Best-Rated Ice Cream Tub Brand

See Our Ratings Methodology.

cns-msc-ice-cream-tubs-2024

Most Satisfied Customers | Blue Ribbon (Streets)

Breaking Golden North’s six-year streak, consumers have rated Blue Ribbon (Streets) as the top pick in Canstar Blue’s latest ice cream tub ratings, with five-star reviews for taste, texture and consistency and overall satisfaction. 

Gold North

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How we rate ice cream tubs

Our review compares ice cream tubs on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which ice cream tub they think is best!


Canstar Blue surveyed 3,291 Australians for their feedback on the ice cream tubs they’ve purchased and consumed from a supermarket or grocer in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.


Respondents rate their satisfaction with their ice cream tub brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with an ice cream tub brand as an individual score NOT a combined total of all criteria.
  • Value for money: quality and quantity of product for price paid.
  • Taste: as expected from flavour description.
  • Variety and range: good range of product options.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.
  • Texture and consistency: as expected for product.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Blue Ribbon (Streets)
  • Monarc (Aldi)
  • Connoisseur
  • Bulla
  • Golden North
  • Oreo
  • Peters
  • Haagen-Dazs
  • Ben & Jerry’s
  • Cadbury
  • Woolworths
  • Weis
  • Coles

Find more detailed information on our Most Satisfied Customer methodology.


Top Ice Cream Tub Brand – Blue Ribbon (Streets)

Blue Ribbon

Blue Ribbon, owned by Streets, has made ice cream since 1968 and sells a range of classic flavours including vanilla, neapolitan, chocolate and cookies and cream. 

 

About our consumer experts


Rachel Bollerman: Content Producer

This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology. She has worked in a variety of public relations, marketing and communications roles, gaining experience in community management, social media marketing, blog writing and other styles of copywriting. When she’s not working, Rachel enjoys doing arts and crafts projects at home and spending time with friends.

 

Meet the Editorial Team

 

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

 

Meet the Research Team

Frequently Asked Questions

Here are the brands that previously rated best in Canstar Blue’s ice cream tub ratings:

  • 2023: Golden North
  • 2022: Golden North
  • 2021: Golden North
  • 2020: Golden North
  • 2019: Golden North
  • 2018: Golden North
  • 2017: Woolworths
  • 2016: Countdown Signature Range

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