Best-Rated Fresh Pizza

See Our Ratings Methodology.


Most Satisfied Customers | Costco

Aussies have rated Costco as the top pick in Canstar Blue’s latest supermarket fresh pizza ratings, with the brand rated five stars for taste, value for money, freshness, packaging and overall satisfaction.

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How we rate supermarket fresh pizza

Our review compares supermarket fresh pizza on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as asking hundreds of your closest mates which supermarket fresh pizza they think is best!

Canstar Blue surveyed 936 Australians for their feedback on the fresh pizza they’ve purchased from a supermarket and eaten in the last six months. Note: This doesn’t include frozen pizza.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their supermarket fresh pizza brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a supermarket fresh pizza brand as an individual score, NOT a combined total of all criteria.
  • Taste: as expected from flavour description.
  • Value for money: quality and quantity of product for price paid.
  • Freshness: freshness of base, sauces, toppings etc.
  • Variety/range: good range of product options.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Costco
  • Coles Kitchen
  • Coles
  • C’est Pret (IGA)

Find more detailed information on our Most Satisfied Customer methodology.

Best fresh pizza brands in Australia

  1. Costco
  2. Coles Kitchen
  3. Coles
  4. C’est Pret (IGA)

1. Costco

Ratings result


Costco scored five stars for taste, value for money, freshness, packaging and overall satisfaction. It scored four stars for variety/range.

Editor’s notes

Costco’s deli offers ‘take-and-bake’ fresh pizzas in seasonal flavours such as Kirkland Signature BBQ Chicken, Kirkland Signature 5 Cheese Pizza and Kirkland Signature Supreme Pizza. These simple pizzas are 14 inches in diameter and sold as a whole pizza only. Costco’s food court sells a ‘ready-to-eat’ pizza selection of cooked pizza in flavours such as Kirkland Signature Cheese, Kirkland Signature Pepperoni and Kirkland Signature BBQ Meat. These food court options can be purchased either as whole 18-inch pizzas or single slices.

2. Coles Kitchen

Ratings result


Coles Kitchen scored four stars in all categories: taste, value for money, freshness, variety/range, packaging and overall satisfaction.

Editor’s notes

Coles Kitchen fresh pizza is a more upmarket offering within the supermarkets’ pizza range, which uses stone-baked pizza bases, fresh ingredients and classic pairings. Some flavours available are Pumpkin and Feta, BBQ Chicken and Bacon, Loaded Supreme and Double Pepperoni. All pizzas can be cooked in an oven or air fryer, and promise to be ready to eat in 12 minutes.

3. Coles

Ratings result


Coles scored five stars for variety/range. It scored four stars for packaging, freshness and value for money and three stars for taste and overall satisfaction.

Editor’s notes

In addition to the Coles Kitchen pizza range, Coles offers another range of pizzas in the deli section under its Coles Finest label While slightly smaller than some other pizzas available, these pizzas come in more adventurous flavours, such as Ham, Mushroom and Olive, along with traditional flavours such as Margherita, with the range claiming to be chef-developed and hand-stretched to allow for a more authentic taste.

4. C’est Pret (IGA)

Ratings result


C’est Pret scored four stars for taste. It scored three stars for value for money, freshness, variety/range, packaging and overall satisfaction.

Editor’s notes

Part of IGA’s ‘Take and Bake’ range, the supermarket’s C’est Pret label includes pizzas in flavours including Bruschetta Bocconcini, Pepperoni Cheese and Grecque. The pizzas are available in six-inch, nine-inch and 12-inch sizes C’est Pret pizzas are only available at IGA stores and not all flavours and sizes are available at every store.

Compare more products featured in our Most Satisfied Customers Awards

About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor Dean Heckscher. He’s our resident expert on all things automotive, health and fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners of Canstar Blue’s fresh pizza ratings:

  • 2023: Coles Kitchen
  • 2022: C’est Pret (IGA)


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