Best-Rated Chocolate Bars

See Our Ratings Methodology.


Most Satisfied Customers | KitKat Chunky

Aussies have rated KitKat Chunky as the top pick in Canstar Blue’s latest chocolate bars ratings, with five stars for taste, value for money, packaging, variety and range and overall satisfaction.

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How we rate chocolate bars

Our review compares chocolate bars on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which chocolate bar they think is best!

Canstar Blue surveyed 301 Australians for their feedback on the chocolate bars they’ve purchased and eaten in the last three months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their chocolate bar brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with chocolate bars as an individual score, NOT a combined total of all criteria.
  • Taste: as expected from flavour description.
  • Texture and consistency: as expected for product.
  • Value for money: quality and quantity of product for price paid.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.
  • Variety and range: good range of product options.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • KitKat Chunky
  • Caramilk
  • Cherry Ripe
  • Kinder Bueno
  • Snickers
  • Twirl
  • Mars Bar
  • KitKat
  • Turkish Delight
  • Boost
  • Crunchie
  • Flake

Find more detailed information on our Most Satisfied Customer methodology.

Top Chocolate Bar Brand – KitKat Chunky

kit kat chunky chocolate compared

KitKat Chunky has claimed the top spot as Australia’s favourite chocolate bar for the second year in a row. A derivation of the traditional KitKat chocolate bar, and produced by Nestle, the KitKat Chunky boasts more chocolate, wafers and filling in every bite. KitKat Chunky bars come in a range of flavours – Milk, Aero Mint, Caramel and Packed with Milo – and are made from 100% certified sustainable cocoa, supplied through the Nestle Cocoa Plan. Depending on the flavour, Nestle offers these bars in 45g, 50g and 55g packets.

About our consumer experts

Kate Lockyer: Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She has completed a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners of Canstar Blue’s chocolate bars ratings:

  • 2023: Kinder Bueno and KitKat Chunky
  • 2022: Kinder Bueno
  • 2021: Turkish Delight

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