Canstar Blue’s latest mayonnaise review compares Kewpie, Best Foods, S&W, Hellmann’s, ALDI Colway, Praise, Heinz, Woolworths and Coles on taste, texture & consistency, range variety, packaging design, value for money and overall satisfaction.
See our Ratings Methodology.
Kewpie was rated cream of the crop in Canstar Blue’s mayonnaise ratings, achieving five-star reviews for taste, texture and consistency and overall satisfaction.
Any leftover cabbage can and will be shredded and mixed with mayonnaise. It’s Cole’s Law. Get it?? Bad puns aside, most of our favourite meals would be nothing without ‘mayo’. Think tuna melts, sushi, coleslaw (obviously), devilled eggs, fish and chips and the list goes on. So, it’s no surprise that over a third of Aussies we surveyed (38%) buy mayonnaise as part of their regular grocery shop. But, with so many flavours and brands available on the shelves, how do you know which mayo is worth your butter?
We can help you there. Canstar Blue has surveyed more than 1,500 consumers like yourself, for their feedback on the mayonnaise brands they have purchased and consumed in the last three months. Respondents rated respective brands on taste, texture and consistency, range variety, packaging design, value for money and overall satisfaction. Those that met the minimum required survey sample size of 30 responses are included in the results.
Aussies rated Kewpie the best mayonnaise, giving it five-star reviews for taste, texture and consistency and overall satisfaction.
Here are the best mayonnaise brands in Australia, as rated by consumers in Canstar Blue’s mayo review:
Kewpie topped our mayonnaise ratings after being the only brand to receive a five-star review for overall satisfaction. It also scored top marks for taste and texture and consistency. Most other brands ended on four stars for overall customer satisfaction, except Woolworths and Coles which got three stars overall.
Last year’s winner Colway (ALDI) kept its lead in terms of value for money, scoring full marks. Hellmann’s also achieved five stars for texture and consistency (alongside Best Foods), and packaging design, as did Praise and Heinz when judged on variety.
Kewpie pronounced [kyoo-pee] is a popular Japanese mayonnaise, commonly found in sushi restaurants. It’s available in a variety of flavours, although most Australian supermarkets simply offer the original. This mayonnaise comes in a soft squeeze bottle with a red lid and a baby on the front logo. What gives Kewpie mayo its distinctive creamy taste and texture is all in the eggs, according to the brand. Each bottle contains four egg yolks per 500g. The amino acids from the protein of the egg yolk are claimed to be a key ingredient to the Kewpie flavour. Kewpie’s traditional Japanese-style mayonnaise comes in 300g and 500g packaging, available from most supermarkets and Asian grocers for about $4.70.
Mayonnaise is essentially an emulsion of raw egg yolks and vegetable oil. Acidic ingredients such as vinegar or lemon juice are also added, along with salt and other extras for seasoning.
Mayonnaise also comes in different varieties that cater to different allergens and dietary requirements with gluten-free, vegan-friendly, low-sugar, low-salt and kosher options available. There are also plenty of flavours to choose from such as aioli, wasabi and peri-peri mayo.
Mayonnaise is regarded as a ‘raw egg product’ because it contains eggs that are either uncooked or partially cooked. Eggs in mayo are not cooked at a sufficiently high temperature, or for enough time, that’s needed to kill bacteria, which is why it’s important to put mayonnaise back in the fridge once you’re done using it.
Ok, so we know mayo is delicious whether you have it with French fries, in a sanga or cold salad. But, it’s quite high in fats (because it’s made of mostly eggs and vegetable oils) and also contains sugar, which means it can be calorie-dense. It’s no wonder a fifth of respondents to our survey (21%) generally buy light or fat-free mayonnaise. If you’re watching your waistline, try to also opt for mayo with organically produced oils, ideally olive or avocado oil.
The next consideration is farmed eggs vs cage-free eggs mayo. There’s virtually no difference in taste, but a cage-free or free-range option means the hens from which the eggs are collected are not confined to cages and have access to an outdoor range, which of course is better for animal welfare and the environment.
The rest will ultimately come down to your taste preference. Here are the mayonnaise flavours Aussies in our survey had recently purchased:
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Picture credits: Africa Studio, Shutterstock.com/ Yuriy Golub, Shutterstock.com.
Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten mayonnaise in the last three months – in this case 1,571 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
Here is the previous winner of Canstar Blue’s mayonnaise ratings:
