Apple was the winner of the 2025 Most Satisfied Customers ratings for Mobile Trade-In Services, scoring five stars for overall satisfaction, customer service and speed of service.
Our ratings compare a range of mobile trade-in services based on customer satisfaction, so you can find out what other Aussies think about the mobile trade-in services they’ve used. Think of it like asking for recommendations from other Aussies, but all in one place!
Canstar Blue surveyed 992 Australians for their feedback on the mobile trade-in service(s) they’ve used to get cash/credit for a mobile device in the last three years.
Survey respondents are asked to rate their satisfaction with their mobile trade-in service from zero to 10, with zero meaning extremely dissatisfied and 10 meaning extremely satisfied. Mobile trade-in service satisfaction is rated on the following criteria:
The winning brand is the brand that receives the highest Overall satisfaction rating. All the scores from the Overall satisfaction criteria are then combined and averaged to determine the overall winner.
To qualify in the ratings results, brands must have received a minimum of 30 responses to be included. Therefore, not all mobile trade-in services in the market will be compared in this survey. Brands rated in this survey are listed below in order of best overall satisfaction.
Find more information on our Most Satisfied Customers ratings.
Apple took out top spot for best mobile trade-in service, scoring five stars for overall satisfaction, customer service and speed of service, while it scored four stars for trade-in process, value and range of devices able to trade.
The 2024 winner, Mobile Guru, came in second place, scoring four stars for overall satisfaction, customer service and speed of service, followed by JB Hi-Fi in third place, which scored four stars for overall satisfaction. Telstra, Officeworks and Vodafone also scored four stars for overall satisfaction, while Optus and Samsung rounded out our ratings each with three stars for overall satisfaction.
In-store trade-in services were the most popular way of trading in an old device, with 59% of our survey respondents opting to go in-store, while 41% used an online service. Of those surveyed, 35% received store credit for their trade in, followed by 27% receiving cash and 22% receiving a discount on their phone bill.
Of those surveyed, 34% of respondents planned to use the same phone trade-in service again in the future, while 21% stated they would use a different service in the future. Overall though, 36% were happy with the cash/credit amount they received, while 37% said they would recommend a trade-in service to others.
