Woolworths is set to launch new ‘sustainable’ Lego-style collectables − Woolworths Bricks − which will allow customers to build their own mini version of the supermarket.
What’s included in Woolworths Bricks?
Shoppers will be able to collect a Woolworths Bricks pack with every $30 spent in-store or online. A total of 40 Woolworths Bricks are available in the promo. Although, customers will need to purchase starter kits, including a baseboard and front doors, with the choice of a Basic Kit for $6, or a Deluxe Kit for $10, to begin building their replica of a Woolies supermarket.
Woolworths says all collectable bricks are made from at least 80% recycled materials and have been certified to meet GECA’s (Good Environmental Choice Australia) Recycled Product standard. Woolworths also renewed its partnership with TerraCycle which will allow customers to drop pre-loved Woolworths Bricks to any Woolworths store for recycling.
Woolies going green with new collectables
Woolworths Chief Marketing Officer, Andrew Hicks, said the new campaign was part of the supermarket giant’s commitment to a greener future.
“As Today’s Fresh Food People we are committed to making changes for a better tomorrow. Through our latest collectable we’re taking customers on this journey with us by showcasing in a playful and creative way how we’re growing greener, not only in how we operate our business but through the programs we engage with them on,” he said.
“Woolworths Bricks is a fun and interactive way of learning at home that can spark conversations within families about sustainability; whether that’s how materials like plastic or refrigerators can be given a second life, or how solar panels and electric car chargers are making a positive impact on the environment at their local Woolies.”
The new Woolies promo is similar to Bunning’s Building Block collectables, which hit stores earlier this year.
Positive Minds Australia Director, Madhavi Nawana Parker, said the new collectables concept would allow families and kids to build on their cognitive and social skills, as well as better understand subjects like sustainability through play.
“Hands-on learning can be greatly beneficial for families of all ages, and help connect with others, build problem-solving and social skills, and emotional intelligence. Building something like a Woolworths Bricks mini-supermarket can help younger minds draw upon their imagination and flexible thinking and connect it with learning and fun,” she said.
Woolworths Bricks will be available in-stores and online in the coming weeks, with more details to be announced.