Canstar Blue surveyed 867 Australians for their feedback on the chocolate bar brand(s) they’ve purchased and consumed in the last three months.

• The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their chocolate bar brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:

• Overall satisfaction: measures consumer satisfaction with a chocolate bar brand as an individual score NOT a combined total of all criteria.
• Texture & consistency: the texture and consistency of the chocolate bar was as expected given the ingredients (i.e. the texture changed depending on the presence of nuts, caramel, malt, nougat etc.).
• Taste: the chocolate bar tasted fresh and the flavour profile matched the description.
• Value for money: the price of the chocolate bar was reasonable given the quality of ingredients and the quantity per serving.
• Variety & range: there was a wide range of chocolate types, flavours and sizes available in the brand range (i.e., dark, white, milk, mint, honeycomb etc) made with a variety of ingredients (i.e. nuts, lollies, fruit etc.).
• Packaging convenience: the chocolate bar packaging made it easy to open and store (i.e. it came with a resealable opening, was individually wrapped, could be refolded etc.).

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

• Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
• When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
  • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

1. Kinder Bueno & KitKat Chunky
2. Turkish Delight
3. Cherry Ripe
4. Twirl
5. KitKat
6. Flake
7. Mars Bar
8. Crunchie
9. Boost
10. Caramilk
11. Snickers

Aussies have crowned both Kinder Bueno and KitKat Chunky as their favourite chocolate bars in the latest ratings, with the brands sharing five stars for texture & consistency, taste, variety & range and overall satisfaction. In addition, Kinder Bueno scored an extra five stars for packaging convenience, while KitKat Chunky earned a five-star review for value for money.

Turkish Delight received five stars for packaging convenience and Twirl earned five stars for variety & range.