Compare multigrain bread brands ALDI Bakers Life, Abbott’s Village Bakery, Coles, Helga’s, Burgen, Tip Top and Woolworths on taste, freshness, value for money, texture, variety and overall customer satisfaction.
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* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. Canstar Blue research finalised in March 2019, published in April 2019.
For the second year in a row, ALDI Bakers Life tops our customer satisfaction ratings for multigrain bread. It earned five-star reviews on overall customer satisfaction, taste, freshness, value for money and texture.
ALDI kneads the competition in multigrain bread review
While white and wholemeal breads may be the winners for some, multigrain loaves add just the right texture for many sandwich artists across the country. They might cost a bit more than your average loaf, whether it’s a supermarket private label or one of the big-name brands, but the popularity of multigrain bread is certainly high. Is the price to make your sandwich with gourmet multigrain bread worth it? And which brand makes your tastebuds explode? Those are the hard-hitting question our annual review aims to answer.
To find out, Canstar Blue surveyed more than 500 shoppers and sought their opinions on the multigrain bread that they most recently bought and ate. Brands went head to head in the bake off, being rated on a number of factors, including taste, freshness, value for money, texture and variety – all of which are reflected in the star ratings table above. Seven brands received the minimum sample size to be included in our ratings this year, but it was ALDI Bakers Life that got five stars for overall customer satisfaction for a second year in a row. It achieved five-star reviews for most variables, with four stars on variety.
The seven brands in our 2019 multigrain bread review were rated in the following order for overall customer satisfaction:
1st ALDI Bakers Life
2nd Abbott’s Village Bakery
6th Tip Top
Abbott’s Village Bakery, Coles, Helga’s and Burgen all got four stars for overall satisfaction, while Tip Top and Woolworths were left with three stars apiece. In addition, Abbott’s Village Bakery and Helga’s were the only two brands to get five stars on variety, with Abbott’s Village Bakery also receiving five stars on freshness alongside this year’s winner.
Along with finding out which bread brands Aussie consumers love most, our survey found that almost half of shoppers (48%) tend to always buy the same brand and type of bread. In addition, about two in five (37%) survey respondents said they switched from white bread to multigrain as part of a health kick. So, take that white bread!
About the winner – ALDI Bakers Life
Like many of its products, ALDI has again managed to strike a winning balance between quality and price with its multigrain bread. The ALDI ‘Bakers Life’ brand offers a variety of choices, in particular across the white bread selection that features “super soft” white sliced bread, high fibre white bread with vitamins and minerals, plus white sliced bread for sandwiches and toast. It also has an Artisan style ‘Kornig’ range said to offer an innovative and nutritious alternative, with wholesome ingredients. Most ALDI Bakers Life breads come in 700g loaves, with several selections offered in 650g and 750g loaves. The ‘Kornig’ range is an exception coming in at 670g. The ALDI website has a section on its winning breads along with a full list of ingredients.
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten multigrain packaged bread from a supermarket or grocer (i.e. not freshly baked from a bakery) within the last 3 months – in this case, 545 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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