Aussies have rated Mission as the top flatbread & wrap brand for the second year in a row, with five-star ratings for taste, texture, variety & range and overall satisfaction.
Our review compares flatbread & wraps on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which flatbread & wrap brand they think is best!
Canstar Blue surveyed 1,577 Australians for their feedback on the flatbread and/or wraps (i.e. tortillas, pita bread, etc.) they’ve purchased from a supermarket and eaten in the last three months.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Mission Foods is easily recognised in supermarket aisles by the red and yellow bell on its logo. Mission offers a wide range of Bakery products like wraps, pita pockets, flatbreads, and pizza bases, as well as Mexican products like tortillas, corn chips, seasonings and salsas. The range also includes traditional Indian flatbreads like Naan and Roti. Mission wraps are probably the brand’s most versatile product and can be used to make fresh wraps for breakfast, lunch and dinner, with the tortillas ideal for tacos.
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s flatbread & wrap ratings:
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