Review multigrain bread brands ALDI, Abbott’s Village Bakery, Burgen, Coles, Helga’s, Woolworths and Tip Top on taste, texture, freshness, variety, value for money and overall customer satisfaction.
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* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order. Canstar Blue research finalised in February 2018, published in February 2018.
A loved brand by many Aussie shoppers, ALDI Bakers Life has topped our customer satisfaction ratings for multigrain bread, earning five stars from shoppers on taste, texture, variety, freshness and overall satisfaction.
ALDI bakes it to the top for multigrain bread
While white and wholemeal breads may be the winners for some, multigrain loaves add just the right texture for many sandwich artists across the country. They might cost more than your average loaf, whether it’s a supermarket private label or one of the big name brands, but the popularity of multigrain bread is certainly high. Is the price to make your sandwich with gourmet multigrain bread worth it? And which brand makes your tastebuds explode? Those are the hard hitting question our annual review aims to answer.
To find out which brand of multigrain bread Aussie consumers love the most, we’ve surveyed more than 600 shoppers and sought their opinions on the multigrain bread that they most recently bought and ate. We asked them to rate their brand on a number of factors including taste, texture, freshness and value for money – all of which is reflected in the star ratings table above. Seven leadings brands made it into the ratings this year, but only ALDI Bakers Life earned five stars for overall customer satisfaction.
Replacing Abbott’s Village Bakery at the top of the table from last year, ALDI scored five stars for texture, taste, freshness, value for money and overall customer satisfaction.
Abbott’s Village Bakery and Helga’s were the only two brands to receive five stars for variety, but notably only achieved three stars for value. Helga’s, however, was able to score five stars for taste.
ALDI and Burgen both received five stars for both texture and taste.
Supermarket giants Coles and Woolworths both scored four stars for overall satisfaction, sitting closely to the big name brands. Both also achieved four stars for texture and value for money, with three stars for variety.
Like it has with so many products, ALDI has again managed to strike a winning balance between quality and price with its multigrain bread. While other brands were praised in the taste department, ALDI also rates highly for value. We all have our favourite slice, but when it comes to multigrain bread, the general consensus is that ALDI is onto a winner.
About the winner – ALDI Bakers Life
ALDI is a consistent hit with Aussie consumers in a number of areas – whether it be coffee machines or laundry products. The ALDI Bakers Life brand offers a variety of choices, in particular across the white bread selection that features “super soft” white sliced bread, high fibre white bread with vitamins and minerals, plus white sliced bread for sandwiches and toast. It even has an Artisan style ‘Kornig’ range said to offer an innovative and nutritious alternative, with wholesome ingredients. Most ALDI Bakers Life breads come in 700g loaves, with several selections offered in 650g and 750g loaves. The ‘Kornig’ range is an exception coming in at 670g. The ALDI website has a section on its winning breads along with a full list of ingredients.
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction. Data was collected use Qualtrics’ online sample aggregation from ISO accredited panels. The outcomes reported are the results from customers within the survey group who have bought and eaten packaged multigrain bread from a supermarket or grocer in the last 3 months – in this case, 660 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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