coles mobile logo

Coles Mobile Phone Plans Review

When you think of Coles, you probably imagine Saturday afternoons bumping into other shoppers in the freezer section of the supermarket. There’s always someone in the way when you’re trying to grab your favourite frozen pizza! But people who know good prepaid mobile phone plans are starting to see Coles in a very different light because it now offers some of the most competitive deals around, with the extra bonus of being able to buy your SIM card in store and recharge at the checkout.

Coles Mobile is the supermarket chain’s latest foray into the mobile phone market. Launched in 2015, it’s backed by the Optus 4G network and offers a simple, no-frills service on a SIM Only basis. Its plans come with all the advantages you’d expect from buying a Coles product, including a Flybuys discount and points earned when you buy in store, not to mention the added convenience of recharging at any Coles supermarket in the country! So what exactly does Coles Mobile offer? Read on for details, or jump straight into our plan comparison tool.

Compare Coles Mobile Phone Plans

Coles Mobile Phone Plans

Coles Mobile offers a concise range of prepaid mobile plans, ranging from $10 to $40, with two plans on a 35 day billing period, and the $10 plan on a 10 day period. They all contain unlimited standard national calls, texts and MMS, with varying degrees of included data.

  • $10 – Unlimited calls & texts with 1GB data over 10 days
  • $20 – Unlimited calls & texts with 3GB data over 35 days
  • $40 – Unlimited calls & texts with 10GB data over 35 days

If you run out of credit, Coles Mobile won’t overcharge you as it’s a prepaid service. 500MB of data can be added, is an extra $5, and expires in seven days. $5 extra credit for international calls is also available and lasts 14 days. A $15 option is also available.

  • The $40 plan benefits from having 250 standard international minutes to 10 countries bundled in as well.

These handy top-ups make for good value if you think you will go over your plan’s limits, or if you need extra data or international calls sporadically. As for international calling costs, they vary wildly, but Canada can be had for as little as 8c per minute with no connection fee (or flagfall as it’s commonly known). You can find more rates here.

Coles Mobile Phone Deals

If you’re a Flybuys member, you’ll earn 500 points, get $2.50 off your recharge and also collect one point for every dollar spent, but this is in store only. This makes it easy to recharge your plan when you buy the groceries, but those wanting to recharge automatically may not receive the same benefits.

  • Coles also periodically offers big data bonuses to reel customers in. Previously it offered deals like 5GB bonus data on your first recharge and so on.

Let’s get an overview of what the three plans offer:

How does Coles Mobile compare to other providers?

From one of the biggest supermarket chains, Coles Mobile offers – perhaps surprisingly – good value on its prepaid plans. See how they stack up against the competition below.

Coles Mobile $10 Plan Compared

This plan offers great data, call and text inclusions for the price it’s at. What’s a little harder to factor in is its short billing period of just 10 days. However, there are a couple of other providers offering similar short-term deals. Telstra offers a 10 day SIM with the longstanding offer of 5GB bonus data. Boost also offers a similar plan; however both of these two providers offer these plans over 7 days instead of 10. Overall this is a pretty niche market, and may suit those on holiday needing a different plan for a short while, or those just after a ‘stop gap’ solution.

Coles Mobile $20 Plan Compared

Coles Mobile’s first 35 day plan is a goer. It compares well against the competition and is one of the cheapest for unlimited calls and texts and 3GB of data in the prepaid phone market. Coles competes with ALDI MobileKogan Mobile and Yomojo. ALDI and Kogan offer more data for only slightly more money, which may be a consideration, considering the next Coles plan costs $40. One thing to consider here is that these three competitors are over a 30 day billing period and Coles is 35 – this equates to just over 10 billing periods a year, instead of 12. Compared with 28 day plans, you’ll have to stretch your data an extra week. Consider what works for you.

Coles $40 Plan Compared

$40 will see the competition increase in the prepaid sector. Coles Mobile stands its ground with a decent 10GB data, which is pretty on point. There’s in fact quite a lot to choose from! Look out for trendy providers such as Kogan Mobile and Amaysim, which offer 10GB data or even more for $40 or under. OVO Mobile and ALDI Mobile offer 8GB for about $5 cheaper than Coles’ offering. Some carriers such as Amaysim and ALDI also offer generous international credit allowances. Coles is definitely no slouch here, and consider the 35 day billing period. Are you one that doesn’t quite use all your data, or are you one to be bursting at the seams every month? We suspect those in the former category may find 35 day periods ‘just right’.

Should I put a Coles SIM card in my shopping basket?

Coles has three enticing prepaid mobile plans, and each one offers pretty decent value of which we are sure will make many people happy. Coles’ simple, fuss-free, gimmick-free plans are a breath of fresh air in a market full of confusing bonuses and extra upfront costs.

Overall, it seems that Coles Mobile offers a great balance between affordability and versatility. Much like the supermarket’s own brand products on the shelves, Coles Mobile’s prepaid plans are simple, fairly cheap, and good value. Whether you’re on a tight budget or you tend to burn through text and data inclusions like they’re going out of fashion, Coles Mobile has a suite of plans and optional extras to meet the needs of most mobile users. What’s more is that you can add a Coles SIM card to your next grocery shop and recharge in store to get Flybuys points.

All things considered, Coles Mobile is a solid option, but consider if there are other providers out there offering more data for your money. While Coles benefits from selling its SIM cards in-store, so you can just ‘grab and go’ while you do your shopping, other providers can offer more for less, so it pays to shop around – both in store and online.

Compare Prepaid Plans