Consumers have rated Kleenex as number one in Canstar Blue’s latest tissue ratings, with five-star reviews for softness and feel, effectiveness, packaging and overall satisfaction.
Our review compares tissues on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which tissues they think are best!
Canstar Blue surveyed 2,074 Australians for their feedback on the tissues they’ve purchased and used in the last three months.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Kleenex began operating in the 1920s, becoming the first company to produce facial tissues, which it marketed as a way to remove cold cream. Today the brand stocks a range of tissues, wipes and toilet paper products.
This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology. She has worked in a variety of public relations, marketing and communications roles, gaining experience in community management, social media marketing, blog writing and other styles of copywriting. When she’s not working, Rachel enjoys doing arts and crafts projects at home and spending time with friends.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners of Canstar Blue’s tissue ratings:
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