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Kogan Energy Review & Rates

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It’s not a far stretch to assume you’ve heard of Kogan, the online retail giant selling everything from televisions to life insurance, and in no great surprise to anyone, it’s now slinging energy plans. What might be a bit of a shock is that this is all happening in partnership with established energy provider, Powershop.

“Flip the switch for amazing value,” the provider prompts on its website, repeatedly using the phrase “amazing” in description of its pricing. With big claims like that, Kogan Energy could be set to take a jab at the competition in the energy space – but only if those claims are true. Are they? Find out below.

Kogan Energy Prices

Here are the estimated costs for Kogan in New South Wales, Victoria, Queensland and South Australia. Click on your state below to see prices, but please use our comparison tool for a specific quote based on your location and circumstances.

Here are the Kogan Energy plans on our database for NSW. These costs are based on the Ausgrid network in Sydney but prices may vary depending on your circumstances. This comparison assumes general energy usage of 3900kWh/year for a residential customer on a single rate tariff. Please use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

Here are the Kogan Energy plans on our database for Victoria. These costs are based on the Citipower network in Melbourne but prices may vary depending on your circumstances. This comparison assumes general energy usage of 4000kWh/year for a residential customer on a single rate tariff. Please use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

Here are the Kogan Energy plans on our database for SE QLD. These costs are based on the Energex energy network in Brisbane but prices may vary depending on your circumstances. This comparison assumes general energy usage of 4600kWh/year for a residential customer on a single rate tariff. Please use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

Here are the Kogan Energy plans on our database for South Australia. These costs are based on the SA Power network in Adelaide but prices may vary depending on your circumstances. This comparison assumes general energy usage of 4000kWh/year for a residential customer on a single rate tariff. Please use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

Kogan Energy Plans

Kogan Energy currently advertises two to three market offers in each state it services. These are:

  • Kogan Energy with Free Kogan First: This is a variable rate product on an ongoing benefit period with no exit fees. In addition to competitive usage and supply rates, this plan awards bill-payers with a complimentary 12 month membership to Kogan First which offers specialty discounts and rewards to shoppers. To be eligible for this plan, customers can not be already be a Kogan First member. This offer is available to those in NSW, QLD, SA and VIC.
  • Kogan Energy for Current Kogan First Members: This product is similar to the one mentioned above, however, with this plan customers must already be a Kogan First member. As such, this plan removed the complimentary membership and instead credits customers with a one-off $49 bill credit on their first bill.
  • Basic: This plan simply matches the Reference Price in each area, not offering any discounts. It comes with no exit fees or lock-in contract. This product is not available to Victorians.

Kogan Energy operates in partnership with Powershop. What this means is that rather than owning its own retail license, Kogan Energy has partnered with Meridian Energy’s retail arm to provide energy to Aussies. So, essentially, Kogan takes care of the marketing and Powershop takes care of the rest, or as referenced in its Ts and Cs, “Powershop Australia Pty Ltd who sells energy to you under the name Kogan Energy at your premises”. Its plan comes with no lock-in contract or exit fees, however, customers will need to pay by direct debit on a monthly billing cycle.

Kogan Energy also has an app, which allows you to pay your bills, see invoices, monitor and forecast power use, view your account history, and gain insights into power usage trends. It’s available both on the App Store and Google Play.

With a largely online business model, it comes as no huge shock that Kogan Energy would not issue paper bills, opting instead for website-based or in-app monthly invoices. Not only that, but the retailer also requires credit card, BPAY or direct debit as far as payment goes.

Kogan Energy Electricity Prices NSW

In the table below, we show Kogan Energy prices on the Ausgrid network in Sydney. Plans are listed from the lowest priced estimate first. See here for information on the AER Reference Price, which in this comparison assumes general energy usage of 3900kWh/year, meaning the Reference Price is $1,393/year for a residential customer on a single rate tariff. Use our comparison tool for a specific comparison in your area.

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Electricity Plan Difference from Reference Price^ Conditional Discounts Price Estimate*
Kogan Energy with Free Kogan First 10% Less than Reference Price No conditional discounts $1,256
Kogan Energy for Current Kogan First Members 10% Less than Reference Price No conditional discounts $1,256
Basic Equal to Reference Price No conditional discounts $1,388
Basic Plan Information Documents

*Price assumes general energy usage of 3900kWh/year for a residential customer on a single rate tariff. Estimated price includes any conditions discounts that may be available. Pricing based on Ausgrid network in Sydney, but prices differ between distribution areas. March 2022.

