Canstar Blue’s frozen vegetables review has seen ALDI Market Fare, Woolworths, Coles, Heinz, Birds Eye, McCain, Woolworths Essentials and Bell Farms compared on variety, taste, packaging design, value for money and overall satisfaction.
Getting your five serves of greens per day isn’t always practical. That’s where frozen veggies can ‘green up’ your plate. However, you don’t always get what you hoped (or paid) for when you buy snap-frozen produce, especially if you get more air than greens in your packet, or if the peas outnumber the corn 10 to one (sigh). With so much variety in the freezers, it’s hard to know which brands to trust and try.
To find out, Canstar Blue has surveyed more than 2,100 Australian consumers for their thoughts on the frozen vegetables they purchased and ate in the last three months. Brands were rated on taste, variety, packaging design, value for money and overall customer satisfaction. Those that received the minimum sample size (30 responses) are featured in our report. We want to make it easier for you to find the best frozen vegetables for your taste and budget on your next grocery shop. Sure, you might think all frozen vegetables are the same, but our results suggest Aussie consumers see a difference.
So, which brands of frozen vegetables do Aussie shoppers rate the highest? ALDI Market Fare ranked number one for the second year in a row, achieving five-star reviews for all categories, including overall satisfaction. The supermarket brand also previously rated best for frozen veggies in 2017 and 2018.
Here are the best brands for frozen vegetables in Australia, as rated by consumers in Canstar Blue’s latest review:
Similar to last year’s results, it seems Aussies are difficult to please when it comes to their frozen veggies. ALDI Market Fare and Birds Eye were the only two brands that achieved a five-star review in any category, with Birds Eye earning full marks for variety and ALDI Market Fare scoring top marks across the board.
For overall satisfaction, most brands scored four stars. The two exceptions were Woolworths Essentials and Bell Farms, which ended on three stars.
Our survey results revealed that a third of respondents (30%) always buy the same brand of frozen vegetables and two out of five respondents (41%) have tried multiple brands. But a third (33%) said they prefer to buy fresh vegetables.
Market Fare is ALDI’s line of frozen vegetables and a favourite among the German discount supermarket’s diehard shoppers. Their product range includes:
A pack of Market Fare frozen veggies can cost as little as $0.89 from selected ALDI stores.
The Woolworths brand is the supermarket’s bread and butter line of quality and value products ranging from food (packaged and perishables) and condiments, to personal care and cleaning supplies. Woolworths has a wide variety of frozen vegetables, including:
Prices for Woolworths frozen veggies start from $1.50 for 500g.
Coles’ homebrand range supplies plenty of everyday value items across various product categories like food (fresh and packaged), paper and cleaning products, plus health and beauty products. Here are some options from the Coles frozen veggies range:
Prices for Coles frozen veggies start at $1.90 per 1kg.
Heinz is one of the largest food and beverage companies globally, on a mission to provide ‘high quality, great taste and nutrition for all eating occasions. Heinz frozen vegetables are claimed to be picked and snap frozen at their peak and then sealed in steamer bags. Here are some products from their range:
Prices for Heinz frozen veggies are generally around the $3.30 mark.
Birds Eye is one of the oldest frozen food producers in Australia (circa the 1930s) with the famous tagline ‘Give ‘Em Your Best’. The brand’s Field Fresh and Country Harvest vegetables are all claimed to be sourced locally. The frozen food range also includes potato (chips and deli) and fish, but it’s the Birds Eye frozen veggies range that is most extensive with over 50 products available. Some products include:
Prices for Birds Eye frozen veggies start from $2.60 for 500g.
No doubt you’ve heard the catchphrase “Ah McCain… you’ve done it again!” This iconic brand is a leader in the frozen food industry and among the world’s largest producers of frozen French fries. This is on top of its wider offering of frozen food products, including potato fries, vegetables, appetizers, pizza, desserts and prepared meals. The McCain frozen veggies range is said to be made from farm-grown produce and contains a variety of products, including:
A pack of McCain frozen veggies can cost as little as $2.25 for 500g.
Woolworths Essentials is the supermarket’s generic brand for everyday essential home and kitchen items. It’s marketed as affordably priced to help you buy all the ‘must haves’ and pantry staples on your shopping list. Here are some options from the Woolworths Essentials frozen veggies range.
Prices for Woolworths Essentials frozen veggies start from $1.59 for 1kg.
Bell Farms is also a Woolworths-owned brand supplying a range of everyday products at a discount price. Here are some popular products from the Bell Farms frozen veggies range:
Prices for Bell Farms frozen vegetables start from $0.95 for 250g.
Almost a quarter of our survey respondents (23%) said they buy frozen veggies to save time when cooking. Besides convenience, there are other reasons to buy your veggies from the frozen section. Frozen veggies are harvested and snap frozen at the peak of ripeness. This means that flavours and essential nutrients are better retained and don’t dissipate with time like with other fresh produce. That’s particularly important if you’re buying out-of-season fruits and veg. You can also store frozen vegetables for much longer than fresh greens, which tend to turn mushy pretty quickly. Lastly, frozen veggies tend to be cheaper to buy as there’s less complexity to their supply chain and operation scale. So, buying frozen veggies can save you time, money and reduce food waste.
Whether you prefer a vegetable mix option or just greens, you should start by checking the nutritional information panel on the back of your frozen veggies packet. Look for products that are higher in fibre and protein and that are low in sodium, and check whether your frozen produce is non-GMO.
While frozen veggies are typically cheaper than the fresh alternative, you still want to get the best bang for your buck at the checkout. How? With unit pricing. It’s a labelling system that compares the selling price of a product against a standard unit of measurement (i.e. per litre, kilogram, etc.). This allows you to compare prices more accurately, regardless of packaging size or brand.
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
ALDI Market Fare dominated our 2021 ratings for frozen vegetables:
Canstar Blue surveyed more than 3,000 Australians across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten frozen vegetables from a supermarket or grocer in the last three months – in this case, 2,124 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfactory rating of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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