Best-Rated Supermarket Hot Cross Buns

See Our Ratings Methodology.


Most Satisfied Customers | Coles and Woolworths

Aussies have rated Coles and Woolworths as joint top picks in Canstar Blue’s latest supermarket hot cross buns ratings. Coles scored five stars for taste, freshness, texture, variety and range, packaging and overall satisfaction. Woolworths was rated five stars for taste, freshness, texture, variety and range, packaging and overall satisfaction.

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How we rate supermarket hot cross buns

Our review compares supermarket hot cross buns on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which supermarket hot cross buns they think are best!

Canstar Blue surveyed 1,908 Australians for their feedback on the supermarket branded hot cross buns they’ve purchased and consumed in the last three months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their supermarket hot cross bun brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with supermarket hot cross buns as an individual score, NOT a combined total of all criteria.
  • Taste: as expected from flavour description.
  • Freshness: appears freshly baked, looks appealing, not stale/doughy.
  • Texture: as expected for product.
  • Value for money: quality and quantity of product for price paid.
  • Variety and range: good range of product options.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
  • Coles and Woolworths
  • Aldi
  • Foodland
  • Costco
  • IGA

Find more detailed information on our Most Satisfied Customer methodology.

Top Supermarket Hot Cross Buns Brand – Coles

Coles hot cross buns


Coles offers an extensive range of hot cross bun flavours, with traditional fruit, traditional mini fruit, chocolate, apple and cinnamon, vegemite and cheese, fruit-free and gluten-free options available. The supermarket also offers Coles Finest Luxurious Fruit Hot Cross Buns, containing vine fruits, apricots, cranberries and candied orange peel.

Top Supermarket Hot Cross Buns Brand – Woolworths

Woolworths hot cross buns

The Woolworths hot cross bun range features a wide selection of flavours: traditional, Biscoff, apple and cinnamon, Cadbury chocolate, extra soft fruitless, indulgent brioche, mini extra soft, Cadbury Caramilk, richly fruited and fairy bread. Woolworths also offers gluten-free hot cross buns in several flavours.

About our consumer experts

Kate Lockyer: Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She has completed a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past Ratings

Here are the past winners from Canstar Blue’s hot cross buns ratings:

  • 2023: Coles
  • 2022: ALDI
  • 2021: Coles
  • 2020: Coles
  • 2019: Costco



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