Kogan Energy Electricity Prices Victoria

In the table below, we show Kogan Energy prices on the Citipower network in Melbourne. Plans are listed from the lowest priced estimate first. See here for information on the VDO, which in this comparison assumes general energy usage of 4000kWh/year, meaning the VDO is $1,307/year for a residential customer on a single rate tariff. Use our comparison tool for a specific comparison in your area.

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Electricity Plan Difference from VDO› Conditional Discounts Price Estimate˜
Kogan Energy with Free Kogan First 14% Less Than VDO No conditional discounts
$1,125
Kogan Energy for Current Kogan First Members 14% Less Than VDO No conditional discounts
$1,125
Energy Fact Sheets

~Price assumes general energy usage of 4000kWh/year for a residential customer on a single rate tariff. Estimated price includes any conditions discounts that may be available. Pricing based on Citipower network in Melbourne, but prices will differ between distribution areas. March 2022.

Kogan Energy Electricity Prices QLD

In the table below, we show Kogan Energy prices on the Energex network in Brisbane. Plans are listed from the lowest priced estimate first. See here for information on the AER Reference Price, which in this comparison assumes general energy usage of 4600kWh/year, meaning the Reference Price is $1,455/year for a residential customer on a single rate tariff. Use our comparison tool for a specific comparison in your area.

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Electricity Plan Difference from Reference Price^ Conditional Discounts Price Estimate*
Kogan Energy with Free Kogan First 4% More Than Reference Price No conditional discounts $1,512
Kogan Energy for Current Kogan First Members 4% More Than Reference Price No conditional discounts $1,512
Basic Equal to Reference Price No conditional discounts $1,451
Basic Plan Information Documents

*Price assumes general energy usage of 4600Wh/year for a residential customer on a single rate tariff. Estimated price includes any conditional discounts that may be available. Pricing based on Energex network in Brisbane, but prices will differ between distribution areas. March 2022.

Kogan Energy Electricity Prices SA

In the table below, we show Kogan Energy prices on the SA Power network in Adelaide. Plans are listed from the lowest priced estimate first. See here for information on the AER Reference Price, which in this comparison assumes general energy usage of 4000kWh/year, meaning the Reference Price is $1,716/year for a residential customer on a single rate tariff. Use our comparison tool for a specific comparison in your area.

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Electricity Plan Difference from Reference Price^ Conditional Discounts Price Estimate*
Kogan Energy with Free Kogan First 9% Less Than Reference Price No conditional discounts $1,555
Kogan Energy for Current Kogan First Members 9% Less Than Reference Price No conditional discounts $1,555
Basic 1% Less Than Reference Price No conditional discounts $1,700
Basic Plan Information Documents

*Price assumes general energy usage of 4000Wh/year for a residential customer on a single rate tariff. Estimated price includes any conditional discounts that may be available. Pricing based on SA Power network in Adelaide, but prices will differ between distribution areas. March 2022.

Kogan Energy Gas

Unsurprisingly, Kogan Energy is also selling natural gas where partner Powershop does – in this case, Victoria only. Its gas offers mirror its electricity products with the following plans to choose from:

  • Kogan First
  • Basic

Direct debit payment is also required for these offers, with the only real difference being that instead of monthly payments, you’ll receive your bill every two months.

Kogan Energy Solar

If you have solar panels, the good news is that Kogan Energy’s plans come with feed-in tariffs to help maximise the return on your investment. Here’s what you can expect to see:

  • NSW: 4.35c/kWh
  • VIC: 6.7c/kWh
  • QLD: 2.88c/kWh
  • SA: 2.06c/kWh

Should I switch to Kogan Energy?

Bargain hunters everywhere perked up at the news of Kogan selling electricity – after all, how could a retailer known for low prices and good discounts give you a bad deal on your power?

And while discounts are nowhere to be seen with this retailer, it seems to lend itself to a positive outcome, rather than a negative. And with Powershop handling the operational side of things, it seems as though you’ll get good rates and reliability to boot. But is it the cheapest deal in town? You’ll have to compare prices in your area via the link below to find out.

About the author of this page

Jared Mullane

This page was written and is regularly updated by Canstar Blue’s Energy Editor, Jared Mullane. He’s an expert in all things utilities, including electricity, gas and water, helping to make complicated subjects easier to understand for consumers. A trained journalist, Jared is usually one of the first to break energy-related news, whether it’s the latest changes in the industry, price movements, or the next best deal you need to know about.