Amaysim targets NBN with AusBBS takeover

Popular mobile service carrier Amaysim will start selling National Broadband Network (NBN) plans in the coming months, once it completes the acquisition of an existing provider.

The orange telco is in the process of buying Australian Broadband Services – more commonly known as AusBBS, which was launched in 2012. Amaysim says the move will ensure it is ready for the upcoming “forced churn event” as a result of the NBN’s rollout.

AusBBS currently offers some of the cheapest NBN plans on the market, with an apparent focus on light internet users.

Amaysim has earned a glowing reputation amongst its growing mobile fanbase, providing a solid range of unlimited, data-focussed SIM-only plans and prepaid alternatives. The mobile virtual network operator (MVNO) uses the Optus network and recently acquired budget telco Vaya.

Amaysim says the broadband market is a natural extension of its existing business and answers the ongoing request by many mobile subscribers for the company to offer internet services. Amaysim aims to replicate its success in the mobile market with “a technology-led solution offering subscribers price competitive broadband products” accompanied with its renowned online customer service model.

Amaysim has been a consistently strong performer in Canstar Blue’s customer satisfaction ratings for mobile service providers.

Amaysim has indicated that customers will be able to bundle their phone and internet services once its NBN business is up and running following the takeover of AusBBS. Amaysim describes the telco as a “strong fit” for its team and enables it to readily launch its broadband products towards the end of 2016.

Amaysim CEO Julian Ogrin described it as a logical move for the company to “take advantage of the likely customer switching behaviour that will steam from the continued NBN rollout”.

“Acquiring AusBBS’ technology platform is a great way for us to accelerate our broadband strategy, become even more relevant in data-hungry Australian households and bring our ‘less hassles’ approach to broadband,” he said.

Mr Ogrin is promising “amazingly simple” broadband offerings. Watch this space.

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