Best-Rated Conditioner

See Our Ratings Methodology.


Most Satisfied Customers | Herbal Essences

Aussies have rated Herbal Essences as the top pick in Canstar Blue’s latest conditioner ratings, with the brand rated five stars for texture & consistency, packaging, scent and overall satisfaction.

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How we rate conditioners

Our review compares conditioners on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which conditioner they think is best!

Canstar Blue surveyed 1,919 Australians for their feedback on the conditioner(s) they’ve purchased and used in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their conditioner brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a conditioner brand as an individual score NOT a combined total of all criteria.
  • Effectiveness: the conditioner effectively detangled and softened my hair without leaving an oily residue.
  • Value for money: the cost is reasonable for the quality and quantity of the conditioner.
  • Texture & consistency: the conditioner had a texture and consistency that was smooth and provided even coverage throughout the hair.
  • Packaging: the packaging was functional and allowed for easy dispensing and storage.
  • Scent: the conditioner had a pleasant scent that was not overwhelming, and made my hair smell nice.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Herbal Essences
  • Nature’s Organic
  • Schwarzkopf
  • Sunsilk
  • L’Oreal
  • Pantene
  • Sukin
  • Dove
  • TRESemmé
  • Palmolive
  • Garnier
  • Head & Shoulders
  • Toni & Guy

Find more detailed information on our Most Satisfied Customer methodology.

Top Conditioner Brand – Herbal Essences

Herbal Essences Conditioner

Herbal Essences has been operating in the haircare market since 1971, with the brand today operating under the Procter & Gamble banner. Offering a wide range of haircare products, from the traditional shampoo and conditioner through to hair masks for additional care, Herbal Essences’ range is focused on natural ingredients and sustainable practices. Its range of conditioners is split into different types, from repair and hydrating conditioners through to smooth and revitalise-focused options to help with your specific hair needs. There are also multiple scents available, with all conditioners available in 400ml bottles.

  • Herbal Essence was rated five stars for texture & consistency, packaging, scent and overall satisfaction, with four stars for effectiveness and value for money.

What does conditioner do?

The primary purpose of conditioner is to reintroduce moisture and natural oils back into your hair that may have been removed by shampoo, or just lost naturally through wear and tear. Conditioner also helps strengthen your hair via a protective coating, which can also help prevent breakages, keeping your hair healthy and strong.

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About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s conditioner ratings:

  • 2022: Sunsilk
  • 2021: Dove
  • 2020: Natures Organics Fruits
  • 2019: Natures Organics Fruits
  • 2018: Sunsilk

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