* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. ^ By clicking on a brand or ‘details’ button, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue. Canstar Blue research finalised in February 2023, published in February 2023.
Aussie shoppers have rated Cadbury as their favourite go-to chocolate block for a SECOND year in a row. The brand achieved five-star reviews for taste, variety & range, texture & consistency, packaging convenience and overall satisfaction.
An apple a day might keep the doctor away, but munching a few squares from a chocolate block can also cure a 3pm slump and help you take a ‘Time Out’ from a ‘Rocky Road’ of a day. But which slab of cocoa goodness would be best at ‘Boost-ing’ our spirits? To find out, we compared the top chocolate brands on the block.
Respondents rate their satisfaction with their chocolate block brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a chocolate block brand as an individual score NOT a combined total of all criteria.
Taste: the chocolate block tasted fresh and the flavour profile matched the description.
Value for money: the price of the chocolate block was reasonable given the quality of ingredients and the quantity per serving.
Variety & range: there was a wide range of chocolate types, flavours and sizes available in the brand range (i.e., dark, white, milk, mint, honeycomb etc.) made with a variety of ingredients (i.e. nuts, lollies, fruit etc.).
Texture & consistency: the texture and consistency of the chocolate block was as expected given the ingredients (i.e. the texture changed depending on the presence of nuts, caramel, malt, nougat etc.).
Packaging convenience: the chocolate block packaging made it easy to open and store (i.e. it came with a resealable opening, was individually wrapped, could be refolded etc.).
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Cadbury blocked out a win with five stars for taste, variety & range, texture & consistency, packaging convenience and overall satisfaction. Aussie favourite Darrell Lea brought in five stars for texture & consistency and packaging convenience, Choceur (ALDI) rated well for value for money and Lindt Excellence rated five stars for texture & consistency.
If there’s a brand that’s synonymous with treating yourself, it’s Cadbury. You can find a large mixed bag of old-school favourites as well as new goodies like Caramilk, Dairy Milk Neapolitan, Dairy Milk Caramello, Dairy Milk Fruit and Nut, Marvellous Creations, Dream White and Old Gold Roast Almond. Prices for Cadbury chocolate blocks typically hover around $5.50 at most supermarkets.
Cadbury squared up a win with five stars for taste, variety & range, texture & consistency, packaging convenience and overall satisfaction. It took a dip with three stars for value for money.
Aussies’ favourite chocolate type revealed
Our survey found that the majority of consumers (36%) prefer to keep it simple with a humble block of milk chocolate, while a third (13%) said dark chocolate was their jam. Meanwhile, just 5% of people ranked white chocolate as their favourite.
Our research also revealed that chocolate is a go-to snack for a third of Aussies (30%), while 29% buy chocolate as a gift for friends and family, with about a third (34%) picking up a block during their regular grocery shop. While majority of consumers have stuffed their trolleys with a variety of different brands (51%), there are a committed few who stick to the same brand (27%) or opt for whichever is the cheapest or on special (54%).
This report was written by Canstar Blue’s Content Producer Luciana Lawe Davies. She writes about streaming, appliances and consumer products and services. Luciana enjoys bringing readers the best in what’s on TV and at the shops, including the best deals and latest reviews.
Buying groceries is one of our biggest living expenses after housing costs, so it makes ‘cents’ Aussies look to reduce their grocery bills whenever possible. For that, it’s important to know exactly what we’re spending …
Update 14/5/2020: Woolworths is currently allowing customers to claim their 10% discount on any day of the month, not just during the designated savings weekend. This makes the offer more accessible to all customers, but …