Best-Rated Hair Stylers

See Our Ratings Methodology.


Most Satisfied Customers | ghd

Aussies have rated ghd as the top brand in Canstar Blue’s latest Hair Styler ratings, with the brand scoring five stars across all categories, including performance, features and functionality, ease of use, value for money, design and overall satisfaction.

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How we rate hair stylers

Our review compares hair stylers on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which hair styler they think is best!

Canstar Blue surveyed 428 Australians for their feedback on the hair styler(s) device they’ve purchased or been given and used in the last three years.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their hair styler brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a hair styler brand as an individual score NOT a combined total of all criteria.
  • Performance: the styler consistently performs as expected and delivered quality hair styling over the frequency of its use.
  • Features & functionality: the hair styler has additional settings and features that improve its performance and functionality (i.e. heat settings, etc.).
  • Value for money: the cost is reasonable for the quality and performance of the hair styler.
  • Ease of use: the styler is easy to use, and comes with sufficient instructions.
  • Design: the hair styler is efficiently designed (i.e. with a comfortable grip), and is aesthetically pleasing.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  1. ghd
  2. Dyson
  3. Remington
  4. VS Sassoon
  5. Kmart

Find more detailed information on our Most Satisfied Customer methodology.

Top Hair Styler Brand – ghd


ghd stands for ‘good hair day’ and is probably best-known for its sleek and cleverly designed hair straighteners. A UK-based manufacturer of hair care products that launched back in 2001, ghd offers a range of hair-care products, including straightening irons, hot brushes, hair dryers, and various curlers, crimpers, as well as hair care products and more. The ghd Duet Style is a 2-in-1 hot air styler that dries and styles your hair at the same time, with air-fusion technology and angled drying vents allowing you to quickly dry your hair, with four floating plates helping you to style as you wish. Those who prefer a brush may look to the ghd Glide straightening brush, which features ceramic bristles to help style hair as it dries, with the ionised material helping to tackle any frizz.

  • ghd was rated five stars across all categories, including performance, features and functionality, value for money, ease of use, design and overall satisfaction.

Hair Dryer Ratings

About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the previous winners of Canstar Blue’s hair styler ratings:

  • 2022: Cloud Nine
  • 2021: Cloud Nine
  • 2020: ghd

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