Aussies have rated Coles as the top brand in Canstar Blue’s latest hot cross buns ratings, with the brand rated five stars for taste, variety & range, freshness, texture, packaging convenience and overall satisfaction.
Our review compares hot cross buns on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which hot cross buns they think is best!
Canstar Blue surveyed 1,724 Australians for their feedback on the supermarket branded hot cross buns they’ve purchased and consumed in the last three months.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Stocking plenty of Easter goodies, Coles has a range of hot cross buns available, including fruit free, traditional fruit, chocolate, gluten-free, jalapeno & cheese, apple & cinnamon, raspberry & white chocolate, salted caramel and mini fruit buns available across Coles stores during the Easter months. Most are available in packs of six, with some special flavours are available in packs of three or four, meaning there’s not as many to share (if you were going to share in the first place!).
We like big (hot cross) buns and we cannot lie, but which flavour is Australia’s favourite? Here’s what our survey respondents picked:
While there are plenty of new and exciting flavours that supermarkets are trying out, it seems nothing can beat the classic. Here are some other fun facts we found out.
It’s the annual debate among shoppers when some say it’s too early for supermarkets to start selling hot cross buns in December and January (months before Easter, even from Boxing Day!) and others hit the stores as soon as they’re available. Our survey found:
This controversy also appears to divide the generations. Two in five respondents (43%) aged 60-69 believe that supermarkets sell hot cross buns too early in the year, while only 18% of younger Aussies (aged 18 to 29) agree with that sentiment. However, 39% of young respondents aged under 30 said supermarkets should make hot cross buns available all year round.
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s hot cross buns ratings:
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