White Bread Reviews

Canstar Blue’s white bread review has seen Buttercup, Tip Top, Helga’s Continental Bakehouse, Wonder White, Woolworths and Coles rated on taste, freshness, texture, range variety, value for money and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | Buttercup

Buttercup has been rated best in Canstar Blue’s latest white bread review, scoring a neat five stars across most categories, including taste, freshness, texture, value for money and overall satisfaction.

Buttercup proves the butter half in white bread ratings

Aussies don’t loaf around with their bread. Our latest survey revealed that 23% of shoppers buy multiple loaves on their weekly grocery shop. While wholemeal or multigrain are typically considered as healthier options, it’s hard to pass up a nice slice of white bread. It can be used for so many meals, whether it’s a simple morning toast with smashed avocado, or a delicious bread and butter pudding. So, out of all the options out there, which white bread do Aussies rate the bread to their butter?

To find out, Canstar Blue surveyed more than 1,022 shoppers for their feedback on the white bread they recently bought and ate on important factors like taste, freshness, texture and so on. Brands were given a score for each category and then rated for overall satisfaction.

This year’s review saw six brands featured, with Buttercup finishing as the best rated brand for white bread. It achieved the only five-star rating given for overall satisfaction, and similarly earned full marks when it came to taste, freshness, texture and value for money. It received four stars for variety.

Best White Bread

best white bread

Here are the best white bread brands in Australia, as rated by consumers in Canstar Blue’s latest review:

  1. Buttercup
  2. Tip Top
  3. Helga’s Continental Bakehouse
  4. Wonder White
  5. Woolworths
  6. Coles

Buttercup toppled last year’s winner Tip Top in the ratings to claim the number one spot. Tip Top, along with Helga’s Continental Bakehouse and Wonder White, got four stars overall. Meanwhile, Woolworths and Coles ended on three. It’s also worth mentioning that, despite not receiving the best-rated title, Tip Top and Helga’s Continental Bakehouse still managed to take the lead when it came to variety.

White Bread


buttercup best white bread review

Buttercup is an offshoot of Goodman Fielder, a leading regional food company across Australia, New Zealand and Asia Pacific. The brand is marketed as one of Australia’s most trusted bakers, offering traditional loaves, rolls, fruit breads, muffins, crumpets and pikelets. Buttercup’s bread and butter products are:

  • Mighty Soft White
  • Mighty Soft Wholemeal
  • Country Split White
  • Country Split Wholemeal

A Buttercup loaf of white bread costs about $3 for 450g from any supermarket.

  • Buttercup was rated the butter half of the bunch in this year’s ratings, scoring five stars for its taste, freshness, texture, value for money and overall satisfaction. The brand got four stars for variety.

Tip Top

tip top best white bread review

Tip Top is an iconic Australian food brand which apparently bakes more than one million products a day to distribute to supermarkets and food stores around the country. The brand has a wide range of breads and baked products on the market, including:

  • Tip Top English Muffins
  • Tip Top Buns & Rolls
  • Tip Top Texas Toast
  • Tip Top Burger Thins
  • Tip Top Sandwich Thins
  • Tip Top The One
  • Tip Top Sunblest
  • Tip Top 9 Grain
  • Tip Top Fruit Bread
  • Tip Top Café

A bread loaf from Tip Top costs about $3.20 for 700g.

  • Tip Top slipped to second in this year’s ratings after receiving only one five-star review for variety, with four stars for taste, texture, freshness and overall satisfaction. It got three stars for value for money.

Helga’s Continental Bakehouse

Helga's Continental Bakehouse best white bread review

Helga’s Continental Bakehouse produces premium European-style breads with contemporary Australian tastes in mind. Baking bread since back in 1990, the company now supplies most major supermarkets in Australia with a range of traditional bread loaves, wraps and speciality breads, including gluten-free and low-carb options. Products include:

  • Helga’s Sourdough
  • Helga’s Wholemeal
  • Helga’s Mixed Grain
  • Helga’s Traditional White
  • Helga’s Light Rye
  • Helga’s Soy & Linseed
  • Helga’s Pumpkin Seed & Grain
  • Helga’s Gluten Free
  • Helga’s Lower Carb
  • Helga’s Wraps
  • Helga’s Turkish
  • Helga’s Square Loaf

Prices for Helga’s Continental Bakehouse products start from $3.90 for 650g.

  • Helga’s Continental Bakehouse received a five-star rating for variety and scored four stars for overall satisfaction and taste, and three stars for texture, freshness and value for money.

Wonder White

Wonder White best white bread review

Wonder White is described as wonderfully soft, full of fibre, and easily distinguishable by its pink packaging. So, it’s no wonder it’s been an Aussie favourite for generations. Wonder White bread is stocked in most supermarkets and grocers around the country. The product range includes:

  • Wonder White Wholegrain Sandwich
  • Wonder White Vit&Min Sandwich
  • Wonder White Vit&Min Toast
  • Wonder White Hi Fibre Sandwich
  • Wonder White Wholemeal & Iron Sandwich
  • Wonder White Active Low GI & Protein Sandwich

A Wonder White bread loaf costs about $3.40 for 700g.

