Conditioner Reviews

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Canstar Blue’s 2019 conditioner review has seen Natures Organics Fruits, Sunsilk, Ogx, L’Oreal, Organic Care, Dove, Herbal Essences, Pantene, Palmolive, Tresemme, Sukin, Head & Shoulders, Schwarzkopf, Garnier and ALDI Hair Tresses compared on customer satisfaction.

See Our Ratings Methodology

Most Satisfied Customers | Natures Organics Fruits

Natures Organics Fruits has rinsed the competition to lead Canstar Blue’s conditioner ratings with five-star reviews on value for money and overall satisfaction.

Natures Organics Fruits scrubs up best in conditioner ratings

Wash, rinse and repeat! Let’s get back to the basics – none of that argan oil, hair masks and volume sprays – conditioners are one of the traditional ways to help soften, volumise, nourish and repair your hair. We all want that healthy hair glow but we know it’s a scary place in the hair care aisle of your supermarket, with so many conditioner bottles flooding the shelves. So, which brand can you trust?

This is where Canstar Blue aims to give you a helping hand, surveying thousands of households across the country to find which conditioner is keeping Aussies happy. Brands were rated on several factors, including effectiveness, scent, packaging design and value for money. Asking the people that have used these products before should help you decide which works best for your preferences and budget.

While 15 brands achieved the minimum sample size to be included this year, only one brand emerged as the overall winner in our customer satisfaction ratings for hair conditioner – Natures Organics Fruits. Replacing last year’s winner Sunsilk, Natures Organics Fruits received five stars for overall satisfaction and value for money, along with four stars for effectiveness, scent and packaging design.

Best-Rated Conditioner

best conditioner 2019

The 15 brands in our 2019 conditioner review were rated in the following order for overall customer satisfaction:

  • 1st Natures Organics Fruits
  • 2nd Sunsilk
  • 3rd Ogx
  • 4th L’Oreal
  • 5th Organic Care
  • 6th Dove
  • 7th Herbal Essences
  • 8th Pantene
  • 9th Palmolive
  • 10th Tresemme
  • 11th Sukin
  • 12th Head & Shoulders
  • 13th Schwarzkopf
  • 14th Garnier
  • 15th ALDI Hair Tresses

While Natures Organics Fruits claimed the top spot, Sunsilk, Ogx, L’Oreal, Organic Care, Dove, Herbal Essences, Pantene, Palmolive, Tresemme and Sukin all received four stars for overall satisfaction, while Head & Shoulders, Schwarzkopf, Garnier and ALDI Hair Tresses were left with three stars apiece.

It’s hard to please Aussie consumers in the hair department, with only three other brands achieving five stars in other categories. Sunsilk and Ogx were the only two to get top marks on effectiveness, with Ogx also securing five stars on scent – the only brand to do so. Dove was the only brand to get the top result for packaging design.

What to consider when buying conditioner

Woman applying hair conditioner

Our survey also identified the following drivers of satisfaction when it comes to buying conditioner, listed in order of importance:

  • Effectiveness: 59%
  • Value for money: 17%
  • Scent: 13%
  • Packaging design: 10%

In addition, our survey revealed the following insights:

Effectiveness

While shampoo washes away the dirt and grime, conditioner is aimed to moisturise your hair and leave it feeling soft and silky, which makes its effectiveness a big factor in which brand you end up using in the shower. If our ratings are of any indication, there is plenty of choice in the market, making it easy to switch if one brand doesn’t cut it.

  • Sunsilk and Ogx were the only two brands to receive five stars for effectiveness, while most others got four stars. Schwarzkopf, Garnier and ALDI Hair Tresses were left with three stars apiece.

Value for money

Young positive girl buying shampoo in shopping mall

Getting good value for money is important, particularly if you’re washing your hair multiple times a week. Our survey found that 24% of consumers use a specific type of conditioner for their hair type, while 12% use a specific type for coloured hair, which might have an additional cost. Only one in ten (9%) said they buy the cheapest brand of conditioner. That isn’t to say that cheap brands are a flop, but it’s something you might like to keep in mind.

  • Natures Organics Fruits was the only brand to achieve five stars on value for money. Sunsilk, L’Oréal, Organic Care, Dove, Palmolive, Tresemme and Sukin scored four stars, while the rest were rated three stars.

Scent

Don’t you just love the smell of fresh mint or green tea and cucumber? Perhaps coconut and lime? If not, never fear as each brand boasts a wide range of flavours to tickle your nose buds and make the hair wash experience that much better. While a scent doesn’t affect the end result of your hair, it might help keep you smelling fresh throughout the day.

  • It was tough for conditioner brands to win over customers in this category. Only one brand was rated five stars for scent – Ogx, with the majority of brands scoring four stars, while L’Oreal, Tresemme, Head & Shoulders, Schwarzkopf and ALDI Hair Tresses were rated three stars.

Packaging design

Plastic bottles of body care and beauty products.

Last but not least – packaging design. While it might not be the most important factor, it’s one that can make you buy one brand over another. Maybe it’s in your favourite colour or it has an easy to hold and pour bottle design. All of this can certainly help with your hair washing routine, and in turn make you stick to that brand. One in four (28%) Aussies always buy the same brand of conditioner and maybe, for some, it’s because of the packaging design.

  • The only five-star review in this category goes to Dove, with Pantene, Tresemme, Head & Shoulders, Schwarzkopf, Garnier and ALDI Hair Tresses rated three stars, with all remaining brands securing four stars.

Which conditioner should I buy?

The conditioner you buy will ultimately come down to your hair type and budget. Beautiful hair is not always easy to achieve, but perhaps switching brands might help, as while one product might work wonders for a particular hair type it might not do the same job for someone else. A conditioner that leaves your hair feeling soft is its primary goal, so if you’re not happy with what you’re using, there’s plenty of options out there if our ratings are of any indication. We hope you’ve found this guide helpful and will finally see the end of bad hair days!

Shampoo Ratings

Picture credits: B-D-S Piotr Marcinski/shutterstock.com, Iakov Filimonov/shutterstock.com, monticello/shutterstock.com

More about Conditioners

Our latest customer satisfaction research on conditioner saw a number of brands rated best in different areas:

  • Best Overall: Natures Organics was rated best for overall satisfaction, followed by Sunsilk and Ogx.
  • Best Effectiveness: Ogx was rated best for effectiveness, ahead of Sunsilk and Natures Organics.
  • Best Value for Money: Natures Organics was a clear winner for value for money, with Organic Care and L’Oreal the next best rated.
  • Best Scent: Ogx was again rated best for scent, followed by Herbal Essences and Natures Organics.
  • Best Packaging Design: Dove was rated best for packaging design, leading the way from Herbal Essences and Ogx.

Frequently Asked Questions

Canstar Blue surveyed 3,095 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used conditioner for their hair in the last 3 months from a supermarket or pharmacy – in this case, 1,653 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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