Aussies have rated Who Gives a Crap as a return winner in Canstar Blue’s latest toilet paper ratings, with five star ratings for effectiveness, value for money, packaging convenience and overall satisfaction.
Our review compares toilet paper on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which toilet paper they think is best!
Canstar Blue surveyed 2,625 Australians for their feedback on the toilet paper(s) they’ve purchased and used in the last month.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Who Gives A Crap is an eco-conscious online brand that makes 100% recycled toilet paper and tissues, with 50% of profits being donated to help build toilets in the developing world. Who Gives A Crap offers 24-pack and 48-pack recycled double-length bamboo toilet paper rolls, as well as standard ‘eco’ toilet paper in 24 and 48 packs.
The brand offers free carbon-neutral shipping on orders over $30, which means you can say goodbye to lugging your bulky loo rolls home from the supermarket and get them delivered to your door instead, without impacting the environment. Winning!
To conclude our review, here are some light-hearted outcomes of our survey which offer an insight into how Aussies use toilet paper and what is considered proper toilet etiquette.
The age-old debate – should you scrunch up your toilet paper or fold it up before wiping? Scrunchers argue that their method gives a better grip and keeps your hand further away from the ‘danger zone’, while proponents of folding claim that they are more efficient and can cover more ground… Both sides have good arguments, but which way is best? According to our survey, the answer is clear – fold it. Most Aussies (57%) said they fold their toilet paper, while 18% scrunch and 22% opt for a combination of scrunch and fold.
Another toilet paper debate – and one that can cause some ‘serious tension’ in households – is toilet paper roll orientation. When you put a new roll on the holder, do you position it so that it rolls over the top, or underneath from the bottom? We found that most Australians roll toilet paper over the top (64%), while a good chunk of respondents don’t have a preference (20%). Only 13% of people are dedicated under side rollers.
Image Credit: Shutterstock
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s toilet paper ratings:
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