Aussies have rated KitKat Chunky as the top pick in Canstar Blue’s latest chocolate bars ratings, with five stars for taste, value for money, packaging, variety and range and overall satisfaction.
Our review compares chocolate bars on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which chocolate bar they think is best!
Canstar Blue surveyed 301 Australians for their feedback on the chocolate bars they’ve purchased and eaten in the last three months.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
KitKat Chunky has claimed the top spot as Australia’s favourite chocolate bar for the second year in a row. A derivation of the traditional KitKat chocolate bar, and produced by Nestle, the KitKat Chunky boasts more chocolate, wafers and filling in every bite. KitKat Chunky bars come in a range of flavours – Milk, Aero Mint, Caramel and Packed with Milo – and are made from 100% certified sustainable cocoa, supplied through the Nestle Cocoa Plan. Depending on the flavour, Nestle offers these bars in 45g, 50g and 55g packets.
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She has completed a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners of Canstar Blue’s chocolate bars ratings:
Best-Rated Breath Mints Brand - March 28th
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Appliances - October 2nd
Everyone loves chocolate but there are some ways to enjoy it that are a little more fun, like using a chocolate fondue machine! It’s not only a good excuse to scoff down melted chocolate by …
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Best-Rated Baby High Chairs - August 8th
Buying groceries is one of our biggest living expenses after housing costs, so it makes ‘cents’ Aussies look to reduce their grocery bills whenever possible. For that, it’s important to know exactly what we’re spending …
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Best-Rated Chocolate Bars - February 8th
Woolworths’ Discovery Garden is back this week (February 10), offering 24 new varieties of seedling kits for shoppers to collect with every $30 spent in-store or online.
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Best-Rated Bar Soaps - October 13th
Update 14/5/2020: Woolworths is currently allowing customers to claim their 10% discount on any day of the month, not just during the designated savings weekend. This makes the offer more accessible to all customers, but …
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