Canstar Blue’s latest ice cream multipacks review compares brands including Connoisseur, Maxibon, Weis, ALDI Monarc, Coles, Streets, Drumsticks, Bulla, Woolworths and Cadbury on taste, consistency, range variety, packaging, value for money and overall satisfaction.
See our Ratings Methodology.
Connoisseur was rated the cool pick in Canstar Blue’s ice cream multipacks ratings, with five-star reviews for taste, consistency, range variety, packaging and overall satisfaction.
“I hate ice cream”, said no one ever. After all, it’s the go-to sweet frozen treat for every mood – for when you’re feeling peckish, cheerful, and of course for when life gives you lemons. It’s the dessert that never disappoints – and that’s why Canstar Blue set out to find the scoop on which ice cream multipack brands Aussies across the country rate the highest.
To do this, we’ve again surveyed more than 1,700 consumers for their feedback on multipack ice creams they’ve bought (from a supermarket or grocer) and eaten over the last six months. Respondents rated brands on taste, consistency, packaging design, variety, value for money and overall satisfaction. Brands that met the minimum required survey sample size (30 responses) are included in the results.
Connoisseur is back on top as the crème de la crème in this year’s ratings, achieving five-star reviews in five out of six categories ─ including overall satisfaction. It was previously rated best in our ice cream multipack ratings in 2020.
Here are the best ice cream multipack brands in Australia, as rated by consumers in Canstar Blue’s latest review:
Connoisseur creamed the competition after receiving five stars for overall satisfaction and most other categories, while the remaining brands ended with four stars overall. Cornetto and Cadbury were the only exceptions, landing three stars for overall satisfaction.
ALDI’s Monarc brand was rated best for value for money, while Maxibon and Weis similarly impressed consumers on taste and consistency.
Any self-confessed ice cream connoisseur knows Connoisseur. It’s a leading brand of premium ice cream claimed to be made with fresh cream from Australian pastures and decadent flavours of sophisticated combinations. The Connoisseur range includes ice cream tubs and both mini & full-size ice cream bars (multipacks) with gourmet flavours such as:
Connoisseur was rated number one after scoring five-star reviews for taste, consistency, packaging, range variety and overall satisfaction. It got three stars for value for money.
Which ice cream flavour is best? It’s a question for the ages, but we may finally have an answer. Here are the flavours Aussies picked as their favourite in our survey:
Other interesting finds from our survey results revealed that 10% of respondents eat ice cream every day during summer, with one in three (37%) stating they prefer to eat single serves compared to a tub – it certainly might help with portion control! Nearly one in five of those surveyed (15%) only enjoy the treat on special occasions and 14% feel guilty eating it. Nevertheless, 33% say they buy ice cream during their regular shop.
Today is the day you find out you’ve been living a lie! The ice cream you have in your freezer might not actually be ‘ice cream’ at all! According to Food Standards Australia New Zealand (FSANZ), ice cream is officially defined as ‘a sweet frozen food that is made from cream or milk products or both, and other foods, and is generally aerated’. A food that is sold as ‘ice cream’ must, by law:
This means many of the ‘ice creams’ you buy from the supermarket are in fact confectionery due to the lack of dairy cream they contain. Generally speaking, we refer to all products in the freezer aisles as ice cream for the sake of our ratings. You know what we mean…
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Canstar Blue surveyed more than 5,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have bought and eaten ice cream from an ice cream multipack from a supermarket or grocer (i.e. not from an ice cream store or café/restaurant) in the last six months – in this case, 1,762 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
Here are the previous winning brands for ice cream multipacks:
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