  • Wonder White wondered about with four stars in most categories – texture, taste, freshness, variety and overall satisfaction, but scored only three stars for value for money.


Woolworths best white bread review

Woolworths has a wide range of both traditional and specialty breads at great value. Woolworths’ bread products are made from locally-sourced ingredients and baked fresh in the supermarket’s in-house bakery every day. Here are some bread products from Woolworths you can find on the shelves:

  • Woolworths Bread Four Seed Loaf
  • Woolworths Bread Grain Loaf
  • Woolworths Fresh Bread White Extra Soft Loaf
  • Woolworths Bread Wholemeal Soft Loaf
  • Woolworths White Farmhouse Loaf
  • Woolworths Loaf Four Seed Farmhouse
  • Woolworths Loaf Grain Farmhouse

Prices for a Woolworths bread loaf start from $3 for 800g.

  • Woolworths scored four-star ratings for value for money and variety. It scored three stars for everything else, including taste, texture, freshness and overall satisfaction.


Coles best white bread review

Coles’ brand bread is said to be freshly baked in stores by a team of bakers. The supermarket giant offers a great range of traditional and specialty breads at an affordable price, compared to premium brands. The Coles packaged bread range includes:

  • Coles Bakery White Sandwich Bread Loaf
  • Coles Bakery Wholemeal Sandwich Loaf
  • Coles High Fibre White Sandwich Bread
  • Coles High Fibre Wholemeal Sandwich Bread
  • Coles Bakery Multigrain Sandwich Bread Loaf
  • Coles Raisin Toast

Prices for Coles bread start from $2.30 for 700g.

  • Coles received four stars for value for money and variety. It scored three stars for texture, taste, freshness and overall satisfaction.

Aussies loaf bread

Along with finding out which brands consumers love, our survey found that half of shoppers (52%) tend to always buy the same brand and type of bread. But only three out of 10 survey respondents (30%) are of the view that premium brands taste better than the cheaper brands.

Which white bread should I buy?

This will ultimately depend on taste and personal preference. Our ratings report reveals which brands were rated best for taste, texture and freshness which is a good starting point, because no one likes stale bread.

You may have to try a few different options of white bread to find one that satisfies your tastebuds. With that said, our survey found that a third of Aussies (who buy white bread) think that premium brands taste better than cheaper ones and 35% said they prefer toast bread over sandwich bread.

It’s also important to take into account nutritional value. White bread is generally considered the least healthy member of the bread family as it contains the highest amount of refined grains and sugars. Look for white bread that has the highest amount of protein, calcium and iron instead.

In a nutshell, you’ll need to shop around to find a brand of white bread that tastes good and offers value for money.

About the author of this page

Megan Birot

This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.

Online Grocery Shopping Reviews

Picture credits: PosiNote / Shutterstock.com

More about White Bread

  • Best overall: Buttercup was rated best for overall customer satisfaction, closely followed by Tip Top and Helga’s Continental Bakehouse.
  • Best taste: Buttercup topped the taste stakes, placing in front of Tip Top and Helga’s Continental Bakehouse in that category.
  • Best texture: Buttercup ranked number one for texture, ahead of Wonder White and Tip Top.
  • Best freshness: Buttercup also scored top marks for freshness, followed by Tip Top and Wonder White.
  • Best value for money: Buttercup was rated best for value for money, ahead of Coles and Woolworths.
  • Best range variety: Tip Top topped the ratings for variety, while Helga’s Continental Bakehouse and Buttercup came second and third respectively.

Frequently asked questions

Canstar Blue surveyed over 3,000 Australians across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased (from a supermarket or grocer) and eaten white bread in the last three months – in this case, 1,022 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfactory rating of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.







Latest pantry articles

Coles recalls vegan chocolate due to presence of milk

Supermarket giant Coles has apologised after admitting that some chocolate blocks marketed to vegans actually contained milk.

The New South Wales Food Authority issued a statement stating Coles is conducting a national recall of Coles Sugar …

– Read more

New research finds that nuts help reduce risk of heart failure

A handful of nuts might just be what the doctor ordered, according to a new study.

Eating nuts regularly could prevent the development of heart failure and an irregular heartbeat.

A study conducted by scientists from Sweden, …

– Read more

New study reveals six cups of coffee a day may be healthy

If you’ve been thinking about cutting down on your morning coffees, think again. New research has found drinking up to six cups of coffee a day may be healthy for you.

The review of 11 major …

– Read more
ice cream calories

The ice cream that could help you lose weight

Want to eat a whole tub of ice cream without the guilt? A new brand has hit the supermarket shelves and fitness fanatics are going crazy for it.

Halo Top ice cream was founded by Los …

– Read more

How to lose weight while still eating pasta

No longer do you need to pass by that delicious bowl of spaghetti or carbonara, with a new study claiming that you can lose weight while still enjoying your favourite pasta dish.

Conventional wisdom – and …

– Read more