Canstar Blue surveyed 1,207 Australians for their feedback on the chocolate block brand(s) they’ve purchased and consumed in the last three months.

• The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their chocolate block brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:

• Overall satisfaction: measures consumer satisfaction with a chocolate block brand as an individual score NOT a combined total of all criteria.
• Taste: the chocolate block tasted fresh and the flavour profile matched the description.
• Value for money: the price of the chocolate block was reasonable given the quality of ingredients and the quantity per serving.
• Variety & range: there was a wide range of chocolate types, flavours and sizes available in the brand range (i.e., dark, white, milk, mint, honeycomb etc.) made with a variety of ingredients (i.e. nuts, lollies, fruit etc.).
• Texture & consistency: the texture and consistency of the chocolate block was as expected given the ingredients (i.e. the texture changed depending on the presence of nuts, caramel, malt, nougat etc.).
• Packaging convenience: the chocolate block packaging made it easy to open and store (i.e. it came with a resealable opening, was individually wrapped, could be refolded etc.).

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

• Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
• When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
  • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

1. Cadbury
2. Darrell Lea
3. Choceur (ALDI)
4. Whittakers
5. Lindt Excellence
6. Coles
7. Nestle

Cadbury blocked out a win with five stars for taste, variety & range, texture & consistency, packaging convenience and overall satisfaction. Aussie favourite Darrell Lea brought in five stars for texture & consistency and packaging convenience, Choceur (ALDI) rated well for value for money and Lindt Excellence rated five stars for texture & consistency.