Best-Rated Electric Toothbrushes

See Our Ratings Methodology.


Most Satisfied Customers | Oral-B

Aussies have rated Oral-B as the top pick in Canstar Blue’s latest electric toothbrush ratings, with five stars in all categories: durability, features and functionality, value for money, battery and charging performance, performance, design and overall satisfaction.

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How we rate electric toothbrushes

Our review compares electric toothbrushes on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which electric toothbrush they think is best!

Canstar Blue surveyed 863 Australians for their feedback on the electric toothbrush product(s) they’ve purchased and used in the last three years.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their electric toothbrush brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with an electric toothbrush brand as an individual score, NOT a combined total of all criteria.
  • Durability: resistant to wear and tear caused by frequent use and/or accidental damage.
  • Features and functionality: adequate settings and features for purpose and/or advanced settings and features that enhance performance.
  • Value for money: quality and longevity of product for price paid.
  • Battery and charging performance: battery performance over device lifetime.
  • Performance: performs as described given frequency of use.
  • Design: aesthetically pleasing without compromising functionality, appropriate size and weight for product.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
  • Oral-B
  • Philips Sonicare
  • Colgate

Find more detailed information on our Most Satisfied Customer methodology.

Best electric toothbrush brands in Australia

1. Oral-B

2. Philips Sonicare

3. Colgate

4. Other electric toothbrush brands

1. Oral-B


Ratings result

Oral-B scored five-star ratings in every category: durability, features and functionality, value for money, battery and charging performance, performance, design and overall satisfaction.

Editor’s notes

Oral-B offers a wide range of mouth care products, including whitening strips, toothpaste, and floss. Its electric toothbrush range offers a variety of options to suit different budgets and needs, such as the iO Series, Genius, Smart, Pro and Vitality lines. Most electric toothbrush models feature cross-action brush heads, two-minute timers and rechargeable batteries. Oral-B’s iO Series 9 model comes equipped with a smart pressure sensor, 3D tracking with AI recognition, a quick-charge station and interactive colour display.

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2. Philips Sonicare


Ratings result

Philips Sonicare scored four stars in every category: durability, features and functionality, value for money, battery and charging performance, performance, design and overall satisfaction.

Editor’s notes

Philips Sonicare offers a variety of electric toothbrushes to suit your mouth care needs. The range features the DiamondClean, ProtectiveClean, ExpertClean, Sonicare 2100, Sonicare 9900 Prestige and Sonicare for Kids lines. Most brushes in the DiamondClean series come equipped with Bluetooth compatibility, built-in pressure sensors, multiple colour options and smart brush heads that ensure you’re using the correct mode and intensity.

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3. Colgate


Ratings result

Colgate was rated three stars in every category: durability, features and functionality, value for money, battery and charging performance, performance, design and overall satisfaction.

Editor’s notes

Colgate offers a small and affordable range of electric toothbrushes. The range features the Sonic Power Toothbrush, Pulse Series 1 and Pulse Series 2. Brushes in Colgate’s Pulse Series 2 come equipped with Bluetooth connectivity, three brushing modes, pressure sensors, travel cases and slim design chargers. Electric models in the pulse series also come with interchangeable heads that can be purchased separately. Colgate offers deep clean, whitening and sensitive brush heads.

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4. Other electric toothbrush brands

Not all brands in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they’re not worth considering. Here are several more brands to check out before making a purchase decision.

  • ALDI Dentitex
  • Coles Pro
  • Foreo

  • Oclean
  • Spinbrush

Compare more products featured in our Most Satisfied Customers Awards

About our consumer experts

Kate Lockyer: Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She has completed a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s electric toothbrush ratings:

  • 2022: Philips Sonicare
  • 2021: Philips Sonicare
  • 2020: Oral-B
  • 2019: Philips Sonicare
  • 2018: Oral-B
  • 2017: Oral-B

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