Tissues Compared

Canstar Blue’s 2020 tissues review has seen Quilton, Kleenex, ALDI Confidence, Sorbent, Woolworths Select, Coles and Symphony compared on strength & quality, softness, packaging design, value for money and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | Quilton

Quilton has blown the competition away in Canstar Blue’s 2020 tissues review, scoring five stars for strength & quality, packaging design and overall satisfaction.

Fact Checked

Quilton nothing to sneeze at in tissue ratings

Facial tissues have come a long old way since the humble handkerchief! Think hypoallergenic, lavender, eucalyptus and aloe vera fusions, giving consumers plenty of choice for their nose-y needs. Tissues are certainly a supermarket staple for many Australians. And besides the big-name brands, there are also a number of homebrand alternatives, so what’s best? Is it worth spending more on the named brands, or do the supermarket labels tick all the boxes? This is exactly what our customer review aims to find out.

We’ve surveyed more than 2,200 shoppers and asked about their recent purchase of tissues to identify which brands make up the perfect blend of quality and price. Consumers rated their brand of choice on a number of key factors, including the strength & quality, softness, packaging design, value for money, and overall satisfaction. Those which received at least 30 survey responses are featured in our report.

So, which brand topped the results? Quilton is back in first place since first winning our customer satisfaction award for tissues in 2018.

Best Tissues

Best tissues reviews

Here are the best brands of tissues in Australia, as rated by consumers in Canstar Blue’s latest review:

  1. Quilton
  2. Kleenex
  3. ALDI Confidence
  4. Sorbent
  5. Woolworths Select
  6. Coles
  7. Symphony

Quilton topped our ratings with five stars for strength & quality, packaging design and overall satisfaction. Last year’s winner Kleenex still managed to receive full marks for softness and strength & quality, while the supermarket brands ALDI Confidence and Woolworths Select received five-star ratings for value for money.

Read on for an overview of the seven brands in our ratings, followed by what to consider when buying facial tissues.

Top Tissue Brands

Quilton

Quilton tissues

Quilton offers a range of two, three and four-ply facial tissues, claiming to not just be for your nose but ideal for make-up removal, mopping up small spills, and wiping away any tears. You might like to take these with you if you’re watching a rom-com at the movies! Its two-ply line is a hypoallergenic option, designed for those who suffer from mild skin irritations. Quilton also has new cooling lotion tissues available in two variants, (vitamin E and menthol & eucalyptus), which contain a soothing lotion formula to feel cool to the touch and easy on the skin, according to the brand.

Quilton’s range includes:

  • Quilton 3ply Facial Tissues Soft White (95 pack)
  • Quilton 2ply Tissue Hypo-allergenic (250 pack)
  • Quilton 3ply Tissues Cooling Vitamin E (95 pack)
  • Quilton Gold 4ply Tissues Aloe Vera (100 pack)

Quilton scored five stars for strength & quality, packaging design and overall satisfaction. It got four stars on softness and value for money.

Kleenex

Kleenex tissues

Kleenex has been around since the 1920s, launching in Australia the following decade. Kleenex offers various lines of tissues, including its ‘Wellbeing’ tissues in three options – aloe vera, eucalyptus and lavender-scented tissues – while the Everyday range features three-ply thickness. It also has To Go packs for when you’re out and about with a Slim Pocket Pack designed to fit in – you guessed it – your pocket! Plus, you’ll also find anti-bacterial Wet Wipes within the range.

Products include:

  • Kleenex 3ply Aloe Vera & Vitamin E Facial Tissues (95 pack)
  • Kleenex 2ply Everyday Facial Tissues (200 pack)
  • Kleenex 3ply Large & Thick Tissues (95 pack)
  • Kleenex 3ply Slim Wallet Pack Tissues (6 pack of 8 tissues)

Kleenex was rated five stars for strength & quality and softness, plus four stars for packaging design and overall satisfaction. It got three stars in regards to value for money.

ALDI Confidence

ALDI Confidence tissues

The German supermarket is a favourite for many household staples, including multigrain bread and long life milk. Its facial tissues come packed in a number of fairly funky and modern designs, with each pack containing 224 two-ply white facial tissues. The range also features aloe vera and vitamin E infused tissues, claimed to be hypoallergenic.

Products include:

  • ALDI Confidence 3ply Facial Tissues (120 pack)
  • ALDI Confidence 3ply Tissues Aloe Vera & Vitamin E (120 pack)

ALDI Confidence received five stars for value for money, and four stars for strength & quality, packaging design and overall satisfaction. It got three stars on softness.

Sorbent

Sorbent tissues

Sorbent launched in Australia in 1952 and provides toilet paper, wipes and facial tissues in its range. Sorbent’s facial tissues are available in Soft White, Thick & Large, Hypoallergenic and Velvet, stated to offer something for every member of the family. Its hypoallergenic facial tissues come in a 200 pack and are claimed to be dermatologically tested for use on sensitive skin with no additives, inks, dyes or perfumes.

Sorbent’s range includes:

  • Sorbent Facial Tissues Thick & Large White (95 pack)
  • Sorbent Facial Tissues 4ply Pocket Pack (6 pack)
  • Sorbent Facial Tissue Thick & Large Frangipani & Vitamin E (90 pack)
  • Sorbent Thick and Large Facial Tissues (95 Pack)

Sorbent scored four stars for overall satisfaction and most categories, except value for money where it received three stars.

