Canstar Blue’s 2021 chocolate bars review has seen Turkish Delight, KitKat, Caramilk, Twirl, Cherry Ripe, Crunchie, Mars Bar and Snickers compared on taste, range variety, packaging design, value for money and overall satisfaction.
Everyone has their own favourite type of chocolate bar they prefer to ‘Crunchie’ into. Whether you prefer something with texture with nuts and a wafer or soft with gooey caramel, we know that finding the perfect chocolate bar is no ‘Picnic’ in the park.
That’s why we’ve surveyed more than 700 Australian consumers for their feedback on the chocolate bar(s) they’ve purchased and eaten in the last three months. Respondents scored brands on taste, range variety, packaging design, value for money and overall satisfaction. Those that received at least 30 responses are featured in our report. So, which chocolate bar got consumers Twirl-ing in satisfaction?
Supermarket confectionary aisles have stocked a few controversial flavours over the years, like Vegemite and chilli choc, but no chocolate type has divided sweet tooths quite like Turkish Delight. Well, we can now finally reveal that Aussies are in fact nuts about Turkish Delight, with consumers giving it five stars in all categories ─ including overall satisfaction!
Here are the best brands of chocolate bars in Australia, as rated by consumers in Canstar Blue’s 2021 review:
Turkish Delight was rated best for chocolate bars after receiving five-star reviews for overall satisfaction. The majority of the other brands landed on four stars overall, except for Snickers which got three stars for overall satisfaction. The only other bar that received a sweet five-star victory was Caramilk, which whipped up full marks for value for money.
Cadbury’s range of Fry’s Turkish Delight is inspired by a Turkish treat called ‘lokum’, a sweet treat that boasts flavours of rosewater and lemon. Turkish Delight has a soft center, with a milk chocolate coating which, according to the brand, contains 60% less fat. A bar of Turkish Delight costs just $1.10 or up to $5 for a share pack.
The team behind KitKat knows how to ‘have a break’, offering a sweet snappable snack in a variety of flavours such as Cookie Collision, Mint Cookie Fudge, Gooey Caramel, Gold White Chocolate with Caramelised Break, Orange Dark Chocolate, Honeycomb Smash, Caramel Crisp, Dark Chocolate and Milk chocolate. You can get your hands on a KitKat for anywhere between $2 and $5, or between $4.60 and $6 for the larger multipacks.
Caramilk is a new cult-favourite that’s got plenty of people melting, thanks to its ‘golden blend of caramelised white chocolate’. It also offers Caramilk Twirl, which combines two Cadbury classics in one bar. Caramilk Twirl is also available in smaller bites, while the regular flavour is alternatively sold as a block. Other block flavours include Caramilk Marble, which features hazelnut praline, and Hokey Pokey which contains honeycomb pieces. You can snag yourself a Caramilk chocolate bar for $1.10 at most supermarkets.
Another Cadbury creation featured in this year’s ratings is Twirl, a chocolate bar with ‘chocolate swirls and curls covered in Cadbury milk chocolate’. There are two pieces in each pack, which you can break apart once you unwrap. You can also opt for the Twirl Caramilk blend or the Twirl Breakaway which has a crispy wafer inside. A Twirl chocolate bar costs just $1.10 in most supermarkets.
If you’re craving a bit of fruit to go with that choccie, Cherry Ripe is an old-school favourite that smothers cherries and coconut with a coating of Old Gold dark chocolate. You can also enjoy the Double Dip version of the rich treat, which has double the amount of dark chocolate. Cherry Ripe usually sells for $1.10, similar to other Cadbury chocolate bars, although a twin pack will cost a little more at $2.50.
A Crunchie is a sweet, sugary, staple for honeycomb fans. Each bite is filled with a golden hokey pokey honeycomb flavour, and coated in Cadbury milk chocolate. You can pick up a bar for $1.10 at supermarkets including Woolworths, Coles and IGA. A multipack is also available, which has 12 Crunchie bars in each bag for $5.
One of the most common chocolate bars to feature in chocolate boxes and gift hampers, Mars Bars have been a go-to snack for decades. It’s filled with a soft nougat that’s smothered in caramel and covered in thick milk chocolate. An original Mars Bar will cost you $2 or $2.50 at most supermarkets.
Finding a delicious chocolate bar is no laughing matter, especially for Snickers. After all, ‘you’re not you when you’re hungry’. Each Snickers bar is covered in milk chocolate and packed full to the brim with peanuts, caramel and nougat. If milk chocolate isn’t your jam, then you might want to try Snickers White which has white chocolate. A Snickers bar will typically checkout for $2, or up to $6 for a large bag of smaller fun-size Snickers.
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Our chocolate bars ratings saw Turkish Delight rated best in all categories:
Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased chocolate bar(s) within the last three months – in this case, 716 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfactory rating of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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