coles mobile logo

Coles Mobile Phone Plans Review

When you think of Coles, you probably imagine Saturday afternoons bumping into other shoppers in the freezer section of the supermarket. There’s always someone in the way when you’re trying to grab your favourite frozen pizza! But people who know good prepaid mobile phone plans are starting to see Coles in a very different light because it now offers some of the most competitive deals around, with the extra bonus of being able to buy your SIM card in store and recharge at the checkout.

Coles Mobile is the supermarket chain’s latest foray into the mobile phone market. Launched in 2015, it’s backed by the Optus 4G network and offers a simple, no-frills service on a SIM Only basis. Its plans come with all the advantages you’d expect from buying a Coles product, including a Flybuys discount and points earned when you buy in store, not to mention the added convenience of recharging at any Coles supermarket in the country! So what exactly does Coles Mobile offer? Read on for details, or jump straight into our plan comparison tool.

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Coles Mobile Phone Plans

Coles Mobile offers a concise range of prepaid mobile plans, ranging from $10 to $40, with two plans on a 35 day billing period, and the $10 plan on a 10 day period. They all contain unlimited standard national calls, texts and MMS, with varying degrees of included data.

  • $10 – Unlimited calls & texts with 1GB data over 10 days
  • $20 – Unlimited calls & texts with 3GB data over 35 days
  • $40 – Unlimited calls & texts with 10GB data over 35 days

If you run out of credit, Coles Mobile won’t overcharge you as it’s a prepaid service. 500MB of data can be added, is an extra $5, and expires in seven days. $5 extra credit for international calls is also available and lasts 14 days. A $15 option is also available.

  • The $40 plan benefits from having 250 standard international minutes to 10 countries bundled in as well.

These handy top-ups make for good value if you think you will go over your plan’s limits, or if you need extra data or international calls sporadically. As for international calling costs, they vary wildly, but Canada can be had for as little as 8c per minute with no connection fee (or flagfall as it’s commonly known). You can find more rates here.

Coles Mobile Phone Deals

If you’re a Flybuys member, you’ll earn 500 points, get $2.50 off your recharge and also collect one point for every dollar spent, but this is in store only. This makes it easy to recharge your plan when you buy the groceries, but those wanting to recharge automatically may not receive the same benefits.

  • Coles also periodically offers big data bonuses to reel customers in. Previously it offered deals like 5GB bonus data on your first recharge and so on.

Let’s get an overview of what the three plans offer:

Brand Features Max Data**/billing period Advertised Cost^^/billing period
Coles Mobile Logo

10 Day Plan – 1GB

  • Unlimited National Calls & SMS

min. cost $10 over 10 day billing period

1GBMax Data**/billing period $10Advertised Data^^/billing period
Coles Mobile Logo

35 Day Plan – 3GB

  • Unlimited National Calls & SMS

min. cost $20 over 35 day billing period

3GBMax Data**/billing period $20Advertised Data^^/billing period
Coles Mobile Logo

35 Day Plan – 10GB

  • Unlimited National Calls & SMS
  • 250 minutes to 10 countries

min. cost $40 over 35 day billing period

10GBMax Data**/billing period $40Advertised Data^^/billing period
Coles Mobile Logo

365 Day Plan – 42GB

  • Unlimited National Calls & SMS
  • 6GB bonus data until 7 August

min. cost $180 over 365 day billing period

42GBMax Data**/billing period $180Advertised Data^^/billing period
View all mobile plans listed on Canstar Blue

How does Coles Mobile compare to other providers?

From one of the biggest supermarket chains, Coles Mobile offers – perhaps surprisingly – good value on its prepaid plans. See how they stack up against the competition below.

The prepaid world is heating up with cheap phone plans. Prepaid is no longer the ‘ugly ducking’ as far as mobile plans go, with great value on offer and with automatic recharges. This way, you don’t have to feel like a schmuck for running out of credit or for having to go in-store to top up.

Coles Mobile does well overall, and is boosted by its 35-day expiry periods that provide value if you can’t quite make use of your credit in 28 or 30 days. However, beyond the $40 mark, Coles runs out of steam. If you need a bigger phone plan, other providers worth keeping an eye out for include ALDI Mobile – another supermarket phone plan provider – as well as Kogan Mobile, Amaysim and OVO. All barring Kogan are available in physical shopfronts Australia-wide. From Coles, to Australia Post, to Officeworks and more.

Brand Features Max Data**/billing period Advertised Cost^^/billing period
ALDIMobile Logo

XXL Value Pack

  • Unlimited National Calls & SMS
  • Unlimited calls to 15 countries
  • 300 mins to 35 countries
  • $5 Upfront Cost inc. $5 credit

min. cost $50 over first recharge

20GBMax Data**/billing period $45Advertised Data^^/billing period
Kogan Logo


  • Unlimited National Calls & SMS

min. cost $36.90 over 30 day billing period

16GBMax Data**/billing period $36.90Advertised Data^^/billing period
Amaysim Logo

Unlimited 15GB

  • Unlimited National Calls & SMS, unlimited to 10 countries, 300 minutes to 22 countries

min. cost $40 over 28 day billing period

15GBMax Data**/billing period $40Advertised Data^^/billing period
Ovo Logo


  • Unlimited National Calls & SMS
  • 300 international minutes

min. cost $34.95 over 30 day billing period

15GBMax Data**/billing period $34.95Advertised Data^^/billing period More Details
View all mobile plans listed on Canstar Blue

Should I put a Coles SIM card in my shopping basket?

Coles has three enticing prepaid mobile plans, and each one offers pretty decent value of which we are sure will make many people happy. Coles’ simple, fuss-free, gimmick-free plans are a breath of fresh air in a market full of confusing bonuses and extra upfront costs.

Overall, it seems that Coles Mobile offers a great balance between affordability and versatility. Much like the supermarket’s own brand products on the shelves, Coles Mobile’s prepaid plans are simple, fairly cheap, and good value. Whether you’re on a tight budget or you tend to burn through text and data inclusions like they’re going out of fashion, Coles Mobile has a suite of plans and optional extras to meet the needs of most mobile users. What’s more is that you can add a Coles SIM card to your next grocery shop and recharge in store to get Flybuys points.

All things considered, Coles Mobile is a solid option, but consider if there are other providers out there offering more data for your money. While Coles benefits from selling its SIM cards in-store, so you can just ‘grab and go’ while you do your shopping, other providers can offer more for less, so it pays to shop around – both in store and online.

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