In 2015, Australians surveyed by Canstar Blue gave Simpson front loader washing machines a 3-star rating for customer satisfaction. We take a look at this Aussie brand’s work with front loader washing machines.
The Alfreds behind the washing machines – not the TV show!
Alfred Simpson & Son Ltd (Simpson) is an Aussie icon of a brand, incorporated in 1909 in Adelaide, long after Alfred the first’s death. Alfred Simpson was an iron and tin manufacturer, but more than that, he was an innovator. Even during his tin-plate apprenticeship in 1820, he wanted more, so he also completed studies in science and chemistry at the same time.
Born in London, he moved to Adelaide, tried his luck unsuccessfully on the goldfields, and in 1853 he began making pots, pans and cans for the Glen Ewin jam factory. He soon moved on to creating labour saving machines such as fireproof safes, metal bedsteads, colonial ovens and gas stoves.
He was a shy man but he was renowned for treating his employees well and having good business savvy. In fact, he was one of the first in South Australia to become a member of the Chamber of Manufactures. The company even had their own Australia Post envelopes advertising their company. By 1891, when the first Alfred passed away, Simpson had the largest metal manufacturing plant in Australia.
His son Alfred Muller (the second Alfred), joined the company in 1864 when he turned 21. When Alfred Mueller died in 1917, his sons Frederick and Alfred Allen (the third Alfred, known as Allen) continued the Simpson business. For years, their slogan was “The hardest working appliances in the world.”
In 1929, the Simpson Desert was named after Allen Simpson (the third Alfred) because of his long association with the Royal Geographical Society of Australasia. Cape Simpson in Antarctica was also named for Allen after the help he gave Douglas Mawson.
From the 1960s on, the Simpson brand bought and were bought by many different companies. In 1999, they became a part of the Electrolux group, and there they stayed. Electrolux now uses Simpson as its budget range of appliances and the Simpson line is produced in Electrolux factories.
Their modern line of front loaders all feature an extra large drum opening and spin between 1200 and 1400rpm, which is far better than other companies that were criticised for still only having 800rpm. You can view a 1940s model Simpson washing machine on display at the Sydney Powerhouse Museum.
Other front loader washing machine brands we rated
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased a washing machine at some point in the last 3 years – in this case, 1,248 Australians.
The brands included in this year’s survey were:
- Fisher & Paykel
You can view our front loader washing machine survey results here.