Woolworths Select

Woolworths Select tissues

Supermarket giant Woolworths offers its line of facial tissues under the ‘Select’ brand. Woolworths Select Facial Tissues feature an aloe vera infused option in three-ply (95 pack). Woolworths states the aloe vera is a natural ingredient that’s designed to help soothe irritated skin. There’s also Woolworths Essentials facial tissues in a 224 pack for $1.

  • Woolworths Select Facial Tissues Aloe Vera White 3ply (95 pack)

Woolworths Select rated five stars for value for money and four stars for overall satisfaction. It got three stars for strength & quality, softness and packaging design.

Coles

Coles tissues

Coles facial tissues are stated to be packed in Australia from imported ingredients. Its range consists of a 224 pack of two-ply white tissues, a 95 pack of three-ply tissues enhanced with Aloe Vera, a 95 pack of eucalyptus-infused facial tissues, and a standard 90 pack of two-ply white facial tissues. You might also find a limited-edition lavender-infused option (95 pack).

Products include:

  • Coles White Facial Tissues (224 pack)
  • Coles Aloe Vera Facial Tissues (95 pack)
  • Coles Eucalyptus Facial Tissues (95 pack)
  • Coles White Facial 90 Tissues (90 pack)

Coles was rated four stars for value for money and overall satisfaction. It got three stars for strength & quality, softness and packaging design.

Symphony

Symphony tissues

Symphony tissues are available exclusively from Woolworths. The range is said to be soft to the touch yet two-ply strong and low lint. According to Symphony, it uses recycled waste paper for its packaging wherever possible, with no chlorine used in its tissue making process. It has a number of trendy box designs and three-pack varieties (pictured) available.

Products include:

  • Symphony 2ply Facial Tissue (228 pack)
  • Symphony Facial Tissues White 3 pack (228 tissues each)

Symphony rounded up the scores with four stars for strength & quality and three stars for softness, packaging design, value for money and overall satisfaction.

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What to consider when buying facial tissues

As well as revealing which tissue brands are highest rated, our research identified the following drivers of customer satisfaction when it comes to facial tissues:

  • Strength and quality: 29%
  • Softness: 29%
  • Value for money: 24%
  • Packaging design: 18%

Before we dive into each of these factors below, our research also identified the following interesting findings:

Strength & Quality

Tissues may be a relatively low-cost grocery item, but shoppers have high expectations about quality. Close to half of survey respondents (41%) said they notice a difference between homebrand and brand-name tissues – so there are plenty of options out there, making it easy to switch when one brand doesn’t live up to expectations.

Softness

man blowing his nose with a tissue

Softness was the second greatest driver of customer satisfaction, according to our research, with many brands boasting ‘extra-soft’ tissues. It might not all be just marketing either, with previous survey respondents indicating they notice a difference between normal tissues and specially marked ‘soft’ tissues. So, it may be worth investing in extra soft tissues, as the only thing worse than having a cold is having a tissue that feels like you’re blowing your nose into sand paper.

Value for money

It seems clear from these findings that strength and quality is the aim of the game, although consumers are still very conscious of price. At the high-end, you could easily spend $3 on a jumbo box from a major label, while homebrand tissues from Coles, Woolworths and ALDI all cost under $1. Just under a third (28%) of survey respondents said they generally buy the cheapest brand.

Swapping some big-name brands for private labels is a simple and easy way to cut your overall grocery costs, but when it comes to tissues, you’ll have to ask yourself whether or not the extra quality is worth paying for.

Packaging design

tissues pulled from box

While the packaging design shouldn’t impact the tissue itself, it’s nice to have a nice-looking box sitting on the table to blend in with your home décor. Most brands come in a variety of colours and designs, as well as something fun for the kids, featuring movie characters they know and love. While it might be just a simple thing, it can make a big difference.

Which tissues should I buy?

Ultimately, the tissue brand you buy will depend on your budget and preferences. If you have sensitive skin, you may opt for a brand that specifically targets this, while those looking to save a dollar or two might find themselves scanning for the cheapest option in the aisle.

Tissues are a staple whether you’re at home or out and about, so having them stocked is a must! Each brand also features a range of sizes whether you need a jumbo box or a small packet to fit in your back pocket. We hope this guide has provided a helpful insight into what consumers think of the tissue brands available from your local supermarket.

About the author of this page

Dean Heckscher

This report was written by Canstar Blue’s Content Projects Lead, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.

Online Grocery Shopping Reviews

Picture credits: little star/Shutterstock.com, SG SHOT/Shutterstock.com.

More about Tissues

Our latest customer satisfaction research on tissues saw a number of brands rated best in different categories: 

  • Best Overall: Quilton was a clear winner for overall satisfaction, ahead of Kleenex and ALDI Confidence.
  • Best Strength & Quality: Kleenex was rated best for strength and quality, leading the way from Quilton and Sorbent.
  • Best Value: Woolworths Select was rated best for value for money, followed by ALDI Confidence and Coles.
  • Best Softness: Kleenex was rated best on softness, ahead of Quilton and Sorbent.
  • Best Packaging: Quilton was rated best for packaging design, followed by ALDI Confidence and Kleenex.

Frequently asked questions

Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used tissues in the last three months – in this case, 2,222 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

2019

2019 tissues ratings

2018Tissues_2018

2017Tissues_2017

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