Best-Rated Bed Linen

See Our Ratings Methodology.


Most Satisfied Customers | Pillow Talk

Aussies have rated Pillow Talk as the top brand in Canstar Blue’s latest bed linen ratings, with the brand scoring five stars for comfort, design, fit as expected and overall satisfaction.

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How we rate bed linen

Our review compares bed linen on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which bed linen they think is best!

Canstar Blue surveyed 1,805 Australians for their feedback on the bed linen(s) they’ve purchased and used in the last two years. Note: this refers to bedsheets, doona covers and pillow cases, not doonas or mattress protectors.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their bed linen brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a bed linen brand as an individual score NOT a combined total of all criteria.
  • Comfort: the bed linen was comfortable to sleep in and lie on.
  • Value for money: the cost is reasonable for the quality and comfort of the bed linen.
  • Durability: the bed linen didn’t tear, shrink or fade with use or in the wash.
  • Design: the bed linen was aesthetically pleasing, and was easy to use (i.e. doona cover and pillow cases were easy to open and close, etc.).
  • Fit as expected: the bed linen was sized correctly and fitted the bed type as listed.
  • Ease of clean: the bed linen was easy to clean (i.e. machine washable without needing additional steps, etc.).

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Pillow Talk
  • IKEA
  • Sheridan
  • Target
  • Bed Bath N’ Table
  • Spotlight
  • Adairs
  • Big W
  • Kmart

Find more detailed information on our Most Satisfied Customer methodology.


Top Bed Linen Brand – Pillow Talk

Pillow Talk Bed Linen

Pillow Talk has plenty of brands to help you get comfy, including its own Essentials, Habitat, Naturals and MUSE. Its range of bed linen includes a variety of sheets, including flannelette, printed and sets, with thread counts ranging from 250 to 1,200. Other offerings include flat sheets, fitted sheets, quilt covers, comforters and bamboo sheets for those looking to fit out the whole bedroom. Those after pillowcases will also have plenty to choose from, with baby, body, tri-pillow and silk pillowcases available, along with queen, king and standard sizes.

  • Pillow Talk was rated five stars for comfort, design, fit as expected and overall satisfaction, with four stars for ease of clean, durability and value for money.

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About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s bed linen ratings:

  • 2022: Pillow Talk
  • 2021: Bed Bath N’ Table
  • 2020: Sheridan


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