Canstar Blue’s 2021 chocolate blocks review has seen Choceur (ALDI), Lindt Excellence, Cadbury, Darrell Lea, Nestlé and Coles compared on taste, range variety, packaging design, value for money and overall satisfaction.
An apple a day might keep the doctor away, but munching a few squares from a chocolate block can also cure a 3pm slump and help you take a ‘Time Out’ from a ‘Rocky Road’ of a day. But which slab of cocoa goodness would be best at ‘Boost-ing’ our spirits?
To find out, we asked more than 1,000 Aussie consumers to weigh in on the debate by answering a few questions on the chocolate block(s) they have bought and eaten within the last three months. Respondents rated brands on taste, range variety, packaging design, value for money and overall satisfaction. Those that received at least 30 responses are featured in our ratings.
In our first-ever chocolate blocks review, ALDI’s Choceur range turned out to be the real special buy, rating best for overall satisfaction. It also achieved five-star reviews in four out of five research categories!
Here are the best brands of chocolate blocks in Australia, as rated by consumers in Canstar Blue’s 2021 review:
German supermarket ALDI has attracted a cult following for its affordable alternatives, with its Choceur line being no exception. The private label was rated best for overall satisfaction – the only brand featured to receive a five-star review for the category. Other popular favourites, including Lindt Excellence, Cadbury, and Darrell Lea got four stars overall, while Nestlé and Coles settled on three stars for overall satisfaction.
It’s worth mentioning that Cadbury and Nestlé were the only two brands able to beat this year’s champion, at least in terms of range variety, each scoring full marks. Nestlé also bagged five stars for packaging design, while Lindt Excellence and Darrell Lea achieved the same for taste.
Discount supermarket ALDI has a chunky range of chocolate treats to choose from, with flavours such as Milk & White Chocolate, Salted Pretzel, Coffee & Cream, Fruit & Nut, Dark Almond and Caramel-Filled Milk Chocolate. The Choceur line also offers a mini chocolate block range in Hazelnut, White Chocolate, and Marzipan and White Crisp. Prices for ALDI Choceur chocolate start from a wallet-friendly $2.99.
Aside from chocolate boxes, Lindt Excellence also dips into the chocolate blocks space with a variety of flavours such as Sea Salt Caramel, Cranberry Almond & Hazelnut, Dark Hazelnut and Chocolate Raspberry Intense. The range additionally covers milk chocolate and dark chocolate blocks with 60%, 70%, 85%, 90% or 95% cocoa. A block of Lindt Excellence can cost you $5 at checkout.
If there’s a brand that’s synonymous with treating yourself, it’s Cadbury. You can find a large mixed bag of old-school favourites as well as new goodies like Caramilk, Dairy Milk Neapolitan, Dairy Milk Caramello, Dairy Milk Fruit and Nut, Marvellous Creations, Dream White and Old Gold Roast Almond. Prices for Cadbury chocolate blocks typically hover around $5 at most supermarkets.
Darrell Lea offers an explosion of flavours with its chocolate block range, inspired by flavours like Rocky Road, Ice Cream Sundae, Fairy Bread and PB&J (peanut butter & jelly). Its famous Raspberry Liquorice and Dark Liquorice even got turned into slabs of cocoa goodness. Some options available include Caramel Craving, Halftime Orange, Fairy Block, Peppermint Party Time and Raspberry Liquorice. Darrell Lea chocolate blocks will usually cost $5 at the checkout.
Nestlé’s chocolate block range is a collection of the brand’s own ‘greatest hits’, featuring fan favourites like Smarties, Milky Bar, Kit Kat, Aero, Rolo, Crunch and Golden Rough. These can set you back $5 in most supermarkets.
Major supermarket chain Coles offers several types of Belgian chocolate, including dark, milk and white chocolate. If you prefer a more intense taste, you can also find blocks with 70% or 85% cocoa. These usually cost just $2.30, or $2.50 for Coles’ premium dark chocolate with either 70% or 85% cocoa.
Our survey found that the majority of consumers (56%) prefer to keep it simple with a humble block of milk chocolate, while a third (34%) said dark chocolate was their jam. Meanwhile, just 9% of people ranked white chocolate as their favourite.
Our research also revealed that chocolate is a go-to snack for nearly a third of Aussies (28%), while 23% buy chocolate as a gift for friends and family, with a third (33%) picking up a block during their regular grocery shop. While majority of consumers have stuffed their trolleys with a variety of different brands (59%), there are a committed few who stick to the same brand (32%) or opt for whichever is the cheapest or on special (17%).
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Picture credit: Beats1/ Shutterstock.com.
Our chocolate block review saw ALDI’s Choceur rated best in the majority of categories:
Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and consumed chocolate blocks within the last three months – in this case, 1,090 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfactory rating of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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