* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. Canstar Blue research finalised in March 2023, published in March 2023.
Our review compares frozen pies on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which frozen pie they think is best!
Respondents rate their satisfaction with their frozen pie brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a frozen pie brand as an individual score NOT a combined total of all criteria.
Taste: the frozen pie tasted fresh, authentic and as expected given the flavour description (i.e. beef, steak and gravy, etc.).
Value for money: the cost was reasonable given the quality and quantity of the frozen pie.
Packaging convenience: the frozen pie packaging made it easy to open or store.
Variety & range: there was a wide range of flavours and types available in the frozen pie brand range.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
With a rich history that dates back to the late 1800s, Herbert Adams’ name is synonymous with bakeries in England, before he took his trade to Australia, with the brand today offering a wide variety of pastries. Its range of pies includes 8-hour slow cooked beef and peppercorn, creamy chicken and leek, slow-cooked wagyu, in addition to vegetarian options and party pies for those looking to entertain. Most pies are available in a pack of two.
Herbert Adams was rated five stars for taste, variety and range as well as overall satisfaction, with four stars for packaging convenience and value for money.
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This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.