Frozen Vegetables

Canstar Blue’s frozen vegetables review has seen ALDI Market Fare, Woolworths, Coles, Heinz, Birds Eye, McCain, Woolworths Essentials and Bell Farms compared on variety, taste, packaging design, value for money and overall satisfaction.

See Our Ratings Methodology

Most Satisfied Customers | ALDI Market Fare

ALDI Market Fare was rated best in Canstar Blue’s frozen vegetables review for the second year in a row, receiving five stars in all categories, including variety, taste, packaging, value for money and overall satisfaction.

Fact Checked Fact Checked

ALDI Market Fare still cool as #1 brand in frozen veg ratings

Getting your five serves of greens per day isn’t always practical. That’s where frozen veggies can ‘green up’ your plate. However, you don’t always get what you hoped (or paid) for when you buy snap-frozen produce, especially if you get more air than greens in your packet, or if the peas outnumber the corn 10 to one (sigh). With so much variety in the freezers, it’s hard to know which brands to trust and try.

To find out, Canstar Blue has surveyed more than 2,100 Australian consumers for their thoughts on the frozen vegetables they purchased and ate in the last three months. Brands were rated on taste, variety, packaging design, value for money and overall customer satisfaction. Those that received the minimum sample size (30 responses) are featured in our report. We want to make it easier for you to find the best frozen vegetables for your taste and budget on your next grocery shop. Sure, you might think all frozen vegetables are the same, but our results suggest Aussie consumers see a difference.

So, which brands of frozen vegetables do Aussie shoppers rate the highest? ALDI Market Fare ranked number one for the second year in a row, achieving five-star reviews for all categories, including overall satisfaction. The supermarket brand also previously rated best for frozen veggies in 2017 and 2018.

Best Frozen Vegetables

What are the best frozen vegetables?

Here are the best brands for frozen vegetables in Australia, as rated by consumers in Canstar Blue’s latest review:

  1. ALDI Market Fare
  2. Woolworths
  3. Coles
  4. Heinz
  5. Birds Eye
  6. McCain
  7. Woolworths Essentials
  8. Bell Farms

Similar to last year’s results, it seems Aussies are difficult to please when it comes to their frozen veggies. ALDI Market Fare and Birds Eye were the only two brands that achieved a five-star review in any category, with Birds Eye earning full marks for variety and ALDI Market Fare scoring top marks across the board.

For overall satisfaction, most brands scored four stars. The two exceptions were Woolworths Essentials and Bell Farms, which ended on three stars.

Aussies’ attitudes towards frozen vegetables

Our survey results revealed that a third of respondents (30%) always buy the same brand of frozen vegetables and two out of five respondents (41%) have tried multiple brands. But a third (33%) said they prefer to buy fresh vegetables.

Frozen Vegetable Brands

ALDI Market Fare

ALDI Market Fare frozen vegetables review

Market Fare is ALDI’s line of frozen vegetables and a favourite among the German discount supermarket’s diehard shoppers. Their product range includes:

  • ALDI Market Fare Winter Vegetables
  • ALDI Market Fare Zucchini Noodles
  • ALDI Market Fare Stir Fry Vegetables

A pack of Market Fare frozen veggies can cost as little as $0.89 from selected ALDI stores.

  • ALDI Market Fare scooped up five-star reviews across the board including for variety, taste, packaging, value for money and overall satisfaction.

Woolworths

woolworths frozen vegetables review

The Woolworths brand is the supermarket’s bread and butter line of quality and value products ranging from food (packaged and perishables) and condiments, to personal care and cleaning supplies. Woolworths has a wide variety of frozen vegetables, including:

  • Woolworths Australian Broccoli & Cauliflower
  • Woolworths Prep Set Go Diced Frozen Onions
  • Woolworths Julienne Carrots

Prices for Woolworths frozen veggies start from $1.50 for 500g.

  • Woolworths achieved a solid four stars in all categories, including variety, taste, packaging, value for money and overall satisfaction.

Coles

Coles frozen vegetables review

Coles’ homebrand range supplies plenty of everyday value items across various product categories like food (fresh and packaged), paper and cleaning products, plus health and beauty products. Here are some options from the Coles frozen veggies range:

  • Coles Snap Frozen Corn Kernels
  • Coles Carrot Batons
  • Coles Frozen Broccoli Florets

Prices for Coles frozen veggies start at $1.90 per 1kg.

  • Coles scored four stars for the majority of categories, such as value for money and overall satisfaction. The only exception was packaging design, where it got three stars.

Heinz

Heinz frozen vegetables review

Heinz is one of the largest food and beverage companies globally, on a mission to provide ‘high quality, great taste and nutrition for all eating occasions. Heinz frozen vegetables are claimed to be picked and snap frozen at their peak and then sealed in steamer bags. Here are some products from their range:

  • Heinz Mixed Vegetables
  • Heinz Steam Fresh Broccoli Carrot Snap Pea
  • Heinz Steam Fresh Beans Broccoli & Sugarsnap

Prices for Heinz frozen veggies are generally around the $3.30 mark.

  • Heinz received four-star reviews in most areas, such as taste and overall satisfaction. It also got three stars for value for money and variety.

Birds Eye

Birds Eye frozen vegetables review

Birds Eye is one of the oldest frozen food producers in Australia (circa the 1930s) with the famous tagline ‘Give ‘Em Your Best’. The brand’s Field Fresh and Country Harvest vegetables are all claimed to be sourced locally. The frozen food range also includes potato (chips and deli) and fish, but it’s the Birds Eye frozen veggies range that is most extensive with over 50 products available. Some products include:

  • Birds Eye Veggie Rice Broccoli & Cauliflower
  • Birds Eye Country Harvest Peas, Corn & Capsicum
  • Birds Eye Veggie Cauliflower Rice

Prices for Birds Eye frozen veggies start from $2.60 for 500g.

