Aussies have rated Herbal Essences as the top pick in Canstar Blue’s latest conditioner ratings, with the brand rated five stars for texture & consistency, packaging, scent and overall satisfaction.
Our review compares conditioners on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which conditioner they think is best!
Canstar Blue surveyed 1,919 Australians for their feedback on the conditioner(s) they’ve purchased and used in the last six months.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Herbal Essences has been operating in the haircare market since 1971, with the brand today operating under the Procter & Gamble banner. Offering a wide range of haircare products, from the traditional shampoo and conditioner through to hair masks for additional care, Herbal Essences’ range is focused on natural ingredients and sustainable practices. Its range of conditioners is split into different types, from repair and hydrating conditioners through to smooth and revitalise-focused options to help with your specific hair needs. There are also multiple scents available, with all conditioners available in 400ml bottles.
The primary purpose of conditioner is to reintroduce moisture and natural oils back into your hair that may have been removed by shampoo, or just lost naturally through wear and tear. Conditioner also helps strengthen your hair via a protective coating, which can also help prevent breakages, keeping your hair healthy and strong.
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s conditioner ratings:
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