Best-Rated Frozen Chips & Wedges

See Our Ratings Methodology.

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Most Satisfied Customers | McCain

Aussies have rated McCain as the top pick in Canstar Blue’s latest frozen chips and wedges ratings, with five-star ratings for taste, packaging, variety and range and overall satisfaction.

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How we rate frozen chips and wedges

Our review compares frozen chips and wedges on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which frozen chips and wedges they think are best!


Canstar Blue surveyed 884 Australians for their feedback on the frozen chips and wedges they’ve purchased and eaten in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.


Respondents rate their satisfaction with their frozen chips and wedges brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with frozen chips and wedges as an individual score, NOT a combined total of all criteria.
  • Taste: as expected from flavour description.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.
  • Value for money: quality and quantity of product for price paid.
  • Variety and range: a good range of product options.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • McCain
  • Birds Eye
  • Woolworths
  • Coles

Find more detailed information on our Most Satisfied Customer methodology.


Top Frozen Chips and Wedges Brand – McCain

McCainChips

McCain is a clear favourite in the frozen chips and wedges market. The brand offers a number of frozen potato lines, such as quick-cook, superfries, pub style, delish gourmet, breakfast and specialty. The quick-cook range features multiple potato cuts such as shoestring, hash browns, crinkle cut, straight cut and mini smiles. McCain’s superfries range features steak cut, shoestring, straight cut and crinkle cut chips. The pub-style range includes items from onion rings to potato pommes, while the delish gourmet series features rosemary and garlic sweet potato chips and potato gratin. McCain’s breakfast line features hashbrowns and its specialty range includes gluten free and healthy choice options.

About our consumer experts


Kate Lockyer: Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She is currently studying a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.

 

Meet the Editorial Team

 

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

 

Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s frozen chips & wedges ratings:

  • 2023: ALDI
  • 2022: ALDI

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