Best-Rated Tissues

See Our Ratings Methodology.

Most Satisfied Customers | Who Gives A Crap

Who Gives A Crap has won Canstar’s 2026 Most Satisfied Customers Award for tissues, with Aussies rating it the highest across the categories that drive customer satisfaction.

Who Gives A Crap logo

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How we rate tissue brands

Our review compares tissue brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which tissue brand they think is best!



Canstar Blue surveyed 2,320 Australians for their feedback on the tissue brand(s) they’ve purchased and used in the last three months.
  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.



Respondents rate their satisfaction with their tissue brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Value for money: How satisfied are you with the quality and quantity of tissues for the price you pay?
  • Softness: How satisfied are you with the softness and feel of the tissue?
  • Quality: How satisfied are you with the thickness and strength of the tissues?
  • Packaging: How satisfied are you with tissues package design in terms of dispensing and storage?
  • Effectiveness: How satisfied are you with the overall performance and absorbency of the tissue?



The winner is the brand Aussies rate highest for the things that matter most to customers, based on overall satisfaction. To see how we crunch the numbers, check out our methodology page.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Who Gives A Crap
  • icare
  • Kleenex
  • Quilton
  • Sorbent
  • Confidence (Aldi)
  • Symphony
  • Woolworths Essentials
  • Coles

Find more detailed information on our Most Satisfied Customer methodology.


Top Tissue Brand – Who Gives A Crap

Who Gives A Crap sells a range of toilet paper and tissues and is famed for donating 50% of its profits to clean water and sanitation initiatives. The brand’s tissues are made from bamboo and have 65 tissues in each box.

About our consumer experts


Rachel Bollerman: Consumer Content Writer

This article was written by Canstar Blue Consumer Content Writer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health. Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.

When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.

 

Meet the Editorial Team

 

Grace Kinross: Graduate Consumer Research Specialist

Grace Kinross Graduate Consumer Research Specialist

Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.

 

Meet the Research Team

Past ratings

Here are the past winners of Canstar Blue’s tissue ratings:

  • 2025: icare
  • 2024: Kleenex
  • 2023: Quilton
  • 2022: Kleenex
  • 2021: Kleenex
  • 2020: Quilton
  • 2019: Kleenex
  • 2018: Quilton
  • 2017: Kleenex

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