Best-Rated Hair Dryers

See Our Ratings Methodology.


Most Satisfied Customers | VS Sassoon

VS Sassoon has come out on top of Canstar Blue’s hair dryer ratings, with five stars for features and functionality, performance, ease of use, design and overall satisfaction.

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How we rate hair dryers

Our review compares hair dryers on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which hair dryers they think is best!

Canstar Blue surveyed 504 Australians for their feedback on the hair dryer(s) they’ve purchased or been given and used in the last three years.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their hair dryers brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a hair dryers brand as an individual score NOT a combined total of all criteria.
  • Features & functionality: the hair dryer had multiple and adequate settings to ensure expected performance (i.e. heat intensity, cool shot etc.).
  • Value for money: the cost is reasonable for the quality and performance of the hair dryer.
  • Performance: the hair dryer provided consistent drying over the frequency of its use.
  • Ease of use: the hair dryer is simple to start and use, and comes with sufficient instructions.
  • Design: the hair dryer is efficiently designed (i.e. has a comfortable grip) and is aesthetically pleasing to look at.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  1. VS Sassoon
  2. Kmart
  3. Remington
  4. Dyson
  5. ghd
  6. Philips

Find more detailed information on our Most Satisfied Customer methodology.

Top Hair Dryer Brand – VS Sassoon

VS Sassoon Hair Dryer

Named after founder Vidal Sassoon – who is most known for re-popularising the bob cut – VS Sassoon is a British brand that specialises in all manner of hair-care products, including hair dryers. VS Sassoon’s top of the line model is the 5Q Brilliance model, which features anti-frizz technology, an EC digital motor with high velocity airflow that dries up to 70% faster to reduce how much time you spend wrangling your hair. The middle of the pack option is the Super Power 2400 hair dryer, which features a AC salon-grade motor, which speeds drying up to 50% faster, along with ionic conditioning to help tackle frizz, as well as a thermal styling brush for professional drying and styling.

  • VS Sassoon impressed by rating five stars for features and functionality, performance, ease of use, design and overall satisfaction, with four stars for value for money.

Do hair dryers damage your hair?

Exposing your hair to the elements, particularly extreme heat via a hair dryer, has generally been a sure-fire way to damage your hair. However, modern technology has managed to curb most of the traditional damage you’d come to expect with using a hair dryer, with many brands and models now incorporating special functions and nozzles that limit heat damage, and even look to improve your hair. However, hair can differ from person to person, so while using a hair dryer may not damage one person’s hair, it may damage another’s, so it’s best to start gently if you plan on using a hair dryer, and ensure you’re using the correct shampoo and conditioner to help nourish it to its full potential.

Hair Straightener Ratings

About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s hair dryer ratings:

  • 2022: Dyson
  • 2021: VS Sassoon
  • 2020: ghd

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