* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. ^ By clicking on a brand or ‘details’ button, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue. Canstar Blue research finalised in October 2023, published in October 2023.
Our review compares women’s deodorant on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which women’s deodorant they think is best!
Respondents rate their satisfaction with their women’s deodorant brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a women’s deodorant brand as an individual score NOT a combined total of all criteria.
Effectiveness: the deodorant performs as described when using the recommended amount and is effective at reducing body odour.
Scent: the deodorant had a pleasant scent that was not overwhelming, or if marked as unscented, had no discernible scent.
Value for money: the price was reasonable given the quality and quantity of the deodorant.
Texture & consistency: the texture and consistency of the deodorant was as expected for its type (i.e. a thin liquid for roll-on, an even mist for spray, etc.) and allowed smooth and even coverage.
Packaging: the packaging was functional and allowed for easy dispensing and storage.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Mum has been around since 1888 developing deodorant products for men and women. Mum’s women’s deodorant products include the dry active roll on and spray, the clinical range as well as a number of different scents including jasmine, musk and peach. Mum has continued to develop its deodorant formula since its inception and has altered ingredients to suit different needs for personal hygiene.
Mum achieved a five star rating for scent, value for money, texture & consistency and overall satisfaction, with four stars for effectiveness and packaging.
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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