Best-Rated Conditioners

Canstar Blue’s 2021 hair conditioner review has compared Dove, L’Oréal, Schwarzkopf, Natures Organics, TRESemmé, Pantene, Sunsilk, Head & Shoulders, Garnier, Palmolive, Herbal Essences, Monday and Sukin on customer satisfaction.

See Our Ratings Methodology

Best conditioner 2021

Most Satisfied Customers | Dove

Dove was rated best in Canstar Blue’s hair conditioner ratings after scoring five-star reviews across the board, including for effectiveness, consistency, scent, packaging design, value for money, and overall satisfaction.

Fact Checked Fact Checked

Dove shines as best-rated conditioner

Wash, rinse and repeat! Let’s get back to the basics – none of that argan oil, hair masks and volume sprays – conditioners are one of the traditional ways to help soften, volumise, nourish and repair your beautiful hair. We all want that healthy hair glow, but we know the haircare aisle can get a little confusing.

To help you navigate your way to silky and smooth locks, we’ve asked more than 1,500 Aussies for their feedback on the hair conditioner(s) they purchased and used in the last six months. Respondents rated brands on effectiveness, consistency, scent, packaging design, value for money, and overall satisfaction. Those that received at least 30 responses are compared in our ratings.

Dove was rated the best brand for hair conditioners after achieving a straight five-star win across all categories!

Best Hair Conditioner Brands

Dove conditioner

Here are the best hair conditioner brands in Australia, as rated by consumers in Canstar Blue’s latest review:

  1. Dove
  2. L’Oréal
  3. Schwarzkopf
  4. Natures Organics
  5. TRESemmé
  6. Pantene
  7. Sunsilk
  8. Head & Shoulders
  9. Garnier
  10. Palmolive
  11. Herbal Essences
  12. Monday
  13. Sukin

Dove topped our ratings with five-star reviews in all categories, including for effectiveness, consistency, scent, packaging design, value for money and overall satisfaction. Natures Organics was the only other brand to receive full marks in any category, namely for value for money. All in all, most brands finished on a solid four-star rating for overall satisfaction, except for Sukin which ended on three stars overall.

What to consider when buying hair conditioner

What to consider when buying conditioner

Haircare can be a little tricky, especially when everyone’s haircare routine demands a different approach or solution. For example, a fifth of our survey respondents (21%) said they suffer from an itchy scalp, while 12% said they have problems with split ends.

So, what should you look for? Our research found the following factors to be the most important when choosing what to buy, according to the Aussie consumers we surveyed:

  • Effectiveness: 39%
  • Consistency: 22%
  • Scent: 14%
  • Value for money: 14%
  • Packaging design: 10%

In addition, our survey revealed the following insights:


While shampoo washes away the dirt and grime, conditioner is designed to moisturise your hair and leave it feeling soft and silky, which makes its effectiveness a big factor in which brand you end up using in the shower. If our ratings are of any indication, there is plenty of choice in the market, making it easy to switch if one brand doesn’t cut it.

  • Dove was the only brand to earn five stars for effectiveness, while most other haircare brands landed on four stars. Monday and Sukin got three stars.


Hair conditioner formulation and consistency are both important to consider, to ensure you get the right kind of hair product for your individual needs. A quarter of our survey respondents (25%) said they use a specific type of conditioner for their hair type

  • Dove was also the only brand to score five stars for consistency, with most other brands getting four stars. Monday and Sukin got three stars.

Value for money

How to buy the best conditioner

Getting good value for money is important, particularly if you’re washing your hair multiple times a week. Although, if you’re in the 25% of people who use a specific type of conditioner for your hair type, or buy products suited for coloured hair (14%), or with certain ingredients (13%) ─ you’ll know that these luxuries might come at an extra cost. Only one in ten people (10%) said they buy the cheapest brand of conditioner. That isn’t to say that cheap brands are a flop, but it’s something you might like to keep in mind.

  • Dove and Natures Organics were both rated five stars for value for money, while most other brands received four stars. Sukin got three stars.


Don’t you just love the smell of fresh mint or green tea and cucumber? Perhaps coconut and lime? If not, there’s still a wide range of other scents and fragrances to tickle your nose buds and make your hair wash experience that much better. While scent doesn’t affect the end result of your hair, it might help keep you smelling fresh throughout the day.

  • Dove finished in the lead once again on five stars for scent. Many of the brands compared scored a four-star review. The only exceptions were Head & Shoulders, Monday and Sukin which got three stars.

Packaging design

Best conditioner packaging

Last but not least – packaging design. While it might not be the most important factor, it can make you buy one brand over another. Maybe it’s in your favourite colour or it has an easy to hold and pour bottle design. This might end up making it your go-to, which might partly explain why 37% of those we surveyed buy the same brand of conditioner. Alternatively, over a tenth (15%) try to buy ethical conditioner brands. In these cases, the company’s values around using cruelty-free or natural ingredients, for example, typically extend to what’s both in and outside the bottle.

  • Dove also took the lead on packaging design, with the majority of the remaining brands rating four stars. Head & Shoulders and Sukin got three stars.

Which conditioner should I buy?

The conditioner you buy will ultimately come down to your hair type and budget. Beautiful hair is not always easy to achieve, but perhaps switching brands might help, as while one product might work wonders for a particular hair type it might not do the same job for someone else. A conditioner that leaves your hair feeling soft is its primary goal, so if you’re not happy with what you’re using, there’s plenty of options out there if our ratings are of any indication. We hope you’ve found this guide helpful and will finally see the end of bad hair days!

About the author of this page

Megan Birot

This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.

Shampoo Ratings

Picture credits: B-D-S Piotr Marcinski/, Iakov Filimonov/, monticello/

Frequently Asked Questions

Canstar Blue surveyed 3,005 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased (from a supermarket or pharmacy) and used hair conditioner(s) in the last six months – in this case, 1,544 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

Here are the past winners of Canstar Blue’s hair conditioner review:

  • 2020: Natures Organics Fruits
  • 2019: Natures Organics Fruits
  • 2018: Sunsilk

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