Compare multigrain bread brands ALDI Bakers Life, Abbott’s Village Bakery, Coles, Helga’s, Burgen, Tip Top and Woolworths on taste, freshness, value for money, texture, variety and overall customer satisfaction.
See our Ratings Methodology.
For the second year in a row, ALDI Bakers Life tops our customer satisfaction ratings for multigrain bread. It earned five-star reviews on overall customer satisfaction, taste, freshness, value for money and texture.
While white and wholemeal breads may be the winners for some, multigrain loaves add just the right texture for many sandwich artists across the country. They might cost a bit more than your average loaf, whether it’s a supermarket private label or one of the big-name brands, but the popularity of multigrain bread is certainly high. Is the price to make your sandwich with gourmet multigrain bread worth it? And which brand makes your tastebuds explode? Those are the hard-hitting question our annual review aims to answer.
To find out, Canstar Blue surveyed more than 500 shoppers and sought their opinions on the multigrain bread that they most recently bought and ate. Brands went head to head in the bake off, being rated on a number of factors, including taste, freshness, value for money, texture and variety – all of which are reflected in the star ratings table above. Seven brands received the minimum sample size to be included in our ratings this year, but it was ALDI Bakers Life that got five stars for overall customer satisfaction for a second year in a row. It achieved five-star reviews for most variables, with four stars on variety.
The seven brands in our 2019 multigrain bread review were rated in the following order for overall customer satisfaction:
Abbott’s Village Bakery, Coles, Helga’s and Burgen all got four stars for overall satisfaction, while Tip Top and Woolworths were left with three stars apiece. In addition, Abbott’s Village Bakery and Helga’s were the only two brands to get five stars on variety, with Abbott’s Village Bakery also receiving five stars on freshness alongside this year’s winner.
Along with finding out which bread brands Aussie consumers love most, our survey found that almost half of shoppers (48%) tend to always buy the same brand and type of bread. In addition, about two in five (37%) survey respondents said they switched from white bread to multigrain as part of a health kick. So, take that white bread!
Like many of its products, ALDI has again managed to strike a winning balance between quality and price with its multigrain bread. The ALDI ‘Bakers Life’ brand offers a variety of choices, in particular across the white bread selection that features “super soft” white sliced bread, high fibre white bread with vitamins and minerals, plus white sliced bread for sandwiches and toast. It also has an Artisan style ‘Kornig’ range said to offer an innovative and nutritious alternative, with wholesome ingredients. Most ALDI Bakers Life breads come in 700g loaves, with several selections offered in 650g and 750g loaves. The ‘Kornig’ range is an exception coming in at 670g. The ALDI website has a section on its winning breads along with a full list of ingredients.
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten multigrain packaged bread from a supermarket or grocer (i.e. not freshly baked from a bakery) within the last 3 months – in this case, 545 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
Block Cheese Reviews - April 23rd
Supermarket giant Coles has apologised after admitting that some chocolate blocks marketed to vegans actually contained milk. The New South Wales Food Authority issued a statement stating Coles is conducting a national recall of Coles Sugar …
– Read more
Block Cheese Reviews - April 17th
A handful of nuts might just be what the doctor ordered, according to a new study. Eating nuts regularly could prevent the development of heart failure and an irregular heartbeat. A study conducted by scientists from Sweden, …
– Read more
Block Cheese Reviews - April 17th
If you’ve been thinking about cutting down on your morning coffees, think again. New research has found drinking up to six cups of coffee a day may be healthy for you. The review of 11 major …
– Read more
Block Cheese Reviews - April 11th
Want to eat a whole tub of ice cream without the guilt? A new brand has hit the supermarket shelves and fitness fanatics are going crazy for it. Halo Top ice cream was founded by Los …
– Read more
Australia’s Favourite City to Visit - April 9th
No longer do you need to pass by that delicious bowl of spaghetti or carbonara, with a new study claiming that you can lose weight while still enjoying your favourite pasta dish. Conventional wisdom – and …
– Read more