Our review compares laundry liquids on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which laundry liquid they think is best!
Canstar Blue surveyed 1,205 Australians for their feedback on the laundry liquid(s) they’ve purchased and used in the last three months.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Radiant was rated five stars for effectiveness, scent, packaging convenience, ease of use and overall satisfaction, with four stars for value for money.
One of the brands that likely comes to mind when you think of laundry detergent, Radiant has plenty of laundry options, including for whites, blacks and products that target damp and musty odours. Radiant additionally offers the Mixed Colours Laundry Liquid for households that don’t have time to sort through colours, and is said to feature an anti-dye transfer system to prevent colour transfer.
If you need something serious, the Advanced+ 6in1 liquid looks to tackle all types of germs and bacteria, and features Colour Guard to help your clothes stay bright. Its liquid range is suitable for both front and top loaders, and come in 1L, 1.8L, 2L or 4L options depending on the product.
Earth Choice was rated five stars for value for money, with four stars for effectiveness, scent, packaging convenience, ease of use and overall satisfaction.
One of the more well-known brands in the cleaning aisle, Earth Choice has multiple laundry liquids available, including 6in1, Ultra Concentrate, BioPlus and its regular laundry liquid. Earth Choice’s entry-level laundry liquid is available in 1L bottles, and doesn’t include enzymes, phosphates or bleaches, suitable for grey water and top or front loader machines. The 6in1 product is available in multiple scents, and comes in a 1L recycled bottle, while the Ultra Concentrate is available as a 2L or 4L bottle, and useful for those looking to get stuck into stains.
ALDI Almat was rated four stars across all categories, including scent, value for money, effectiveness, ease of use and overall satisfaction.
ALDI Almat is another budget buy from the supermarket brand, with multiple laundry liquids available in the brand range. Coming in multiple fragrances, including Spice Temptations, Arctic Breeze, Sunshine Fresh and Tropical Breeze, each feature triple-enzyme action to tackle stains and work for both hot and cold washes, with each fragrance available in a 2L bottle.
Dynamo was rated three stars for value for money, but was also rated four stars for all remaining categories, including effectiveness, scent, packaging convenience, ease of use and overall satisfaction.
Dynamo is another mainstay of the laundry world, with the brand offering plenty of liquids to choose from in its Professional range. The 7in1 aims to deep clean your clothes while keeping them fresh and bright, while the Professional with Odour Eliminating helps to tackle both clothing and machine odours. The Oxi Plus liquid aims to get loose any stubborn stains, while the Free & Clear is suited for those with sensitive skin. All are available in 1.8L bottles, with some available in a 5.4L container.
Surf was rated five stars for scent, with four stars for ease of use, packaging convenience, effectiveness and overall satisfaction, with three stars for value for money.
Surf aims to make waves with affordable laundry liquids that promise to provide long-lasting freshness. There are a few Surf laundry liquids to choose from, including the Surf Laundry Liquid Coastal Luxury, Surf Laundry Liquid and Surf Laundry Liquid Tropical Lily. These are usually available in 2L bottles, and are typically suitable for top and front load washing machines.
Coles was rated five stars for value for money, with three stars for effectiveness, and four stars for all remaining categories, including ease of use and overall satisfaction.
In addition to other brands, supermarket Coles also offers its own brand of laundry liquids. The Coles Lemon Laundry Liquid is available as a 2L bottle, and is suitable for both hot and cold washes, while those after something different may look to the Tropical Paradise or Indulgent Escape liquids, which also come in a 2L bottle, and are suitable for front and top loader washing machines.
ALDI Trimat was rated four stars for value for money and overall satisfaction, with three stars in all other categories, including scent, ease of use and effectiveness.
Another cheap laundry liquid from the popular German supermarket is ALDI Trimat. Offering Advanced and Advance Sensitive for shoppers to choose from, each comes in a 2L bottle, and feature a special enzyme system that aims to tackle dried-in and odour-causing stains, and are suitable for front and top loader machines. The surfactants are also claimed to be biodegradable, with the product also grey-water and septic tank-safe.
Cold Power was rated three stars for value for money, with four stars for all remaining categories, including ease of use, packaging convenience, scent, effectiveness and overall satisfaction.
Owned by German company Henkel, Cold Power is regularly available in Australian supermarkets and stores. It offers multiple laundry liquid detergents to suit your wash preferences, including Cold Power Advanced Clean and Cold Power Sensitive. There’s also the Cold Power Clean & Smooth, which is said to use a ‘special ingredient’ that helps make ironing easier.
Suitable for both hot and cold washes, Cold Power’s liquid laundry detergent is designed for front and top loader washing machines, with the brand also offering fabric softeners and cleaners to help when you’ve stained your clothes. The line-up generally offers 1L, 1.8L, 2L and 4L varieties.
Rated three stars for value for money, OMO was rated four stars for all remaining categories, including ease of use, scent, packaging convenience, effectiveness and overall satisfaction.
Under the same brand as Surf, Unilever, OMO offers a wide variety of laundry liquids to target different needs. The range includes OMO Active for your general wash, Sensitive for those with skin allergies, Mixed Colours for when you want to lump all on your laundry in one go as well as the OMO Ultimate for when you have some heavy-duty cleaning to do. OMO additionally has the Expert Odour Eliminator Liquid to tackle sweat stains and smells, with all options available in 2L bottles, with some 4L bottles available on select products.
Fab was rated three stars for value for money and overall satisfaction, with four stars for effectiveness, scent, packaging convenience and ease of use.
The Fab laundry liquid range is based on different types of scents to help leave clothes smelling fresh and looking bright. It offers a variety of fragrances, including frangipani, fresh blossom, as well as the Perfume Indulgence range and the Essential Oils range, all of which are available in 1L, 2L and 4L bottles. Similar to its laundry powder line-up, Fab has several liquids suitable for both front and top loaders, claimed to be effective in cold, warm and hot water.
Biozet Attack was rated four stars for packaging convenience, with three stars in all remaining categories, including ease of use, value for money and overall satisfaction.
Offering one of the larger ranges, Biozet Attack is another brand that promises not to use any bleaching agents in its laundry products and provides recyclable packaging. Biozet Attack Regular will fit the bill for those doing their regular laundry load, while the PLUS Softener will look to spruce up your fabrics. PLUS Eliminator helps tackle odour-causing bacteria, with the PLUS Stain Power looking to tackle oil, sweat and grime stains, with PLUS Essential Oils providing a wider range of fragrances to experience. If you’re short for time, the PLUS Quick Wash may be what you’re after, with all varieties available in a 2L bottle.
Not all brands in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they’re not worth considering. Here are several more brands to check out before making a purchase decision.
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the previous winners of Canstar Blue’s laundry liquids:
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