Best-Rated Chewing Gum

See our Ratings Methodology.

Most Satisfied Customers | Eclipse

Aussies have rated Eclipse best in Canstar Blue’s chewing gum review, scoring the brand five stars for effectiveness, range variety, packaging design, and overall satisfaction.


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Eclipse chomps on competition as best-rated chewing gum

It’s the snacker’s best friend, delivering fresh breath within seconds of cracking the wrapper or popping the lid, so it comes as no surprise that 65% of people we surveyed need to have their handy chewing gum close by their side. More than that, over a third (36%) like to chew it every day, and about the same number (38%) partake weekly. Whichever camp you’re in, having the right type of chewing gum is essential for your dental health and fresh breath.

How we rate chewing gum

Chewy is more than an after-meal breath freshener. It seems folks have all sorts of ways they like to use their chewing gum. While only 8% of people chew gum after a meal, an alarming 13% don’t mind swallowing it down the hatch (not recommended!). Meanwhile, 11% of people we surveyed are happy to skip the toothbrush and go straight for the gum. Nearly half of the respondents in our survey (44%) get crafty and chew gum to avoid popping ears on the plane, while a third (32%) rely on it to suppress their appetite.

Canstar Blue surveyed 948 Australians for their feedback on the chewing gums they’ve purchased and consumed in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their chewing gum brand from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:

  • Overall satisfaction: measures consumer satisfaction with a chewing gum brand as an individual score NOT a combined total of all criteria.
  • Taste & flavour: the product was true to the flavour description on the packaging and had an authentic taste.
  • Effectiveness: the product was effective at helping with bad breath/worked as intended.
  • Consistency: the product had the expected texture and consistency (i.e. soft, chewy, etc.).
  • Range variety: good range of flavours and options available.
  • Packaging design: the product packaging was aesthetically pleasing, easy to open, and provided sufficient information.
  • Value for money: good quantity, quality, and effectiveness of the product for the cost.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  1. Eclipse
  2. P.K
  3. Wrigley’s Extra
  4. Juicy Fruit
  5. 5 Gum

Eclipse eclipsed the competition to earn five-star reviews for effectiveness, range variety, packaging design and overall satisfaction. A special mention goes out to Juicy Fruit for being the only brand to score five stars for taste and flavour, and value for money. Notably, P.K also brought in five-star reviews for consistency, packaging design and effectiveness, alongside Wrigley’s Extra which also got five stars for range variety.

Find more detailed information on our ratings methodology.

Top Chewing Gum Brand – Eclipse

Eclipse gym

Eclipse promises to deliver to chewers ‘powerful fresh breath’ with its range of gums and breath mints. Standing out from the crowd in its iconic tin, Eclipse has made a name for itself in the fresh breath market. The brand’s chewing gum comes in classic flavours like spearmint and peppermint, with sugar-free options also available. A four-pack of Eclipse chewing gum costs about $4.

  • Eclipse scored five stars for effectiveness, range variety, packaging design and overall satisfaction. It landed on four stars for taste and flavour, consistency, and value for money.

Is it good to chew gum every day?

It all depends on which gum you chew! If you’re looking to keep your mouth fresh and your teeth white, then you need to avoid two things: gum with sugar and gum with acids. Chewing gum that contains sugar puts you at risk of tooth decay and chewing gum that contains acids (which are usually used for flavouring) can cause erosion of the soft enamel on your teeth.

If you’re going to chew gum every day, opt for sugar-free gum. It encourages saliva production in your mouth, which helps to neutralise acids in plaque, and prevents bacteria growth and tooth decay.

Is it bad to swallow chewing gum?

Chewing gum is designed to be chewed not swallowed. However, contrary to what our parents had us believe, swallowed gum doesn’t sit in your stomach for ‘seven years’ before it gets digested. The human body can safely pass gum within a few days, so don’t stress if you accidentally swallow some gum. While our bodies are unable to break down or extract nutrients from gum (because it’s not food), it still travels through our digestive tract just like any other edible substance, such as fibre.

About the author of this page

Luciana Lawe Davies - Canstar Blue This report was written by Canstar Blue’s Content Producer Luciana Lawe Davies. She writes about streaming, appliances, and consumer products and services. Luciana enjoys bringing readers the best in what’s on TV and at the shops, including the best deals and latest reviews.

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