Aussies have rated Mum as the top pick in Canstar Blue’s latest women’s deodorant ratings, with five-star reviews for scent, value for money, texture & consistency and overall satisfaction.
Our review compares women’s deodorant on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which women’s deodorant they think is best!
Canstar Blue surveyed 1,322 Australians for their feedback on the deodorant(s) (excluding body spray, perfumes) they’ve purchased and used in the last six months.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Mum has been around since 1888 developing deodorant products for men and women. Mum’s women’s deodorant products include the dry active roll on and spray, the clinical range as well as a number of different scents including jasmine, musk and peach. Mum has continued to develop its deodorant formula since its inception and has altered ingredients to suit different needs for personal hygiene.
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s women’s deodorant ratings:
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