Our review compares chewing gum on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which chewing gum they think is best!
Canstar Blue surveyed 891 Australians for their feedback on the chewing gum(s) they’ve purchased and used in the last six months.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Part of the Wrigley’s brand – which has been operating for over 100 years – Juicy Fruit has stuck to its guns, with the brand offering its Original flavour as its only entrant to the chewing gum market. Available as multipacks – which contain five packs of 10 pieces of gum – Juicy Fruit is readily available to purchase at major supermarkets and stores, allowing you to get fresh breath on the go.
It all depends on which gum you chew! If you’re looking to keep your mouth fresh and your teeth white, then you need to avoid two things: gum with sugar and gum with acids. Chewing gum that contains sugar puts you at risk of tooth decay and chewing gum that contains acids (which are usually used for flavouring) can cause erosion of the soft enamel on your teeth.
If you’re going to chew gum every day, opt for sugar-free gum. It encourages saliva production in your mouth, which helps to neutralise acids in plaque, and prevents bacteria growth and tooth decay.
Chewing gum is designed to be chewed not swallowed. However, contrary to what our parents had us believe, swallowed gum doesn’t sit in your stomach for ‘seven years’ before it gets digested. The human body can safely pass gum within a few days, so don’t stress if you accidentally swallow some gum. While our bodies are unable to break down or extract nutrients from gum (because it’s not food), it still travels through our digestive tract just like any other edible substance, such as fibre.
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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