Best-Rated Dog Food Brand

See Our Ratings Methodology.

Most Satisfied Customers | Prime 100

Prime 100 has won Canstar’s 2026 Most Satisfied Customers Award for dog food, with Aussies rating it the highest across the categories that drive customer satisfaction.

Prime 100

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How we rate dog food brands

Our review compares dog food brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which dog food brand they think is best!



Canstar Blue surveyed 1,398 Australians for their feedback on the dog food brand(s) they’ve purchased recently.
  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.



Respondents rate their satisfaction with their dog food brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Value for money: How satisfied are you with the value for money offered, considering the quality and quantity of food for the price paid?
  • Product range: How satisfied are you with the range of product options available (e.g. flavours, sizes etc.)?
  • Packaging: How satisfied are you with the packaging, including how easy it is to open, store, and the information provided on the label?
  • Pet enjoyment: How satisfied are you with how much your pet enjoys this food (e.g. eats all or most of it, seems to like it, etc.)?
  • Availability:How satisfied are you with how easy the product is to find and purchase at your preferred store or online?
  • Ingredients: How satisfied are you with the overall quality of the ingredients, including their nutritional value and the absence of unnecessary additives?



The winner is the brand Aussies rate highest for the things that matter most to customers, based on overall satisfaction. To see how we crunch the numbers, check out our methodology page.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Prime 100
  • Advance
  • Hill’s Science Diet
  • Nature’s Gift
  • Black Hawk
  • Royal Canin
  • My Dog
  • Optimum
  • Supercoat
  • Pedigree
  • Julius (ALDI)
  • Purina One
  • Coles
  • Lucky Dog

Find more detailed information on our Most Satisfied Customer methodology.


Top Dog Food Brand – Prime 100

Prime 100

Prime100 is an Australian pet food brand launched in 2014 and based in Melbourne. Its dog food range features single protein diets for dogs with dietary sensitivities, sold as chilled rolls, air-dried food and kibble made with whole meats and oils.

 

About our consumer experts


Jasmine Tait: Consumer Writer


This article was written by Canstar’s Consumer Writer, Jasmine Tait. Jasmine is a Consumer Writer within Canstar’s editorial team. Jasmine graduated from the Queensland University of Technology with a Bachelor of Fine Arts, majoring in Creative Writing with a minor in Communications. Jasmine has previously edited for a variety of publications including ScratchThat magazine and Seaglass Literary.

When Jasmine isn’t working, you can usually find her reading or spending time with her friends and family.

Meet the Editorial Team

 

Grace Kinross: Consumer Research Specialist

Grace Kinross Graduate Consumer Research Specialist

Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.

 

Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s dog food review:

  • 2025: My Dog
  • 2024: Black Hawk
  • 2023: Optimum
  • 2022: Black Hawk
  • 2021: Black Hawk & Coles
  • 2020: Advance
  • 2019: Julius (Aldi)

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