Best-Rated Rewards Programs

See Our Ratings Methodology.


Most Satisfied Customers | Flybuys

Aussies have rated Flybuys as the top pick in Canstar Blue’s latest rewards program ratings, with five-star reviews in value, rewards, accessibility & partners, website & app experience, ease of sign up, and overall satisfaction.

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How we rate rewards programs

Our review compares rewards programs on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which rewards program they think is best!

Canstar Blue surveyed 4,081 Australians for their feedback on the rewards programs they are members of.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their rewards program(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a rewards program as an individual score NOT a combined total of all criteria.
  • Value: the loyalty program offers sufficient rewards relative to spending.
  • Rewards: the loyalty program offers various incentives and rewards (i.e. discounts, savings, cashback from purchases, etc.).
  • Ease of redemption: the loyalty program has a simple and effective rewards redemption offer (i.e. rewards are automatically applied at checkout, etc.).
  • Accessibility & partners: the loyalty program allows members to earn rewards from multiple retailers.
  • Website & app experience: the website and/or application is easy to navigate and use (i.e. it’s easy to set up an account, view current program points, view account balance, etc.).
  • Ease of sign-up: the loyalty program was easy to sign-up to and set up an account for (i.e. members can sign-up in person or online, the program only requires basic contact details, etc.).

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Flybuys
  • Everyday Rewards
  • David Jones Rewards
  • Dan Murphy’s
  • MYER One
  • Sister Club (Priceline)

Find more detailed information on our Most Satisfied Customer methodology.

Top Rewards Program – Flybuys

Flybuys Card

Flybuys is one of Australia’s largest rewards programs, jointly owned by Coles Group and Wesfarmers. The program allows you to collect points through your everyday spending, with Flybuys points able to be earned by shopping with partnered brands and retailers including Bunnings Warehouse, Catch, Citi, First Choice Liquor Market, G’Day Parks, HCF health insurance, Kleenheat, Kmart, Liquorland, mycar, NAB, Officeworks, OnePass, Optus, Shell Coles Express, Target, and Velocity Frequent Flyer, to name a few. Flybuys are available as a physical card that can be used in-store, or through a digital app. The Flybuys app allows you to add your card to a digital wallet, track your points, activate offers, access coupons, see what’s on special, redeem points for Flybuys dollars, browse rewards, update details, and get bonus points through surveys.

Flybuys points can be used to shop in the rewards store, book flights and hotels with Flybuys Travel, redeem Velocity Frequent Flyer points, and pay for your shopping with Flybuys Dollars or flypay. You can top up your Flybuys points with bonus points offers, ‘spend and get’ offers, and points multiplier offers, with an ‘offers’ section also available in the app to help you make the most of your shops.

  • Flybuys was rated five stars for value, rewards, accessibility & partners, website & app experience, ease of sign-up as well as overall satisfaction, with four stars for ease of redemption.

Other rewards programs

Not all rewards programs in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they’re not worth considering. Here are several more to check out before making a purchase decision.

  • BP Rewards
  • IGA Rewards

  • Club Catch

After some more rewards?

Did you know that you can rack up rewards while filling up at the pump? Check out our Fuel Card ratings to see which card came out on top, and which ones offer more than just fuel discounts.

Compare Supermarkets

About our consumer experts

Kate Lockyer: Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She is currently studying a Bachelor of Journalism at the University of Queensland and has written for a variety of different organisations and publications for multiple years.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s rewards program ratings:

  • 2022: Everyday Rewards
  • 2021: Everyday Rewards

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