Best-Rated Freezer Brand

See Our Ratings Methodology.


Most Satisfied Customers | Hisense

Aussies have rated Hisense the top pick in Canstar Blue’s latest freezer ratings, with five-star reviews in all categories: value for money, performance, features and functionality, design and overall satisfaction.

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How we rate freezers

Our review compares freezer brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which freezer brand they think is best!

Canstar Blue surveyed 367 Australians for their feedback on the freezer they’ve purchased and used in the last three years.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their freezer brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a freezer brand as an individual score NOT a combined total of all criteria.
  • Performance: performs as described given frequency of use.
  • Value for money: quality and longevity of product for price paid.
  • Durability: resistant to wear and tear caused by frequent use and/or accidental damage.
  • Features and functionality: adequate settings and features for purpose and/or advanced settings and features that enhance performance.
  • Ease of use: process for use is simple and efficient in achieving results, instructions are easy to understand.
  • Design: aesthetically pleasing without compromising functionality, appropriate size and weight for product.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

• Hisense
• Haier
• Westinghouse

Find more detailed information on our Most Satisfied Customer methodology.

Best freezer brands in Australia

  1. Hisense
  2. Haier
  3. Westinghouse
  4. Other freezer brands

1. Hisense

Ratings resultHisense Freezer

Hisense scored five stars for performance, value for money, features and functionality, design and overall satisfaction.

Editor’s notes

Hisense Australia was established in 2006 as a subsidiary of China’s Hisense Company. It has a considerable range of consumer electronics and kitchen appliance ranges, including top- and bottom-mounted fridges, bar fridges, fridge/freezers and chest freezers. Its selection of chest freezers include 145L, 200L, 300L and 500L models, all with water drains for easier cleaning. The 145L, 200L and 300L units come with a switchable system that allows a choice between fridge or freezer capabilities.

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2. Haier

Ratings resultHaier_Freezer_Standing

Haier received four stars for performance, design, value for money, features and functionality, and overall satisfaction.

Editor’s notes

Founded in China in 1984, Haier is one of the world’s biggest-selling appliances brands. Haier offers a range of laundry, kitchen and air conditioning appliances, including 14 freezer options Its smallest freezer offers 91L of volume and reversible door for use in smaller spaces, while its largest is a 705L chest freezer that’s almost 2m in length.

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3. Westinghouse

Ratings resultwestinghouse-freezer

Westinghouse scored three stars for features and functionality, value for money, performance, design and overall satisfaction.

Editor’s notes

Westinghouse has been a brand name in the Australian appliances space for the past 18 years, and is owned by the Electrolux group. The Westinghouse range covers kitchen, laundry and air conditioning appliances. The brand offers an online filter to help customers find the most suitable freezer for their needs, from its range of chest and single-door freezers.

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4. Other freezer brands

Not all brands in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they’re not worth considering. Here are several more brands to check out before making a purchase decision.

  • Electrolux
  • ChiQ
  • Fisher & Paykel

  • Beko

Compare more products featured in our Most Satisfied Customers Awards

About our consumer experts

Kate Lockyer: Content Producer

This report was written by Canstar Blue’s Home and Lifestyle Content Producer Kate Lockyer. She has completed a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.

Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s freezer ratings:

  • 2023: Westinghouse
  • 2022: Westinghouse, Haier and Fisher & Paykel
  • 2021: Hisense
  • 2020: Haier

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