Fact Checked
Kewpie squeezes into top spot as best-rated mayonnaise
Any leftover cabbage can and will be shredded and mixed with mayonnaise. It’s Cole’s Law. Get it?? Bad puns aside, most of our favourite meals would be nothing without ‘mayo’. Think tuna melts, sushi, coleslaw (obviously), devilled eggs, fish and chips and the list goes on. So, it’s no surprise that over a third of Aussies we surveyed (38%) buy mayonnaise as part of their regular grocery shop. But, with so many flavours and brands available on the shelves, how do you know which mayo is worth your butter?
We can help you there. Canstar Blue has surveyed more than 1,500 consumers like yourself, for their feedback on the mayonnaise brands they have purchased and consumed in the last three months. Respondents rated respective brands on taste, texture and consistency, range variety, packaging design, value for money and overall satisfaction. Those that met the minimum required survey sample size of 30 responses are included in the results.
Aussies rated Kewpie the best mayonnaise, giving it five-star reviews for taste, texture and consistency and overall satisfaction.
Best Mayonnaise Brands

Here are the best mayonnaise brands in Australia, as rated by consumers in Canstar Blue’s mayo review:
- Kewpie
- Best Foods
- S&W
- Hellmann’s
- ALDI Colway
- Praise
- Heinz
- Woolworths
- Coles
Kewpie topped our mayonnaise ratings after being the only brand to receive a five-star review for overall satisfaction. It also scored top marks for taste and texture and consistency. Most other brands ended on four stars for overall customer satisfaction, except Woolworths and Coles which got three stars overall.
Last year’s winner Colway (ALDI) kept its lead in terms of value for money, scoring full marks. Hellmann’s also achieved five stars for texture and consistency (alongside Best Foods), and packaging design, as did Praise and Heinz when judged on variety.
About the Winner ─ Kewpie

Kewpie pronounced [kyoo-pee] is a popular Japanese mayonnaise, commonly found in sushi restaurants. It’s available in a variety of flavours, although most Australian supermarkets simply offer the original. This mayonnaise comes in a soft squeeze bottle with a red lid and a baby on the front logo. What gives Kewpie mayo its distinctive creamy taste and texture is all in the eggs, according to the brand. Each bottle contains four egg yolks per 500g. The amino acids from the protein of the egg yolk are claimed to be a key ingredient to the Kewpie flavour. Kewpie’s traditional Japanese-style mayonnaise comes in 300g and 500g packaging, available from most supermarkets and Asian grocers for about $4.70.
- Kewpie was rated five stars for taste, texture and consistency and overall satisfaction. It got three stars for range variety, packaging design and value for money.
What is mayonnaise made of?

Mayonnaise is essentially an emulsion of raw egg yolks and vegetable oil. Acidic ingredients such as vinegar or lemon juice are also added, along with salt and other extras for seasoning.
Mayonnaise also comes in different varieties that cater to different allergens and dietary requirements with gluten-free, vegan-friendly, low-sugar, low-salt and kosher options available. There are also plenty of flavours to choose from such as aioli, wasabi and peri-peri mayo.
Does mayonnaise have raw eggs in it?
Mayonnaise is regarded as a ‘raw egg product’ because it contains eggs that are either uncooked or partially cooked. Eggs in mayo are not cooked at a sufficiently high temperature, or for enough time, that’s needed to kill bacteria, which is why it’s important to put mayonnaise back in the fridge once you’re done using it.
Which mayonnaise should I buy?
Ok, so we know mayo is delicious whether you have it with French fries, in a sanga or cold salad. But, it’s quite high in fats (because it’s made of mostly eggs and vegetable oils) and also contains sugar, which means it can be calorie-dense. It’s no wonder a fifth of respondents to our survey (21%) generally buy light or fat-free mayonnaise. If you’re watching your waistline, try to also opt for mayo with organically produced oils, ideally olive or avocado oil.
The next consideration is farmed eggs vs cage-free eggs mayo. There’s virtually no difference in taste, but a cage-free or free-range option means the hens from which the eggs are collected are not confined to cages and have access to an outdoor range, which of course is better for animal welfare and the environment.
The rest will ultimately come down to your taste preference. Here are the mayonnaise flavours Aussies in our survey had recently purchased:
- Traditional: 79%
- Garlic aioli: 30%
- Peri-peri: 11%
- Dijon: 8%
About the author of this page

This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
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Picture credits: Africa Studio, Shutterstock.com/ Yuriy Golub, Shutterstock.com.