* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. ^ By clicking on a brand or ‘details’ button, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue. Canstar Blue research finalised in October 2023, published in October 2023.
Aussies have rated Norsca as the top brand in Canstar Blue’s latest men’s deodorant ratings, with five stars across all categories, including effectiveness, scent, value for money, texture & consistency, packaging and overall satisfaction.
Our review compares men’s deodorant on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which men’s deodorant they think is best!
Respondents rate their satisfaction with their men’s deodorant brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a men’s deodorant brand as an individual score NOT a combined total of all criteria.
Effectiveness: the deodorant performs as described when using the recommended amount, and is effective at reducing body odour.
Scent: the deodorant had a pleasant scent that was not overwhelming, or if marked as unscented, had no discernible scent.
Value for money: the cost is reasonable for the quality and quantity of the deodorant.
Texture & consistency: the texture and consistency of the deodorant was as expected for its type (i.e. a thin liquid for roll-on, an even mist for spray, etc.) and allowed smooth and even coverage.
Packaging: the packaging was functional and allowed for easy dispensing and storage.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
An Australian brand, Norsca offers deodorant for both men and women, all of which are made with no alcohol, parabens, silicones or sulfates, with sprays and roll-on products available for you to choose from, all of which are available in the signature Forest Fresh scent. The range is further split into anti-perspirant options, with the Instant Adrenalin option built for those with active lifestyles.
Norsca was rated five stars across all categories, including effectiveness, scent, value for money, texture & consistency, packaging and overall satisfaction.
What’s the difference between deodorants and antiperspirants?
The difference between deodorants and antiperspirants is that deodorants aim to mask any odour, while antiperspirants aim to reduce how much you sweat, with sweating often directly correlating with odour.
Odour comes from the reaction between sweat and bacteria, with sweat itself not containing any odour. As a result, deodorants aim to mask odours, while antiperspirants look to prevent sweating. While both achieve the same result – you not creating a stink – they achieve it by attacking the problem from either side.
Most brands advertise a 2-in-1 solution, meaning you’ll be able to get the most protection from sweat and odours. If you’re prone to sweating, antiperspirants should be more effective. But if body odour is a problem, deodorants may give you some respite.
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Buying groceries is one of our biggest living expenses after housing costs, so it makes ‘cents’ Aussies look to reduce their grocery bills whenever possible. For that, it’s important to know exactly what we’re spending …
If you’re feeling the pinch of rising prices, especially at the supermarket, you’re not alone. A recent Canstar Blue survey revealed a whopping 71% of Australian shoppers have noticed the price of usual grocery items …
^By clicking on a shop online, compare now, buy online, more details or check latest prices button, you may leave Canstar Blue and be taken to a referral partner to compare. Canstar Blue may be paid for this referral. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that is not a referral partner, you will be taken to a brand page on Canstar Blue.
Canstar Blue may earn a fee for referrals from its website tables, and from sponsorship of certain products. Fees payable by product providers for referrals and sponsorship may vary between providers. Generally, sponsorship fees are payable in addition to referral fees. Sponsored products are clearly disclosed as such on website pages. They may appear in a number of areas of the website such as in comparison tables, on hub pages and in articles. Sponsored products may be displayed in a fixed position in a table, regardless of the product's rating, price or other attributes. The table position of a Sponsored product does not indicate any ranking or rating by Canstar. The table position of a Sponsored product does not change when a consumer changes the sort order of the table. For more information please see How Are We Funded.