Best-Rated Men’s Deodorant

See Our Ratings Methodology.


Most Satisfied Customers | Norsca

Aussies have rated Norsca as the top brand in Canstar Blue’s latest men’s deodorant ratings, with five stars across all categories, including effectiveness, scent, value for money, texture & consistency, packaging and overall satisfaction.

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How we rate men’s deodorant

Our review compares men’s deodorant on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which men’s deodorant they think is best!

Canstar Blue surveyed 1,027 Australians for their feedback on the men’s deodorant(s) (excluding body sprays and perfumes) they’ve purchased and used in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their men’s deodorant brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a men’s deodorant brand as an individual score NOT a combined total of all criteria.
  • Effectiveness: the deodorant performs as described when using the recommended amount, and is effective at reducing body odour.
  • Scent: the deodorant had a pleasant scent that was not overwhelming, or if marked as unscented, had no discernible scent.
  • Value for money: the cost is reasonable for the quality and quantity of the deodorant.
  • Texture & consistency: the texture and consistency of the deodorant was as expected for its type (i.e. a thin liquid for roll-on, an even mist for spray, etc.) and allowed smooth and even coverage.
  • Packaging: the packaging was functional and allowed for easy dispensing and storage.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Norsca
  • Lynx
  • Nivea
  • Brut
  • Rexona
  • Dove

Find more detailed information on our Most Satisfied Customer methodology.


Top Men’s Deodorant Brand – Norsca

Norsca Deodorant

An Australian brand, Norsca offers deodorant for both men and women, all of which are made with no alcohol, parabens, silicones or sulfates, with sprays and roll-on products available for you to choose from, all of which are available in the signature Forest Fresh scent. The range is further split into anti-perspirant options, with the Instant Adrenalin option built for those with active lifestyles.

  • Norsca was rated five stars across all categories, including effectiveness, scent, value for money, texture & consistency, packaging and overall satisfaction.

What’s the difference between deodorants and antiperspirants?

The difference between deodorants and antiperspirants is that deodorants aim to mask any odour, while antiperspirants aim to reduce how much you sweat, with sweating often directly correlating with odour.

Odour comes from the reaction between sweat and bacteria, with sweat itself not containing any odour. As a result, deodorants aim to mask odours, while antiperspirants look to prevent sweating. While both achieve the same result – you not creating a stink – they achieve it by attacking the problem from either side.

Most brands advertise a 2-in-1 solution, meaning you’ll be able to get the most protection from sweat and odours. If you’re prone to sweating, antiperspirants should be more effective. But if body odour is a problem, deodorants may give you some respite.

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About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s men’s deodorant ratings:

  • 2022: Mitchum
  • 2021: Nivea
  • 2020: Norsca
  • 2019: Mitchum

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