Best-Rated Fresh Reduced Fat & Skim Milk

See Our Ratings Methodology.

Best-Rated Skim Milk 2023

Most Satisfied Customers | Woolworths

Woolworths was rated best in Canstar Blue’s reduced fat & skim milk ratings for the SECOND year in a row. The supermarket brand scored five-star reviews across the board, including for taste, consistency, value for money, packaging convenience, and overall satisfaction.

Fact Checked Fact Checked

How we rate skim milk

Losing a couple of kilos, or maintaining a healthy diet, doesn’t always mean weighing up a slice of pizza or a bowl of salad on Friday night. Even drinking a glass of milk made with less fat can make a big difference. Typically labelled as ‘fat-free’, skim milk is often seen as the healthier alternative to full cream fresh milk. In fact, making skim milk involves taking out a large portion of the milk fat that’s generally left untouched when creating regular whole milk. Unfortunately, skim milk has attracted some criticism over the years. If you read the fine print on the back of your bottle, there’s a good chance it’ll say there’s still some fat – it’s just much less compared to your low-fat or full cream options. That’s because the Food Standards Code allows skim milk to have up to 0.15% fat and requires at least 3% protein. To help you during your next shop, we’ve compared and got the skinny on the best brands of skim milk.


Canstar Blue surveyed 419 Australians for their feedback on the reduced fat & skim milk they’ve purchased and consumed in the last three months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their reduced fat & skim milk brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:

  • Overall satisfaction: measures consumer satisfaction with a reduced fat & skim milk brand as an individual score NOT a combined total of all criteria.
  • Consistency: the skim milk had a light and non-creamy consistency.
  • Taste: the skim milk tasted fresh and as expected for the description (i.e. lactose-free.).
  • Value for money: the skim milk was reasonably priced given the quality, quantity, and freshness.
  • Packaging convenience: the bottle/carton of skim milk was easy to open, and pour from without spilling or leaking, and made for easy storage in the fridge.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

1. Woolworths
2. Coles
3. Dairy Farmers
4. A2

Woolworths got off lightly with a total victory, earning five stars in every category including taste, consistency, value for money, packaging convenience, and overall satisfaction. Coles was another five-star winner, where it impressed on taste.

Find more detailed information on our ratings methodology.


Top Fresh Reduced Fat & Skim Milk Brand – Woolworths

Woolworths low fat skim milk

The ‘Fresh Food People’ at Woolies offer a variety of light and skim milk options, with the supermarket’s regular homebrand range usually costing between $1.60 and $4.50, available in 1L, 2L, and 3L bottles. The supermarket additionally offers a lactose-free version.

  • Woolworths skimmed a win off the top of every category, rating five stars for taste, consistency, value for money, packaging convenience, and overall satisfaction.

What to consider when shopping for skim milk

What makes you moo-ve along to the next bottle of skim milk on the shelf? Analysis of our research reveals that consistency is the biggest factor affecting customer satisfaction (39%), followed by taste (26%), value for money (20%) and packaging convenience (16%).

Consistency

What is the best low fat skim milk?

While skim milk isn’t necessarily known for having the same rich, creamy, velvety smooth taste as a glass of full cream milk, that doesn’t mean you can’t enjoy your daily dose of calcium. After all, consistency and mouthfeel can make a big difference, especially if you drink milk daily, just like a third of people do (31%).

Taste

Taste is pretty important when it comes to such a staple ingredient like milk – whether you’re making coffee in the morning, throwing it in smoothies, milkshakes, homemade ice cream or even drinking it on its own like 22% of Aussies, it makes sense to find milk your tastebuds agree with.

Value for money

Who doesn’t want to get bang for their buck? Nearly one in five shoppers (16%) said they buy multiple bottles during their regular shop, while a few more usually opt for the cheapest brand (22%). A few extra dollars can certainly add up and it doesn’t help if you’re never able to finish everything before it goes off, just like 20% of our respondents admit.

Packaging convenience

Half of our Aussie respondents (49%) grab the same brand of milk each time, but sometimes there’s a bottle that makes you question if there is such a thing as greener pastures (at least when it comes to milk). Even the smallest details like design can make a difference. Size, for example, could be an important factor for families and larger households, while 16% of consumers we surveyed also said they purchase the largest container on the shelf. Plus, who hasn’t accidentally spilled milk as a result of tricky packaging?

Australians don’t mind paying more for milk to help dairy farmers

Nearly half of Australian shoppers (49%) are willing to pay more per litre for milk to support dairy farmers, and a whopping 79% would even throw in a few extra dollars for supermarket-labelled milk if some of the additional money went to dairy farmers, according to our research. This consumer sentiment may explain the scarcity of five-star reviews in our ratings ─ suggesting Australians expect more from their dairy products than just taste and value, including more transparency about the milk’s origin, and fair payment to milk producers. That may explain why 45% of consumers buy milk brands they believe provide fair payment to dairy farmers.

 

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Meet our consumer experts


Megan Birot: Home & Lifestyle Editor

Megan Birot Canstar Blue Home & Lifestyle Editor

Megan is Canstar Blue’s Home & Lifestyle Editor, leading the team that focuses on consumer products and services, ranging from supermarkets and groceries to home and personal appliances and retail stores. She interprets Canstar Blue’s bespoke research on the thousands of brands that we compare, rate and review, to help shoppers make better purchasing decisions.

Meet the Editorial Team

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

Meet the Research Team

 

Picture credits: VP Photo Studio/Shutterstock.com, S_Photo/Shutterstock.com.

Past ratings

Here are the previous winners from Canstar Blue’s skim milk ratings:

  • 2022: Woolworths
  • 2021: Dairy Farmers
  • 2020: Pauls 

 

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