Canstar Blue’s frozen vegetables review has seen ALDI Market Fare, Logan Farm, Birds Eye, Woolworths brands, Coles, McCain, Heinz, and Bell Farms rated on variety, taste, packaging design, value for money and overall satisfaction.
Getting your five serves of greens per day isn’t always practical. That’s where frozen veggies can easily add the ‘vege’ to your ‘table’, or in other words ‘green up’ your plate. However, you don’t always get what you hoped (or paid) for when you buy snap frozen produce, especially if you get more air than greens in your packet, or if the peas outnumber the corn 10 to one (sigh). With so much variety in the freezers, it’s hard to know which brands to trust and try.
To find out, Canstar Blue has surveyed 2,132 consumers for their verdict on the frozen vegetables they most recently purchased and ate. Brands were rated on several factors including their taste, variety, packaging design, value for money and overall satisfaction. We want to make it easier for you to find the best frozen vegetables for your taste and budget on your next grocery shop. Sure, you might think all frozen vegetables are the same, but our results suggest Aussie consumers see a difference.
So, which brands of frozen vegetables do Aussie shoppers rate the highest? In our latest frozen vegetables review, nine brands achieved the minimum sample size of 30 survey responses to be included, but only one achieved a five-star rating for overall satisfaction – ALDI Market Fare. The supermarket brand earned top marks across the board.
Here are the best brands for frozen vegetables in Australia, as rated by consumers in Canstar Blue’s latest review:
Similarly to last year’s results, it seems Aussies are difficult to please when it comes to their frozen veggies. ALDI Market Fare not only received the only five-star rating for overall satisfaction, it was also the only brand to score top marks in any category. Most brands received four stars for overall satisfaction, except for Heinz, Woolworths and Bell Farms which finished on three stars overall.
Our survey results revealed that a third of respondents (31%) always buy the same brand of frozen vegetables and nearly half (48%) have tried multiple brands. But a third (37%) said they prefer to buy fresh vegetables. Interestingly, young adults (aged 18-29) were most likely to say they would rather seek out non-frozen alternatives, with this age group also more likely to be short on time (38%) and worry about not getting enough nutrients (22%).
Market Fare is ALDI’s own brand of frozen vegetables and a favourite among the German discount supermarket’s diehard shoppers. Their product range includes:
A pack of Market Fare frozen veggies can cost as little as $2.60 from selected ALDI stores.
Logan Farm offers a wide selection of what it claims to be high-quality frozen vegetables. The brand maintains to uphold quality control throughout the planting, harvesting, production and transport process for all its products. Its frozen vegetable range includes corn, broccoli, zucchini, cauliflower, carrots, spinach, onion, peppers, French beans, broad beans, green beans, garden peas, sugar snap peas, baby peas, as well as mixed vegetables. It also offers potato wedges, hash browns and French fries, so there’s plenty of choice if you’re looking to load up your plate with veggies.
Their product range includes:
A pack of Logan Farm frozen veggies can cost as little as $2.25 for 500g.
Birds Eye is one of the oldest frozen food producers in Australian (circa 1930s) with the famous tagline ‘Give ‘Em Your Best’. The brand’s Field Fresh and Country Harvest vegetables are all sourced locally. The frozen food range also includes potato (chips and deli) and fish, but it’s the Birds Eye frozen veggies range that is most extensive with over 50 products available across the following categories:
Prices for Birds Eye frozen veggies start from $2.80 for 450g.
Woolworths Essentials is the supermarket’s generic brand for everyday essential home and kitchen items. It’s marketed as affordably priced to help you buy all the ‘must haves’ and pantry staples on your shopping list. Here are some options from the Woolworths Essentials frozen veggies range.
Prices for Woolworths Essentials frozen veggies products start from $1.60 for 500g.
The Coles brand supplies a range of everyday value items across various product categories like food (fresh and packaged), paper and cleaning products, as well as health and beauty products. Coles recently expanded its range of private label products to cater to consumer demand for low prices. Here are some options from the Coles frozen veggies range:
Prices for Coles frozen veggies products start at $1.99 per 1kg.
No doubt you’ve heard the catchphrase “Ah McCain… you’ve done it again!” This iconic brand is a leader in the frozen food industry and among the world’s largest producers of frozen French fries. This is on top of its wider offering of quality frozen food products, including potato fries, vegetables, appetisers, pizza, deserts and prepared meals. The McCain frozen veggies range is made from farm-grown produce and contains over 40 items from the following product lines:
A pack of McCain frozen veggies can cost as little as $2.60 for 1kg.
Heinz is one of the largest food and beverage companies globally, on a mission to provide ‘high quality, great taste and nutrition for all eating occasions’. Heinz frozen vegetables are claimed to be picked and snap frozen at their peak and then sealed in steamer bags. Here are some products from their range:
Prices for Heinz frozen veggies range between $3.10 and $6 for 1kg, depending on the retailer.
The Woolworths brand is the supermarket’s bread and butter line of quality and value products ranging from food (packaged and perishables) and condiments, to personal care and cleaning supplies etc. Woolworths boasts a decent range of frozen veggies, including:
Prices for Woolworths frozen veggies start from $2.00 for 500g.
Bell Farms is also a Woolworths-owned brand supplying a range of everyday products at a discount price. Here are some popular products from the Bell Farms frozen veggies range:
Prices for Bell Farms frozen vegetables start from $1.95 for 450g.
Over a quarter of our survey respondents (33%) said they buy frozen veggies to save time when cooking. Besides convenience, there are other reasons to buy your veggies from the frozen section. Frozen veggies are harvested and snap frozen at the peak of ripeness. This means that flavours and essential nutrients are better retained and don’t dissipate with time like with other fresh produce. That’s particularly important if you’re buying out of season fruits and veg. You can also store frozen vegetables for much longer than fresh greens, which tend to turn mushy pretty quickly. Lastly, frozen veggies tend to be cheaper to buy as there’s less complexity to their supply chain and operation scale. So, buying frozen veggies can save you time, money and reduce food waste.
Whether you prefer a vegetable mix option or just greens, you should start by checking the nutritional information panel on the back of your frozen veggies packet. Look for products that are higher in fibre and protein and that are low in sodium, and check whether your frozen produce is non-GMO.
While frozen veggies are typically cheaper than the fresh alternative, you still want to get the best bang for your buck at the checkout. How? With unit pricing. It’s a labelling system that compares the selling price of a product against a standard unit of measurement (i.e. per litre, kilogram etc.). This will allow you to compare prices more accurately, regardless of packaging size or brand.
Canstar Blue surveyed more than 3,000 Australians across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten frozen vegetables from a supermarket or grocer in the last three months – in this case, 2,132 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfactory rating of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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