Best-Rated Supermarket Hot Cross Bun

See Our Ratings Methodology.

Most Satisfied Customers | Costco

Costco has won Canstar’s 2026 Most Satisfied Customers Award for hot cross buns, with Aussies rating it the highest across the categories that drive customer satisfaction.

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How we rate hot cross bun brands

Our review compares hot cross bun brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which hot cross bun brand they think is best!



Canstar Blue surveyed 2,209 Australians for their feedback on the supermarket hot cross bun brand(s) they’ve purchased and eaten in the last three months.
  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.



Respondents rate their satisfaction with their hot cross bun brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Value for money: How satisfied are you with the quality and quantity of the hot cross buns for the price paid?
  • Taste: How satisfied are you with the overall flavour of the biscuit?
  • Variety and range: How satisfied are you with the selection of flavours available?
  • Freshness: How satisfied are you with the freshness of the hot cross buns at purchase?
  • Texture: How satisfied are you with the overall texture of the hot cross bun?
  • Packaging: How satisfied are you with the packaging’s effectiveness and freshness preservation?



The winner is the brand Aussies rate highest for the things that matter most to customers, based on overall satisfaction. To see how we crunch the numbers, check out our methodology page.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Costco
  • Aldi
  • IGA
  • Woolworths
  • Coles

Find more detailed information on our Most Satisfied Customer methodology.


Top Hot Cross Bun Brand – Costco

Costco is a bulk-buy grocery store that has 15 locations across Australia. The store’s hot cross buns contain sultanas and come in a 24-pack.

About our consumer experts


Rachel Bollerman: Consumer Content Writer

This article was written by Canstar Blue Consumer Content Writer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health. Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.

When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.

 

Meet the Editorial Team

 

Grace Kinross: Graduate Consumer Research Specialist

Grace Kinross Graduate Consumer Research Specialist

Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.

 

Meet the Research Team

Past Ratings

Here are the past winners from Canstar Blue’s hot cross buns ratings:

  • 2025: Aldi
  • 2024: Coles and Woolworths
  • 2023: Coles
  • 2022: Aldi
  • 2021: Coles
  • 2020: Coles
  • 2019: Costco

 

 

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