Aussies have rated Kewpie as the top brand in Canstar Blue’s latest mayonnaise ratings, with the brand scoring five stars for taste, packaging convenience, texture & consistency and overall satisfaction.
Our review compares mayonnaise on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which mayonnaise they think is best!
Canstar Blue surveyed 1,703 Australians for their feedback on the mayonnaise(s) they’ve purchased and eaten in the last three months.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
The Kewpie Group was founded in 1919, with the business operating in multiple food-related industries, with its range of food products including dressings, baby food, pasta sauce and mayonnaise. Kewpie mayonnaise comes in a standard 500g container, with Kewpie 210 and Kewpie mild available in 1kg containers.
Mayonnaise is essentially an emulsion of raw egg yolks and vegetable oil. Acidic ingredients such as vinegar or lemon juice are also added, along with salt and other extras for seasoning.
Mayonnaise also comes in different varieties that cater to different allergens and dietary requirements with gluten-free, vegan-friendly, low-sugar, low-salt and kosher options available. There are also plenty of flavours to choose from such as aioli, wasabi and peri-peri mayo.
Mayonnaise is regarded as a ‘raw egg product’ because it contains eggs that are either uncooked or partially cooked. Eggs in mayo are not cooked at a sufficiently high temperature, or for enough time, that’s needed to kill bacteria, which is why it’s important to put mayonnaise back in the fridge once you’re done using it.
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s mayonnaise ratings:
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