Whether you’re a novice cook or simply enjoy the convenience of frying up frozen potato fries for a quick dinner, you’ll know there’s a massive difference in the quality, variety, and price of frozen chips and wedges. So, which brands are worth stocking up on and which are best left in the supermarket’s frozen section? Canstar Blue has the answer.
Canstar Blue surveyed 854 Australians for their feedback on the brands of frozen chips and/or wedges they’ve purchased and consumed in the last six months.
Respondents rate their satisfaction with their frozen chips and/or wedges brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
5. Birds Eye
ALDI took out five stars in almost every category, scoring well for value for money, variety and range, taste, and overall satisfaction. McCain earned five stars for packaging convenience and was the only other brand to do so.
Find more detailed information on our ratings methodology.
ALDI offers several ranges of frozen foods including pizza, vegetables, and fruits, as well as chips and wedges. Most products are under the Market Fare label or Orchard & Vine, with prices starting from $1.99, which is a bargain compared to the average starting price of $5 at most other supermarkets.
The best way to cook frozen chips or wedges is in the oven or air fryer. You can alternatively opt for the traditional method of deep frying, although this involves using a lot of oil. Here’s a quick rundown of methods and cooking times:
There’s virtually no risk of food poisoning with frozen chips unless the food was contaminated before freezing. It’s advised not to eat chips or wedges while still frozen and to cook them thoroughly to avoid bacterial hazards. Most frozen foods found in supermarkets are snap frozen at the peak of freshness and ripeness, which means they’re often fresher than canned foods.
Megan is Canstar Blue’s Home & Lifestyle Editor, leading the team that focuses on consumer products and services, ranging from supermarkets and groceries to home and personal appliances and retail stores. She interprets Canstar Blue’s bespoke research on the thousands of brands that we compare, rate and review, to help shoppers make better purchasing decisions.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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