In 2015, Whirlpool received a 4-star rating for overall customer satisfaction in our Canstar Blue survey. Here’s a brief rundown on Whirlpool ovens. you can check the survey results here.
The people behind the brand
Whirlpool was founded in a humble manner by a single family. In 1908, Lou Upton invested all his savings in a company that was manufacturing household equipment. When the business flopped, Upton took the patents on a hand-washing machine and left. He imagined that the machine could be made to work with electricity, thus saving people time and effort.
In 1911, Lou and his brother Fred and his uncle Emory joined forces to produce electric motor-driven ‘wringer washers’ as the Upton Machine Company.
In spite of the Great Depression of the 1930s, the company grew because its strong ethics attracted customers and investors. Whirlpool continues today on the principle that doing the right thing matters and that “there is no right way to do a wrong thing”.
It was the first appliance manufacturer to announce a global greenhouse gas reduction target. It releases 95% less toxic chemicals in the US now than it did in 1987, even though production has increased by 37%.
By 2014, Whirlpool was the world’s leading global manufacturer of home appliances, selling approximately $20 billion annually in over 170 countries world-wide. Their slogan is “Sensing the Difference”.
When Whirlpool started producing ovens
In 1955, Whirlpool acquired RCA’s line of cooking ranges and began producing ovens and cooktops.
Some Whirlpool oven innovations
1960: Whirlpool designs and builds the first space kitchen for astronauts to use on America’s experimental space station simulator. The kitchen had an oven, mini fridge and freezer, water heater, and storage spaces for wet and dry waste. Whirlpool went on to create the food management, waste management and personal hygiene systems used on NASA’s Gemini, Apollo and Skylab missions.
2012: Whirlpool’s iXeliumTM cooktop won the prestigious iF Gold Design Award. The iF Product Design Awards are an important international competition for all areas of product design and innovation. Also in this year, Whirlpool’s Starclean oven wins the Innovation Technology Awards in France.
2014: The touchscreen stovetop is presented as the future of cooking. Delegates at CES 2014 tried out the demonstration prototype. Expected to arrive in stores in 2019, the stovetop will have smartphone connectivity. You could project recipes from your smartphone or tablet onto the stovetop itself, right next to the saucepan where you’re mixing the ingredients. The stovetop would use induction technology, so that a pot can be heated while leaving the rest of the touchscreen cool for the user’s fingertips.
AccuBake® Temperature Management System: Provides consistent temperature results every time. This system surrounds food with even temperatures and uses built-in sensors to monitor oven temperature, and it even turns on the correct cooking elements to ensure optimal heat and deliver consistent baking on multiple racks.
Rapid Preheat function: Preheats the oven 25% faster and saves time and energy. Since ovens are one of the least energy-efficient appliances in a household, this is a very clever feature.
Oven brands we rated
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have an oven installed in their home which they used in the last 3 months – in this case, 1,253 Australians.
The oven brands in this year’s survey are:
- Fisher & Paykel
You can view the oven survey results here.