Our review compares optical stores on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which optical store they think is best!
Canstar Blue surveyed 2,131 Australians for their feedback on optical store(s) they have been to for an eye test and/or prescription fulfillment in the last two years.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Find more detailed information on our Most Satisfied Customer methodology.
Laubman & Pank achieved five star ratings for customer service, checkout experience, product range, store layout & presentation and overall satisfaction as well as a three star rating for value for money.
Laubman & Pank has been an Australian owned and run optometrist store since 1908, founded by Carl Laubman and Harold Pank. Now with 39 stores across the country, the chain has grown from providing optometry services in rural Australia to all over the country. Brands and accessories sold at Laubman & Pank include Ray Ban, Prada, Vogue Eyewear and many more. Many of the tests and services provided also include standard eye tests, astigmatism tests, digital retinal scans, OCT scans and more as well as professional advice about caring for your eyes and maintaining their health.
Specsavers received a five star rating for checkout experience and four star ratings for all other categories which include overall satisfaction, customer service, value for money, product range and store layout & presentation.
Known for their witty ads with the tagline “should have gone to specsavers”, the optical store chain has over 400 stores across Australia and New Zealand. Specsavers not only offers eye tests and eyewear but also audiology services and hearing aids. Its optical services cover basic eye tests as well as professional advice about eye health and care, with its range of glasses brands include Ted Baker, Tommy Hilfiger, Vivienne Westwood, Converse and many more.
Optical Superstore received a five star rating for value for money, four star ratings for overall satisfaction, customer service, checkout experience and product range as well as a three star rating for store layout & presentation.
Optical Superstore is known for its cheaper glasses frames as well as a wide variety of glasses and sunglasses to choose from. Australian owned since 1989, Optical Superstore offers basic eye tests as well as prescription safety glasses and contact lenses. You can find a number of popular brands including Ray Ban, Fila, Emilio Pucci, Guess, Kate Spade and more for sunglasses and standard glasses frames.
OPSM received four star ratings for overall satisfaction, customer service, checkout experience, product range and store layout & presentation as well as a three star rating for value for money.
Established over 90 years ago, OPSM has grown to over 400 stores across Australia and New Zealand with over 2,500 employees. Using the latest optical technology, OPSM offers services for basic eye testing, treating eye conditions, contact lenses and adjustments and cleaning to existing pairs of lenses. You can find popular brands including Prada, Vogue Eyewear, Burberry, Oakley and many more in OPSM stores so you can select the perfect pair that suits your face and taste.
Oscar Wylee achieved four star ratings for overall satisfaction, checkout experience and product range as well as three star ratings for customer service, value for money and store layout & presentation.
Oscar Wylee is a new chain of optical stores, launching in 2012 but gaining popularity in Australia and internationally in Canada and New Zealand. Oscar Wylee’s products cover a wide range of styles and sizes for male, female, child and senior customers with something to suit everyone. You can find styles of glasses including aviator, round, cat eye and more to suit any face shape or style preference in both glasses and sunglasses.
Eyecare plus received four star ratings for customer service and value for money and three star ratings across all other categories which include overall satisfaction, checkout experience, product range and store layout & presentation.
Eyecare Plus are independently owned and clinically driven optical stores that offer eye tests, glasses, sunglasses and contact lenses. Its brands of eyewear include names such as Tom Ford, Swarovski, Furla, Lacoste, Gucci and many more for both sunglasses and glasses. Its eyecare services include the treatments of diseases and conditions including macular degeneration, cataracts, glaucoma and general eye health to name a few.
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s optical store ratings:
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