Canstar Blue’s 2019 laundry liquid review has seen Fab, Purity, Earth Choice, Biozet Attack, Radiant, ALDI Almat, Omo, Dynamo and Cold Power compared on their quality of cleaning, feel of clothes after wash, value for money, scent, environmental friendliness, packaging design and overall satisfaction.
See our Ratings Methodology.
Finding a laundry detergent can often be as big of a chore as actually washing your clothes, with plenty of products claiming to bring your old favourites back to life, as well as removing those tricky and tough stains. While that’s what you want in a detergent, finding the one that’s best for your washing, whether it’s the day-to-day wash or you’re washing something specific, can be a difficult choice.
Add to the mix the choice between laundry liquid and powder detergents and the decision seems almost impossible. But thankfully, with the help of our annual laundry liquids review, the trip down the washing detergent aisle might be a bit easier from now on. This year we’ve surveyed more than 1,000 consumers to get their thoughts on laundry liquids and their brand of choice. While you could try every single brand over the next couple of years and decide for yourself which is best, our ratings do the work for you given that they’re based on the real-world experiences of people just like you. So, which brands washed up best in 2019?
Canstar Blue’s 2019 review of laundry liquids saw nine brands compared, rated in the following order for overall customer satisfaction:
In 2019, Fab was rated best for overall customer satisfaction, with five-star reviews on quality of clean, feel of clothes after wash, scent and packaging design. Purity, Earth Choice, Biozet Attack, Radiant, ALDI Almat, Omo and Dynamo all received four stars apiece overall, while Cold Power was left on three stars.
Other results of note included Purity being rated best on feel of clothes, followed by Fab, Omo, ALDI Almat and Biozet Attack. ALDI Almat was the only brand to get a five-star review on value for money, while Earth Choice was the only one to receive top marks on environmental friendliness.
If you’re not sure what’s on offer in terms of fragrances, detergents for sensitive skin or those that will turn those white shirts from home attire to dinner attire, read on to find out which brand could be the best fit for your household.
The Fab laundry liquid range is based on different types of scents to help leave clothes smelling fresh and looking bright. It offers a variety of fragrances, including Frangipani, Fresh Blossom, as well as the Perfume Indulgence range and the Essential Oils range, giving shoppers plenty of choice when it comes to those swayed by scent.
Similar to its laundry powder line-up, Fab has a number of liquids suitable for both front and top loaders, claimed to be effective in cold, warm and hot water. Available in 1L, 2L and 4L bottles, Fab will cost you between $4 and $5 per litre, making it pretty affordable for most households.
Purity Sensitive is a laundry range under Nature’s Organics, specifically formulated for those with sensitive skin. Its plant-based formula is said to be dermatologically tested and free of phosphates, enzymes and dyes.
Australian-made and owned, Purity Sensitive is Cruelty Free accredited (CCF) to help you take care of your skin, as well as the earth, according to the brand. Available in 1.25L and 4L bottles, this laundry liquid is suitable for top and front loaders. It’s also stated to yield up to 80 washes with the 4L Purity Sensitive 2x Concentrate Laundry Liquid.
Producing a range of household cleaners, whether it’s for the dishwasher, washing machine or even the toilet, Earth Choice has been readily available for decades, with the parent company Nature’s Organics starting back in the 1950s. Based on plant-based ingredients, biodegradable surfactants and sustainable packaging, Earth Choice was the only brand to score five stars for environmental friendliness.
Able to be used in both front and top loader machines, Earth Choice is available in a variety of options, including its Sensitive Ultra Concentrate, with a Fabric Softener also available to help bring those old clothes back to life. Available in store in 1L, 2L or 4L bottles, Earth Choice laundry liquids are said to be grey water and septic safe, and come in a recyclable bottle.
