Each year Canstar Blue survey customer satisfaction terms of washing machine – both front loader and top loader. In 2015 Whirlpool was one of the brands surveyed in the top-loader washing machine category. So – who is Whirlpool?
A brief history of the company
Like its low-rating counterpart, Simpson, Whirlpool also has a long history dating back to 1911, when it the Upton Machine Corporation was founded and produced electric motor-driven wringer washers.
This company merged with the Nineteen Hundred Washer Co in 1929, which then changed their name to the Whirlpool Corporation in 1950.
The company continued to acquire other appliance manufacturers and invest in technology over the next few decades, adding a great deal of variety to their product range and business portfolio. They owned many businesses with products ranging from refrigerators, cooking appliances, and the popular KitchenAid mixers.
Today, they are continuing to expand into countries where they are gradually growing their market share.
Other washing machine brands we rated
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased a washing machine at some point in the last 3 years – in this case, 1,248 Australians.
Other brands included in this year’s survey were:
- Fisher and Paykel
You can view our washing machine survey results here