- 64% of weight loss shake fans see long term results
Fans of diet shakes have throwing their weight behind the industry in a new study by Canstar Blue which analysed the attitudes of Australian dieters. The research found that 36% of the Australian adult population has purchased a weight loss shake in the last month with the majority of purchasers claiming to see long term results.
With the largest waistlines in the world, weight-conscious Aussies spend an estimated $800 million annually* to fight the battle of the bulge and the research commissioned by Canstar Blue found that shakes are giving many dieters great results. Almost two thirds (65%) of those who have trialled weight loss shakes have lost weight. Further, almost half of Aussies that are buying diet shakes (42%) are seeing results after trying other weight loss methods or diets.
Canstar Blue commissioned Colmar Brunton to undertake the research into weight loss shake purchasing habits.
Speaking about the research Rebecca Logan from Canstar Blue commented; “It’s a great irony that Australians is viewed as a sporty nation with an enviable beach and outdoor lifestyle, yet we have the largest waistlines in the world. This is possibly why weight loss is such big business here in Australia. Looking specifically at weight loss shakes, there are more than a dozen on the market and our research shows that, generally, buyers of these shakes are strong advocates for their effectiveness.”
The Canstar Blue research shows that while 60% see weight loss shakes as a quick fix, they are also seen as a longer term solution by many. Almost two thirds of weight loss shake fans say they have managed to keep the weight off for more than six months. The research also found that 68% of those using weight loss shakes also embark on an exercise program to get the desired results.
Ms Logan also commented on the influence of economics on purchasing decisions. She said “Our study found that over half of those using weight loss shakes (56%) find weight loss shakes to be a cheap, nutritionally balanced meal. This is a win win for budget conscious dieters. Indeed the winner of our consumer satisfaction award was ALDI Great Life Benifex, triumphing over its more expensive rivals. This proves that value for money is very important in the overall satisfaction of Australians.”
Ms Logan concluded by saying that Canstar Blue’s aim was to use its research to help consumers make better purchasing decisions by giving them access to opinions that matter, those of their peers. For the majority of people, endorsement by other consumers carries the most credibility she said.
“There isn’t a one size fits all solution to weight loss but our research shows that the majority of those people who are currently buying weight loss shakes are happy with results and they are really the best qualified to just the effectiveness of these products.”
Notes to editor
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* IBIS Report, 2012
This research was conducted by Colmar Brunton during May and June 2013. The outcomes reported are from the 913 respondents within the survey group of 2,500 who have bought and tasted a weight loss shake in the last month. Brands must receive a minimum of 30 responses to be included in the results.
About Canstar Blue
Canstar Blue was launched in July 2010 by CANSTAR – Australia and New Zealand’s premier researcher of retail finance information for more than 350 institutions across the finance sector. Canstar Blue releases regular surveys to measure and track Australian consumer satisfaction to help consumers make the best purchasing decisions for their needs.
What are the Canstar Blue ratings?
Canstar Blue researches, compares and rates products and services according to customer satisfaction across categories including banking, telecommunications, appliances, electronics, utilities and FMCG. Results are freely available to consumers who are encouraged to use the ratings as a guide to product excellence. The full range of results can be seen on the Canstar Blue website at www.canstarblue.com.au.