Canstar Blue’s white bread review has seen Buttercup, Tip Top, Helga’s Continental Bakehouse, Wonder White, Woolworths and Coles rated on taste, freshness, texture, range variety, value for money and overall satisfaction.
See our Ratings Methodology.
Aussies don’t loaf around with their bread. Our latest survey revealed that 23% of shoppers buy multiple loaves on their weekly grocery shop. While wholemeal or multigrain are typically considered as healthier options, it’s hard to pass up a nice slice of white bread. It can be used for so many meals, whether it’s a simple morning toast with smashed avocado, or a delicious bread and butter pudding. So, out of all the options out there, which white bread do Aussies rate the bread to their butter?
To find out, Canstar Blue surveyed more than 1,022 shoppers for their feedback on the white bread they recently bought and ate on important factors like taste, freshness, texture and so on. Brands were given a score for each category and then rated for overall satisfaction.
This year’s review saw six brands featured, with Buttercup finishing as the best rated brand for white bread. It achieved the only five-star rating given for overall satisfaction, and similarly earned full marks when it came to taste, freshness, texture and value for money. It received four stars for variety.
Here are the best white bread brands in Australia, as rated by consumers in Canstar Blue’s latest review:
Buttercup toppled last year’s winner Tip Top in the ratings to claim the number one spot. Tip Top, along with Helga’s Continental Bakehouse and Wonder White, got four stars overall. Meanwhile, Woolworths and Coles ended on three. It’s also worth mentioning that, despite not receiving the best-rated title, Tip Top and Helga’s Continental Bakehouse still managed to take the lead when it came to variety.
Buttercup is an offshoot of Goodman Fielder, a leading regional food company across Australia, New Zealand and Asia Pacific. The brand is marketed as one of Australia’s most trusted bakers, offering traditional loaves, rolls, fruit breads, muffins, crumpets and pikelets. Buttercup’s bread and butter products are:
A Buttercup loaf of white bread costs about $3 for 450g from any supermarket.
Tip Top is an iconic Australian food brand which apparently bakes more than one million products a day to distribute to supermarkets and food stores around the country. The brand has a wide range of breads and baked products on the market, including:
A bread loaf from Tip Top costs about $3.20 for 700g.
Helga’s Continental Bakehouse produces premium European-style breads with contemporary Australian tastes in mind. Baking bread since back in 1990, the company now supplies most major supermarkets in Australia with a range of traditional bread loaves, wraps and speciality breads, including gluten-free and low-carb options. Products include:
Prices for Helga’s Continental Bakehouse products start from $3.90 for 650g.
Wonder White is described as wonderfully soft, full of fibre, and easily distinguishable by its pink packaging. So, it’s no wonder it’s been an Aussie favourite for generations. Wonder White bread is stocked in most supermarkets and grocers around the country. The product range includes:
A Wonder White bread loaf costs about $3.40 for 700g.
Woolworths has a wide range of both traditional and specialty breads at great value. Woolworths’ bread products are made from locally-sourced ingredients and baked fresh in the supermarket’s in-house bakery every day. Here are some bread products from Woolworths you can find on the shelves:
Prices for a Woolworths bread loaf start from $3 for 800g.
Coles’ brand bread is said to be freshly baked in stores by a team of bakers. The supermarket giant offers a great range of traditional and specialty breads at an affordable price, compared to premium brands. The Coles packaged bread range includes:
Prices for Coles bread start from $2.30 for 700g.
Along with finding out which brands consumers love, our survey found that half of shoppers (52%) tend to always buy the same brand and type of bread. But only three out of 10 survey respondents (30%) are of the view that premium brands taste better than the cheaper brands.
This will ultimately depend on taste and personal preference. Our ratings report reveals which brands were rated best for taste, texture and freshness which is a good starting point, because no one likes stale bread.
You may have to try a few different options of white bread to find one that satisfies your tastebuds. With that said, our survey found that a third of Aussies (who buy white bread) think that premium brands taste better than cheaper ones and 35% said they prefer toast bread over sandwich bread.
It’s also important to take into account nutritional value. White bread is generally considered the least healthy member of the bread family as it contains the highest amount of refined grains and sugars. Look for white bread that has the highest amount of protein, calcium and iron instead.
In a nutshell, you’ll need to shop around to find a brand of white bread that tastes good and offers value for money.
This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.
Picture credits: PosiNote / Shutterstock.com
Canstar Blue surveyed over 3,000 Australians across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased (from a supermarket or grocer) and eaten white bread in the last three months – in this case, 1,022 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfactory rating of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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