Best-Rated Self-Tanning Products


Most Satisfied Customers | Le Tan

Aussies have rated Le Tan as the top pick for Canstar Blue’s latest self-tanning product ratings, receiving five star ratings for overall satisfaction, scent, effectiveness, texture & consistency and value for money. 

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How we rate self-tanning products

Our review compares self-tanning products on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which self-tanning product they think is best!

Canstar Blue surveyed 766 Australians for their feedback on self-tanning product(s) they have purchased and used in the last 12 months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their self-tanning product brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a self-tanning product/brand as an individual score NOT a combined total of all criteria.
  • Scent: the self-tanning product had a pleasant scent that was not overwhelming and made my skin smell nice, or had no distinctive scent if marked unscented.
  • Effectiveness: the self-tanning product is absorbed easily and could mimic an even tan or bronze without leaving the skin streaky or patchy.
  • Texture & consistency:the self-tanning product had an expected texture and consistency for the product type (i.e. cream was thick, foam was lightweight, etc.).
  • Value for money: the price was reasonable given the quality and quantity of the self-tanning product.
  • Packaging: the packaging was functional and allowed for easy dispensing and storage.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Le Tan
  • Bali Body
  • Bondi Sands
  • Dove
  • Nivea
  • Eco Tan

Find more detailed information on our Most Satisfied Customer methodology.

Top Self-tanning Product Brand – Le Tan

Le Tan Self-tanning

Le Tan is an Australian made and owned personal product brand that offers a range of products, including sun care products and self-tanning products. Its self-tanning range includes facial tanners, mouses, creams and tanning sprays to suit customers’ tanning needs. Its self-tanning products come in a number of lines including the Gold Fast Express range that comes in a number of coloured bases including green and violet to suit different skin tones. You can also find the Classic tanning range which includes the ultra and instant wash off tanning sprays and foams.        

  • Le Tan received five star ratings for overall satisfaction, scent, effectiveness, texture & consistency and value for money as well as a four star rating for packaging.  

About our consumer experts


Kate King: Home & Lifestyle Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the previous winners of Canstar Blue’s self-tanning products review:

  • 2022: Bondi Sands
  • 2021: Le Tan
  • 2020: Bondi Sands
  • 2019: Bondi Sands
  • 2018: Bondi Sands

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