<* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column.
^ By clicking on a brand or blue or green button titled ‘details’, ‘shop online’, ‘buy online’ or ‘go to site’, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue or that brand’s website.
Canstar Blue research finalised in Augst 2023, published in August 2023.
Aussies have rated Who Gives a Crap as a return winner in Canstar Blue’s latest toilet paper ratings, with five star ratings for effectiveness, value for money, packaging convenience and overall satisfaction.
Our review compares toilet paper on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which toilet paper they think is best!
Respondents rate their satisfaction with their toilet paper brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a toilet paper brand as an individual score NOT a combined total of all criteria.
Softness & feel: the toilet paper felt soft on the skin and caused no discomfort (i.e. rash or skin abrasions).
Effectiveness: the toilet paper had good absorption and durability (i.e. could be used without tearing or falling apart).
Value for money: the cost is reasonable for the quality and quantity of the toilet paper.
Packaging convenience: the toilet paper packaging was easy to open, dispense and store as needed.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Who Gives A Crap is an eco-conscious online brand that makes 100% recycled toilet paper and tissues, with 50% of profits being donated to help build toilets in the developing world. Who Gives A Crap offers 24-pack and 48-pack recycled double-length bamboo toilet paper rolls, as well as standard ‘eco’ toilet paper in 24 and 48 packs.
The brand offers free carbon-neutral shipping on orders over $30, which means you can say goodbye to lugging your bulky loo rolls home from the supermarket and get them delivered to your door instead, without impacting the environment. Winning!
Who Gives A Crap was rated five stars for effectiveness, value for money, packaging convenience and overall satisfaction, with four stars for softness & feel.
Aussies’ toilet habits revealed
To conclude our review, here are some light-hearted outcomes of our survey which offer an insight into how Aussies use toilet paper and what is considered proper toilet etiquette.
Scrunchers vs folders
The age-old debate – should you scrunch up your toilet paper or fold it up before wiping? Scrunchers argue that their method gives a better grip and keeps your hand further away from the ‘danger zone’, while proponents of folding claim that they are more efficient and can cover more ground… Both sides have good arguments, but which way is best? According to our survey, the answer is clear – fold it. Most Aussies (57%) said they fold their toilet paper, while 18% scrunch and 22% opt for a combination of scrunch and fold.
Roll over or under?
Another toilet paper debate – and one that can cause some ‘serious tension’ in households – is toilet paper roll orientation. When you put a new roll on the holder, do you position it so that it rolls over the top, or underneath from the bottom? We found that most Australians roll toilet paper over the top (64%), while a good chunk of respondents don’t have a preference (20%). Only 13% of people are dedicated under side rollers.
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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