and had the expected consistency
Packaging convenience: the ice cream packaging made it easy to dispense and store.
Variety and range: the ice cream brand offered a variety of packaging sizes and flavours.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Maxibon is the “unconventional” ice cream created in Italy from its parent company Nestle. Made from chocolate, ice cream and biscuit it’s one of the more popular brands of ice cream sandwich. With a number of flavours including original vanilla, caramel rough nut, choc mint honeycomb, monster cookie and ice cream waffle, most Maxibon multipacks come in a pack of four, meaning you can choose to share, or keep them all to yourself.
Maxibon was rated five stars for overall satisfaction, taste and texture & consistency, with four stars for packaging convenience, variety & range as well as three stars for value for money.
About our consumer experts
Kate King: Home & Lifestyle Content Producer
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.