Canstar Blue’s frozen vegetables review has seen seven brands rated on taste, variety, packaging appeal, value for money and overall satisfaction. Compared brands include ALDI, Birds Eye, Heinz, Logan Farm, McCain, Coles and Woolworths.
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* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order. Canstar Blue research finalised in February 2018, published in March 2018.
ALDI Market Fare has topped Canstar Blue’s customer ratings for another year, again scoring five-star reviews on overall satisfaction, packaging appeal and value for money. It also received four stars for taste and variety.
ALDI frozen vegetables can’t be beaten
Keeping up with the two & five fruit and veg ratio isn’t always easy, but having a pack of frozen veggies in the freezer certainly helps. While it’s not a meal in itself, frozen vegetables make a perfect addition to any dinner plate. However, you might not always get what you hoped for when opening up one of these sealed packs, especially when you see just one piece of broccoli in a mixed veggie pack alongside all the peas and carrots! So which frozen vegetable brand do Aussie shoppers love the most?
To find out, Canstar Blue has surveyed more than 2,000 consumers to get their opinions on the frozen vegetables they most recently purchased and ate. Brands were rated on several factors including taste, variety, value for money, packaging appeal and overall satisfaction. Seven leading brands made it into the ratings, but only one earned five stars for overall customer satisfaction – ALDI Market Fare. It’s the fourth year in a row that ALDI has dominated this category. You could probably say that a supermarket that gets its frozen veggies right is likely to get a lot of other things right, too. And that’s certainly been the case with ALDI in our customer ratings over the years.
When it comes to frozen vegetables…
ALDI was the only brand to achieve five stars in regards to value for money, while also scoring top marks on packaging. It received four stars for taste and variety.
Birds Eye also rated highly for packaging, as well as being the only brand to achieve five stars for variety. However, it was scored just three stars for value, while settling for four stars in regards to taste and overall satisfaction.
Logan Farm was the only brand to receive five stars for taste, but like Birds Eye, McCain and Heinz, it scored four stars for overall satisfaction.
Supermarket giants Coles and Woolworths both only received three stars for overall satisfaction. In addition, these brands also found themselves with three stars for taste, variety and packaging but achieved four stars for value for money.
It’s telling that the big name brands – such as Heinz, Birds Eye and McCain – outscored supermarkets Coles and Woolworths in most areas, but once again ALDI appears to have struck the winning balance between product quality and price. Its success in this category adds to wins in our latest ratings for long life milk, fresh milk and multigrain bread.
About the winner – ALDI Market Fare
ALDI is well-regarded in many areas, especially when it comes to the ‘basics’. ALDI Market Fare offers several options for its frozen veggies, including corn cobs, corn kernels, garden peas and baby peas, broccoli, green beans and spinach, as well as a mix pack of peas, carrots and corn. There are also stir fry combinations available and a winter vegetable mix featuring the classic four – carrot, green beans, broccoli and cauliflower. You can also find a couple of ‘Vegetable Bakes’ specifically created for an easy dinner fix where you simply pour, bake and serve. Most frozen pack varieties weigh in at 1kg, with the ‘Vegetable Bakes’ coming in at 800g. There are certain options you can find in packs of 500g as well as 250g.
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten frozen vegetables from a supermarket or grocer within the last three months – in this case, 2,138 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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