Best-Rated Bar Soaps


Most Satisfied Customers | Cussons Imperial Leather

Aussies have rated Cussons Imperial Leather as the top pick for Canstar Blue’s latest bar soap ratings, with five-star ratings for effectiveness, scent, packaging and overall satisfaction. Cussons Imperial Leather received four stars for value for money.

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How we rate bar soaps

Our review compares bar soaps on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which bar soap they think is best!

Canstar Blue surveyed 538 Australians for their feedback on bar soap they have purchased from a supermarket or pharmacy and used in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their bar soap brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a bar soap brand as an individual score, NOT a combined total of all criteria.
  • Effectiveness: performs as described when using the recommended amount of product.
  • Scent: no overpowering or unpleasant scent.
  • Value for money: the price was reasonable given the quality and quantity of the bar soap.
  • Packaging: provides sufficient information, is easy to use, easy to store and functional.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Cussons Imperial Leather
  • Dove
  • Palmolive
  • Coles

Find more detailed information on our Most Satisfied Customer methodology.

Top Bar Soap Brand – Cussons Imperial Leather


Cussons Imperial Leather is famous for its no-fuss soap that delivers a creamy lather with its distinct signature fragrance. The Imperial Leather soap range is simple, with a classic soap bar and a gentle care soap bar. The classic soap bar is available in a six pack, a four pack and a two pack, while the gentle care soap bar comes in a six pack and a four pack. The brand also sells an aftershave lotion designed for men.

About our consumer experts


Kate King: Home & Lifestyle Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners of Canstar Blue’s bar soaps ratings:

  • 2023: Dove & Palmolive
  • 2022: Dove
  • 2021: Cussons Imperial Leather

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