Best-Rated Australian Beer Brand

See Our Ratings Methodology.

Most Satisfied Customers | James Boag

Australian consumers have rated James Boag as their top pick in Canstar Blue’s latest Australian beer ratings. James Boag scored five stars for value for money, taste, packaging and overall satisfaction. 

Fact Checked Fact Checked

How we rate Australian beer

Our review compares Australian beer on customer satisfaction, so you can find out what other Aussies think about the compared retailers before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which Australian beer they think is best!

Canstar Blue surveyed 842 Australians for their feedback on the Australian beer(s) they’ve purchased and consumed in the last 12 months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their Australian beer(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Retailer satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with an Aussie beer brand as an individual score NOT a combined total of all criteria..
  • Value for money: quality and quantity of product for price paid.
  • Taste: as expected from flavour description.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.
  • Variety and range: good range of product options.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
  • James Boag
  • Tooheys
  • Victoria Bitter
  • XXXX
  • Great Northern Brewing Co
  • Coopers
  • Carlton Draught
  • Hahn Super Dry

Find more detailed information on our Most Satisfied Customer methodology.

Top Australian Beer Brand – James Boag  

James Boag

James Boag is a Tasmanian-owned brand that has been operating since 1881. The brand has a range of lagers, ales and beers including their Draught, XXX Ale and Wizard Smith’s Ale. 

For more information on consuming alcohol responsibly, refer to the government guidelines.


About our consumer experts

Rachel Bollerman: Content Producer

This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology. She has worked in a variety of public relations, marketing and communications roles, gaining experience in community management, social media marketing, blog writing and other styles of copywriting. When she’s not working, Rachel enjoys doing arts and crafts projects at home and spending time with friends.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past Ratings

Here are the past winners from Canstar Blue’s Australian Beer ratings:

  • 2023: Coopers
  • 2022: Coopers
  • 2021: James Boag

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