  • Birds Eye earned five stars for variety, before landing on four stars for taste, packaging and overall satisfaction. It got three stars for value for money.

McCain

McCain frozen vegetables review

No doubt you’ve heard the catchphrase “Ah McCain… you’ve done it again!” This iconic brand is a leader in the frozen food industry and among the world’s largest producers of frozen French fries. This is on top of its wider offering of frozen food products, including potato fries, vegetables, appetizers, pizza, desserts and prepared meals. The McCain frozen veggies range is said to be made from farm-grown produce and contains a variety of products, including:

  • McCain Sweet Baby Vegetables
  • McCain Oh My Veg
  • McCain Vegetable Mixes

A pack of McCain frozen veggies can cost as little as $2.25 for 500g.

  • McCain was rated four stars in most categories, such as taste and overall satisfaction. It got three stars for value for money.

Woolworths Essentials

Woolworths Essentials frozen vegetables review

Woolworths Essentials is the supermarket’s generic brand for everyday essential home and kitchen items. It’s marketed as affordably priced to help you buy all the ‘must haves’ and pantry staples on your shopping list. Here are some options from the Woolworths Essentials frozen veggies range.

  • Woolworths Essentials Frozen Mixed Vegetables
  • Woolworth Essentials Frozen Cut Green Beans
  • Woolworths Essentials Frozen Peas

Prices for Woolworths Essentials frozen veggies start from $1.59 for 1kg.

  • Woolworths Essentials earned a four-star review for value for money, and three stars for overall satisfaction and everywhere else.

Bell Farms

Bell Farms frozen vegetables review

Bell Farms is also a Woolworths-owned brand supplying a range of everyday products at a discount price. Here are some popular products from the Bell Farms frozen veggies range:

  • Bell Farms Kale
  • Bell Farms Snap Frozen Winter Veggies
  • Bell Farms Salted Edamame

Prices for Bell Farms frozen vegetables start from $0.95 for 250g.

  • Bell Farms achieved four stars for value for money, variety and packaging, before ending on three stars for taste and overall satisfaction.

Which frozen vegetables should I buy?

Which frozen vegetables should I buy?

Almost a quarter of our survey respondents (23%) said they buy frozen veggies to save time when cooking. Besides convenience, there are other reasons to buy your veggies from the frozen section. Frozen veggies are harvested and snap frozen at the peak of ripeness. This means that flavours and essential nutrients are better retained and don’t dissipate with time like with other fresh produce. That’s particularly important if you’re buying out-of-season fruits and veg. You can also store frozen vegetables for much longer than fresh greens, which tend to turn mushy pretty quickly. Lastly, frozen veggies tend to be cheaper to buy as there’s less complexity to their supply chain and operation scale. So, buying frozen veggies can save you time, money and reduce food waste.

Whether you prefer a vegetable mix option or just greens, you should start by checking the nutritional information panel on the back of your frozen veggies packet. Look for products that are higher in fibre and protein and that are low in sodium, and check whether your frozen produce is non-GMO.

While frozen veggies are typically cheaper than the fresh alternative, you still want to get the best bang for your buck at the checkout. How? With unit pricing. It’s a labelling system that compares the selling price of a product against a standard unit of measurement (i.e. per litre, kilogram, etc.). This allows you to compare prices more accurately, regardless of packaging size or brand.

About the author of this page

This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.

Online Grocery Shopping Reviews

More about frozen vegetables

ALDI Market Fare dominated our 2021 ratings for frozen vegetables:

  • Best overall: ALDI Market Fare was rated best for overall satisfaction, ahead of Woolworths and Coles.
  • Best value: ALDI Market Fare was rated best value for money, beating Woolworths and Coles.
  • Best variety: Birds Eye was seen to have the best range variety, followed by ALDI Market Fare and McCain.
  • Best taste: ALDI Market Fare was seen to offer the best taste, ahead of Birds Eye and Woolworths.
  • Best packaging: ALDI Market Fare was rated best for packaging, followed by Birds Eye and McCain.

Frequently asked questions

Canstar Blue surveyed more than 3,000 Australians across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten frozen vegetables from a supermarket or grocer in the last three months – in this case, 2,124 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfactory rating of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

2020

Best frozen vegetables 2020

2019

Best frozen vegetables 2019

2018

Best frozen vegetables 2018

2017

Best frozen vegetables 2017

 

Latest freezer food articles

Coles recalls vegan chocolate due to presence of milk

Supermarket giant Coles has apologised after admitting that some chocolate blocks marketed to vegans actually contained milk.

The New South Wales Food Authority issued a statement stating Coles is conducting a national recall of Coles Sugar …

– Read more

Cooked fruit and veg get a raw deal, research finds

A new study indicates that it’s not about how many fruit and vegetables you eat, but rather the way in which you eat it.

The research from the University of Otago in New Zealand discovered raw …

– Read more
ice cream calories

The ice cream that could help you lose weight

Want to eat a whole tub of ice cream without the guilt? A new brand has hit the supermarket shelves and fitness fanatics are going crazy for it.

Halo Top ice cream was founded by Los …

– Read more

How to lose weight while still eating pasta

No longer do you need to pass by that delicious bowl of spaghetti or carbonara, with a new study claiming that you can lose weight while still enjoying your favourite pasta dish.

Conventional wisdom – and …

– Read more

Frozen pomegranate recalled over hepatitis A fears

Supermarket giant Coles has recalled a brand of frozen pomegranate pieces amid reports that several people have been diagnosed with hepatitis A after consuming the product.

NSW Health and the NSW Food Authority are said to …

– Read more
Advertisement