Best-Rated Television Brand

See Our Ratings Methodology.

Samsung

Most Satisfied Customers | Samsung

Aussies have rated Samsung as the top pick in Canstar Blue’s latest television ratings, with five-star reviews for viewing and audio performance, design and durability, user friendliness, features and functionality and overall satisfaction.

 

Fact Checked Fact Checked

How we rate television brands

Our review compares television brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which television brand they think is best!


Canstar Blue surveyed 1,163 Australians for their feedback on the television brand(s) they’ve purchased in the last three years.

  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.



Respondents rate their satisfaction with their television brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a television brand as an individual score NOT a combined total of all criteria.
  • Value for money: performance, features, and longevity for price paid.
  • Viewing and audio performance: quality of picture and sound
  • Design and durability: thoughtfully designed and maintains reliable performance over time.
  • User friendliness: simple to operate, intuitive menus, and easy navigation of smart features.
  • Features and functionality: easy-to-use operating system with access to apps, streaming services, and other features that enhance usability and performance.


The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.


Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Samsung
  • Sony
  • TCL
  • Hisense
  • LG
  • Kogan

Find more detailed information on our Most Satisfied Customer methodology.


Top Television Brand – Samsung

Samsung

Samsung provides a wide variety of televisions designed for easy use and vibrant picture quality. The lineup ranges from budget-friendly options to premium models that perform exceptionally well in bright, sunlit rooms. Unique lifestyle designs, like The Frame, allow the screen to display artwork when not in use. Helpful additions include a battery-free remote charged by light and a simple home hub that organizes streaming apps and gaming in one place.

About our consumer experts


Rachel Bollerman: Consumer Content Writer

This article was written by Canstar Blue Consumer Content Writer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health. Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.

When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.

Meet the Editorial Team

Grace Kinross: Graduate Consumer Research Specialist

Grace Kinross Graduate Consumer Research Specialist

Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.

Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s TV ratings:

  • 2024: Sony & Samsung
  • 2023: Sony
  • 2022: Samsung
  • 2021: Sony & Samsung
  • 2020: LG
  • 2019: Samsung
  • 2018: Sony
  • 2017: Samsung
  • 2014: LG, Soniq & Sony
  • 2013: LG & Soniq
  • 2012: Toshiba
  • 2011: Samsung

Latest Technology Articles

Young woman gaming

The best Black Friday tech and gaming deals

Whether you’re getting a start on Christmas shopping, or just want to treat yourself to the latest tech, the Black Friday sales period is a great time to save on a wide array of gadgets …

– Read more
Man using VPN

Best VPN providers in Australia 2024

VPNs are a great way of adding an additional layer of protection to your personal information while online. With so many VPN providers on offer, it can be confusing knowing where to start. In this …

– Read more
Google Pixel 8 phone, Pixel Watch 2, Pixel Buds Pro

Google unveils Pixel Watch 2 and new Pixel Buds Pro

Google’s latest announcement was all about the brand’s 2023 smartphones — but the Pixel 8 and 8 Pro aren’t the only new products in the Pixel portfolio. Accompanying the phones are an all-new Pixel Watch …

– Read more
kobo kindle compared

eReader Buying Guide

While nothing beats the feel of a good book, e-readers are compact and convenient. Which e-book reader is right for you? Compare the best at Canstar Blue.

– Read more
Google Pixel Tablet

Google announces the Pixel Tablet, a smart home/tablet hybrid

The Google smarthome universe continues to expand, with the overnight announcement of the new and first-ever Pixel Tablet. If you’re a Google fanatic wanting a powerful, premium companion to the Pixel phone, Pixel Watch or …

– Read more