Canstar Blue’s breakfast oats review has seen Uncle Tobys, Woolworths and Coles compared on their taste, consistency, range/variety, value for money, packaging design and overall satisfaction.
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* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. Canstar Blue research finalised in February 2020, published in March 2020.
Uncle Tobys was rated best in Canstar Blue’s first breakfast oats consumer ratings review, scoring five stars for taste, consistency, range/variety, packaging design and customer satisfaction.
Uncle Tobys rated as cereal-sly the best breakfast oats
Is your diet ‘oat’ of control? Why not add oatmeal to your morning routine? It’s said to be gluten-free and packed with all the good stuff (i.e. vitamins, minerals, fibre and antioxidants) to make a healthy breakfast. Whether you like it hot with milk, or with a dash of yoghurt, there are plenty of breakfast oatmeal options available on the market which means finding oats that float your boat shouldn’t be too hard.
For our inaugural breakfast oats ratings review, we’ve asked more than 300 Aussies to compare and rate popular brands on their taste, consistency, range/variety, value for money, packaging design and overall satisfaction. Basically, we wanted to find out which breakfast oats are dishing up the happiest mornings, so you know which are worth trying. In our inaugural review, we can report that Uncle Tobys has proved the best-rated overall, leading the way from supermarket chains Coles and Woolworths across a range of important factors.
Best Breakfast Oats
Here are the best breakfast oat brands in Australia, as rated by consumers in Canstar Blue’s latest review:
Uncle Tobys’ breakfast oats took out the victory for overall customer satisfaction. The Aussie brand also scored five stars in the categories of taste, consistency, range/variety and packaging design, but fell a little short in value for money where it received four stars.
Woolworths and Coles received good results in the ‘bang for your buck’ value category. Woolworths collected a four-star rating in the taste, consistency and overall satisfaction stakes, but lagged behind in range/variety and packaging design. Coles finished with a four-star rating for consistency, packing design and range/variety but only got three stars for taste and overall customer satisfaction.
Breakfast Oatmeal Brands
Uncle Tobys has been making breakfast cereals since 1861. The iconic brand’s oatmeal product range is made with whole grains with no artificial flavours or colours. Owned by global food giant Nestlé, Uncle Tobys serves up the widest range of breakfast oats around, including:
Quick Sachets Apple & Cinnamon
Quick Sachets Berry Variety Pack
Quick Sachets Brown Sugar & Cinnamon
Quick Sachets Classics Variety Pack
Quick Sachets Creamy Vanilla
Quick Sachets Fruit Variety Pack
Quick Sachets Golden Syrup
Quick Sachets Multigrain Variety Pack
Quick Sachets Original
A box of Uncle Tobys oats can costs about $4.80 or more at the checkout.
Uncle Tobys was rated five stars for taste, consistency, range/variety, packaging design and overall satisfaction, but only received a moderate four stars in the value for money category.
The Woolworths Essentials selection of rolled & quick oats is said to be a blend of 100% whole grains, supposedly containing copious amounts of fibre per 100g (for a generic brand). A pack of wholesome goodness from the range could cost you as little as $2.50 from Woolworths stores.
Woolworths’ home brand oats scored five stars for value for money and four stars when it comes to taste, consistency and overall customer satisfaction. The supermarket brand received three stars for its packaging design and range/variety.
Coles’ private label range offers both rolled and quick oats made with locally-sourced grains. A pack of Coles oats can cost as little as $2.50 at the checkout.
Coles’ generic brand received five stars in the value for money category and four stars for consistency, packaging design and range/variety. It got only three stars for taste and overall customer satisfaction.
Which breakfast oats should I buy?
Let’s cover the basics first. Oats come in different forms – steel cut, steamed, instant, rolled and whole. All types are seen as rich in soluble fibres, vitamins and minerals. That’s why oatmeal is considered a healthy breakfast option, compared to other cereals which can be high in added sugars and additives.
Oat-timately your choice of breakfast oats should come down to personal preference. The nutritional value of each type of oat varies only slightly based on cook time and what liquid you add to your bowl of oatmeal. As a rule of thumb, plain or ‘original’ oats are healthier than their flavoured counterparts.
Of course, you also want to make sure you’re getting the best bang for your buck for your breakfast cereal. You can do that by looking at the unit pricing of each item. It’s a labelling system that compares the selling price of a product against a standard unit of measurement (i.e. per litre, kilogram etc.). This allows consumers to compare product prices more accurately, regardless of packaging size or brand.
About the author of this page
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Canstar Blue surveyed 3,083 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten breakfast oats in the last month– in this case, 303 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.