Focussed on getting clothes squeaky clean without much of a fuss on fragrances, Biozet Attack offers a number of laundry liquid products within its line-up. Its Biozet Attack 3D Clean Action Liquid is stated to penetrate deep into fibres to disintegrate tough stains, while working to brighten whites and protect colours. It’s suitable for top and front loaders and is said to work in either hot or cold water.
The Biozet Attack ‘Quick Wash’ liquid is designed specially to give the most thorough wash during your washing machine’s fastest cycle. It’s grey water and septic tank safe, claimed to contain biodegradable surfactants that break down after washing. In addition, it contains no phosphorus, bleaching agents or added fluorescers that can damage the environment or irritate sensitive skin. Biozet Attack is available in 1L or 2L bottle, depending on the range.
One of the brands that likely comes to mind when you think of laundry detergent, Radiant has plenty of laundry options, including for sports, whites, blacks, no sort and sensitive, meaning no matter how busy or messy your household gets, Radiant will be there to help out on wash day. Radiant’s dermatologically tested hypoallergenic formula is said to be free from dyes and uses a low allergen fragrance for sensitive skin.
Its liquid range is suitable for both front and top loaders. Available in 750ml, 1.25L and 2.25L bottles, Radiant is competitively priced amongst most products, although the Black Wash will cost you around $10 per 1L bottle, which may make some think twice before putting it in the shopping trolley.
Performing similarly to last year, ALDI Almat appears to be a popular option for ALDI fans, with the Almat laundry detergent available in 2L bottles, setting you back around $5. Containing triple enzyme action for greater stain removal, Almat is phosphate-free for increased environmental sustainability.
Available in four different fragrances infused with essential oils – Spice Temptations, Arctic Breeze, Sunshine Fresh and Tropical Breeze – Almat laundry liquid is said to provide a powerful clean at all temperatures. It can be used for both front and top loader washing machines.
Omo has multiple washing liquids, including Liquid, Delicates, Sensitive, Eco-Friendly and Ultimate, which comes with a stain eraser ball for those really tough stains. Omo is one of the more expensive options when it comes to laundry detergents, which is reflected by its three stars on value for money.
Omo Sensitive laundry liquid is dermatologically tested and contains no dyes or perfumes. Its Sports variant is said to have a formula infused with herbal extracts to help fight sports odours. The range is available in 1.8L, 2L and 4L varieties for both front and top loaders.
Launching in Australia in 1979, Dynamo has a rich history with Australian families. The brand offers a number of liquid variants, including Dynamo Regular, Dynamo Eucalyptus, and Dynamo Professional, able to tackle whatever stains you throw in the washing machine. If you’re after something specific, Dynamo also offers ‘Professional 5in1’, as well as ‘Professional Odour Eliminating liquid’, ideal for those smelly sports socks, or for colours that are beginning to dull.
Suitable for both front and top loader machines, Dynamo is available in 1L, 2L and 4L bottles, although Dynamo is more expensive than other brands of laundry liquids, so you may have to look elsewhere if you’re on a budget.
Owned by Germany company Henkel, Cold Power is regularly available in Australian supermarkets and stores. It offers multiple liquids to suit your wash preferences, including Complete Action and Sensitive Pure Clean, which are available in a variety of fragrances.
Suitable for both hot and cold washes, Cold Power’s liquid detergent is designed for front and top loader washing machines, with the brand also offering a number of fabric softeners and cleaners to help when you’ve stained your clothes. It comes in 1.8L, 2L and 6L varieties.
With 29% of respondents to Canstar Blue’s latest survey reporting that washing is done every day in their household, laundry detergents are an important purchase to ensure that everyone remains clean and fresh. While 59% stated they always purchase the same brand, 44% said they usually buy whichever is cheapest or on special at the supermarket.
Regardless of which camp you fall in, it’s always handy to know what’s available in the market, as after a bit of research, you might find a better option for your washing. With the amount of washing we do on a weekly basis, taking a closer look at which detergent we use might not only save you money in the long run, but save your clothes as well.
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used laundry liquid in the last 3 months – in this case, 1,039 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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