When it comes to front loader washing machines, those who own a Miele are satisfied. Miele has, in fact, won Canstar Blue’s 2015 Most Satisfied Customers – Front Loader Washing Machines award. We find out why Miele is so good. You can check out the survey results here.
The story behind the name
In 1899, engineer Carl Miele and businessman Reinhard Zinkann founded a company for the manufacture of cream separators in Germany. Their guiding principle became a strong business philosophy: “immer besser”, which means “better and better”.
Beginning with only four lathes and one drilling machine, they soon grew. World War II changed everything for them in their production of washing machines. The production of household appliances had to be drastically restricted during the war years and only 22,000 washing machines were produced in 1940.
However, Miele survived and is now the oldest washing machine manufacturer in Germany. Miele also has branches across Australia, Europe, North and South America, Asia and even Africa. In 1987, the Miele Museum was opened, where people of all ages could learn about washing machines and how they are made.
When Miele started producing washing machines
1903:Miele produces its first Model A washing machine. It has a lid-mounted agitator with a flyweight that perpetuates motion, making it much easier to move than a simple lever.
1953: The front loader arrives! The Miele front loading washing machine becomes one of the first to feature a porthole door. This marks the beginning of automation in laundry care.
Some of Miele’s washing machine innovations over the years
1911: Miele begins selling a washing machine with its own electric motor that also powers the wringer.
1914: Before World War I breaks out, Miele introduces its first water-powered washing machine. At that time, water was considerably cheaper than electricity and could be used for other purposes after washing and rinsing.
1916: Miele creates a 10-year warranty because the founders are so convinced of the quality of their products.
1923: Revolution occurs. Miele starts selling washing machines with an attached electric motor as a direct drive. Everyone else follows suit and soon, most washing machines on the market are equipped with wringers.
1925: Miele develops the first coal- and gas-powered washing machines. With their larger capacity, these machines are used for in-house laundry facilities in hotels, restaurants, and hospitals.
1928: Miele creates a cradle washer that imitates the age-old motion of hand-washing, by dragging laundry to and fro under running water and beating it.
1947: The latest washing machine features a galvanised steel tub and ball-bearings covering the drive mechanism.
1951: As people began living in smaller spaces such as apartments, Miele provides a new rectangular washing machine that is more compact.
1958: Miele creates the world’s first electric tumble dryer for the home.
1981: Miele’s new generation of washing machines and dryers are computerised and have higher spin speeds. They also save more energy and are more environmentally friendly.
1997: Miele creates the first washing machine with a program specifically designed for hand-wash only garments, including woolens.
2001: The Miele washing machine celebrates its 100th birthday. Miele introduces the new patented honeycomb drum.
2010: More economical washing machine models are now available from Miele. They have eco-friendly wash programs that are editable by the user to achieve even more energy and water savings.
2010: Miele’s InfoControl Plus smartphone app is created. Most household appliances can now be remotely turned on/off, and users can check the status of the current load in the washer or dryer.
Other front loader washing machine brands we rated
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and used a front loader washing machine in the last three years – in this case, 1,248 Australians.
The other front loader washing machine brands in this year’s survey are:
- Fisher & Paykel
You can view the front loader washing machine survey results here.