Best-Rated Chewing Gum

See Our Ratings Methodology.


Most Satisfied Customers | Juicy Fruit

Aussies have rated Juicy Fruit as the top brand in Canstar Blue’s latest chewing gum ratings, with the brand rated five stars for value for money, taste & flavour, texture & consistency and overall satisfaction.

Juicy Fruit

Fact Checked Fact Checked

How we rate chewing gum

Our review compares chewing gum on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which chewing gum they think is best!

Canstar Blue surveyed 891 Australians for their feedback on the chewing gum(s) they’ve purchased and used in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their chewing gum brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a chewing gum brand as an individual score NOT a combined total of all criteria.
  • Value for money: the cost is reasonable for the quality and quantity of the chewing gum.
  • Effectiveness: the chewing gum was effective in refreshing the mouth and breath, and worked as intended.
  • Taste & flavour: the chewing gum tasted authentic and as expected given the flavour description (i.e. mint, etc.).
  • Texture & consistency: the texture and consistency of the chewing gum was as expected given the flavour and type.
  • Variety & range: there was a wide variety of packet sizes and flavours available in the chewing gum brand range.
  • Packaging convenience: the chewing gum packaging was easy to open and store.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  1. Juicy Fruit
  2. Wrigley’s Extra
  3. 5 Gum
  4. Eclipse

Find more detailed information on our Most Satisfied Customer methodology.


Top Chewing Gum Brand – Juicy Fruit

Juicy Fruit Gum

Part of the Wrigley’s brand – which has been operating for over 100 years – Juicy Fruit has stuck to its guns, with the brand offering its Original flavour as its only entrant to the chewing gum market. Available as multipacks – which contain five packs of 10 pieces of gum – Juicy Fruit is readily available to purchase at major supermarkets and stores, allowing you to get fresh breath on the go.

  • Juicy Fruit was rated five stars for value for money, taste & flavour, texture & consistency and overall satisfaction, with four stars for packaging convenience and effectiveness, along with three stars for variety & range.

Is it good to chew gum every day?

It all depends on which gum you chew! If you’re looking to keep your mouth fresh and your teeth white, then you need to avoid two things: gum with sugar and gum with acids. Chewing gum that contains sugar puts you at risk of tooth decay and chewing gum that contains acids (which are usually used for flavouring) can cause erosion of the soft enamel on your teeth.

If you’re going to chew gum every day, opt for sugar-free gum. It encourages saliva production in your mouth, which helps to neutralise acids in plaque, and prevents bacteria growth and tooth decay.

Is it bad to swallow chewing gum?

Chewing gum is designed to be chewed not swallowed. However, contrary to what our parents had us believe, swallowed gum doesn’t sit in your stomach for ‘seven years’ before it gets digested. The human body can safely pass gum within a few days, so don’t stress if you accidentally swallow some gum. While our bodies are unable to break down or extract nutrients from gum (because it’s not food), it still travels through our digestive tract just like any other edible substance, such as fibre.

Compare Breath Mints

About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past Ratings

Here are the past winners from Canstar Blue’s chewing gum ratings:

  • 2022: Eclipse

Latest Groceries Articles

Your guide to Easter long weekend trading hours

Your guide to 2023 Easter long weekend trading hours

Many ‘egg-cited’ Aussie families will be out and about for Easter this year, with many taking advantage of the long weekend. So, if you need to stock up on supplies for the holidays – and …

– Read more
Woolworths to ditch ALL reusable plastic bags for good

Woolworths to ditch ALL reusable plastic bags nationwide

Woolworths will stop selling its 15-cent reusable plastic shopping bags nationwide over the next year. It’s the first supermarket to pledge to remove all plastic shopping bags for good.

The reusable plastic shopping bags will be …

– Read more
How a simple supermarket switch could save you up to $2,468 a year

How a simple supermarket switch could save you up to $2,468 a year

The average Australian family could save up to $2,468 a year on groceries by shopping at ALDI, according to the budget supermarket’s 2022 Price Report.

The latest findings reveal a price gap of 15.6% between ALDI’s …

– Read more
How to use Woolworths' Scan&Go

How to use Woolworths’ Scan&Go to save time when shopping

Did you know there’s a much faster way to shop and get through checkout queues at Woolworths? 
The Woolies app has a little-known DIY feature − Scan&Go − that allows shoppers to scan grocery barcodes on …

– Read more

How to save up to 22c a litre on your fuel at Coles Express

You can now save up to 22c per litre on fuel at Coles Express service stations, thanks to a new deal that should help ease the pain of filling up at the bowser. Shoppers can …

– Read more