*Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column.
^ By clicking on a brand or blue or green button titled ‘details’, ‘shop online’, ‘buy online’ or ‘go to site’, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue or that brand’s website. Canstar Blue research finalised in July 2023, published in July 2023.
Aussies have rated Linda McCartney as the top pick in Canstar Blue’s latest plant-based food ratings, with five-star reviews across taste, texture & consistency, packaging convenience and overall satisfaction.
Our review compares plant-based food brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which plant-based food brand they think is best!
Respondents rate their satisfaction with their plant-based food brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a plant-based food brand as an individual score NOT a combined total of all criteria.
Value for money: the cost was reasonable for the quality and quantity of the plant-based food.
Taste: the product tasted authentic given the ingredients and flavour description on the packet.
Packaging convenience: the product packaging kept the food fresh, provided storage options (i.e. a resealable tab) and provided sufficient information/instructions.
Texture & consistency : the product had the desired/expected texture and consistency for the food and flavour description (i.e. a vegan replacement for fish had a similar texture to the meat it was designed to replicate.).
Variety & range: the brand of plant-based food offered a variety of products to choose from.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Linda McCartney Foods’ story centres around kindness and creating food alternatives that turn away from animal cruelty. The brand was founded in the 90’s by Linda McCartney and has grown to become a popular choice for meat alternative or vegan foods. Many of its products include vegan cheese, sausage rolls, katsu chicken bites and more across the frozen, chilled and vegan range, and are available at major supermarkets and grocers.
Linda McCartney received five stars in overall satisfaction, taste, packaging convenience and texture & consistency, with four stars for value for money and variety & range.
What is plant-based food?
A plant-based diet involves avoiding consuming foods and drinks that contain animal products. This includes avoiding any meat, poultry, wild game and seafood, and in some instances eggs, dairy and even honey. Instead, people who follow a plant-based diet, like vegans and vegetarians, tend to stick to eating vegetables, fruits, beans and legumes, nuts and seeds, grains and protein substitutes including tofu, tempeh, seitan and ‘faux meat’. While most plant-based foods are considered healthy, remember that many are processed to look and taste like real meat and therefore can contain more refined ingredients, including grains, vegetable oils and sugar.
Is plant-based food healthy?
Following a plant-based diet is said to have various health benefits, including reducing chronic diseases like heart disease, obesity, hypertension (high blood pressure), diabetes and certain types of cancers, according to government health information. Many people also like to consume vegan-friendly products for environmental and ethical reasons.
About our consumer experts
Kate King: Home & Lifestyle Content Producer
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Buying groceries is one of our biggest living expenses after housing costs, so it makes ‘cents’ Aussies look to reduce their grocery bills whenever possible. For that, it’s important to know exactly what we’re spending …