Best-Rated Flatbread & Wraps

See Our Ratings Methodology.


Most Satisfied Customers | Mission

Aussies have rated Mission as the top flatbread & wrap brand for the second year in a row, with five-star ratings for taste, texture, variety & range and overall satisfaction.

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How we rate flatbread & wraps

Our review compares flatbread & wraps on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which flatbread & wrap brand they think is best!

Canstar Blue surveyed 1,577 Australians for their feedback on the flatbread and/or wraps (i.e. tortillas, pita bread, etc.) they’ve purchased from a supermarket and eaten in the last three months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their flatbread & wrap brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a flatbread & wrap brand as an individual score NOT a combined total of all criteria.
  • Taste: the product tasted authentic and was made of quality ingredients.
  • Value for money: cost was reasonable for the quality and quantity of each serve/pack.
  • Texture: the texture of the product was as expected for the variety and choice of flatbread or wrap.
  • Packaging: the packaging was easy to open and store, and had sufficient instructions for recipes.
  • Variety & range: the flatbread & wrap brand offered a variety of products in its range.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Mission
  • Old El Paso
  • ALDI
  • Helga’s
  • Simson’s Pantry
  • Woolworths
  • Coles
  • Mountain Bread

Find more detailed information on our Most Satisfied Customer methodology.


Top Flatbread & Wrap Brand ─ Mission

Mission Wraps Super Soft

Mission Foods is easily recognised in supermarket aisles by the red and yellow bell on its logo. Mission offers a wide range of Bakery products like wraps, pita pockets, flatbreads, and pizza bases, as well as Mexican products like tortillas, corn chips, seasonings and salsas. The range also includes traditional Indian flatbreads like Naan and Roti. Mission wraps are probably the brand’s most versatile product and can be used to make fresh wraps for breakfast, lunch and dinner, with the tortillas ideal for tacos.

  • Mission achieved five-star ratings for overall satisfaction, taste, texture and variety & range and received four-star ratings for value for money and packaging. 

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About our consumer experts


Kate King: Home & Lifestyle Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s flatbread & wrap ratings:

  • 2022: Mission
  • 2021: Mountain Bread

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