Supermarket phone plans: Prepaid and ready to go

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Not content with just selling you groceries, Australia’s big supermarkets and retailers are increasingly making their presence felt in the mobile phone market. Woolworths has Woolworths Mobile, Coles has Coles Mobile and ALDI has ALDI Mobile. Then there’s discount online retailer Kogan Mobile – not strictly a grocery store, but they do sell food, so let’s include them anyway. Who offers the best value plans and makes your weekly grocery shop go a little further? Read on as we review their respective offerings and to try to find you a better deal.

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Kogan Mobile

Online retailer Kogan has had a crack at mobile phone plans again, after a two-year hiatus. Kogan operates on the Vodafone 4G network  so between the four providers in this review, all three mobile networks in Australia are covered. If you have a particular preference, this could help to make your mind up. But if you live in a metro area with comprehensive coverage, the plan inclusions themselves may be the point of difference.

At first glance, Kogan Mobile’s suite of plans can be overwhelming. There are 12 plans in total, but with different billing periods designed to get the consumer to commit to a longer period, and ultimately save money in the long run. There are four tiers to the Kogan Mobile plan range – Small, Medium, Large and Extra Large. Each tier has three recharges available over 30 days, 90 days or 365 days. All offer unlimited calls and texts.

Once you break down Kogan’s tremendous list of offerings, you’ll realise they are in fact pretty simple. To get the best discounts, you’ll need to commit to 12 months, but this way you can effectively get over a month’s worth of phone plan for free in a lot of cases. Can you commit? You could save money if you do.

Brand Features Max Data**/billing period Advertised Cost^^/billing period
Kogan Logo

Small

  • Unlimited standard national calls & SMS

min. cost $16.90 over 30 day expiry

3GBMax Data**/billing period $16.90Advertised Data^^/billing period
Kogan Logo

Medium

  • Unlimited standard national calls & SMS

min. cost $29.90 over 30 day expiry

13GBMax Data**/billing period $29.90Advertised Data^^/billing period
Kogan Logo

Large

  • Unlimited standard national calls & SMS

min. cost $36.90 over 30 day expiry

20GBMax Data**/billing period $36.90Advertised Data^^/billing period
Kogan Logo

Extra Large

  • Unlimited standard national calls & SMS

min. cost $49.90 over 30 day expiry

40GBMax Data**/billing period $49.90Advertised Data^^/billing period
View all mobile plans listed on Canstar Blue

ALDI Mobile

Of the three supermarket chains, ALDI offers the widest range of options via its ALDI Mobile service, offering six mobile plans in total, using the Telstra 4G network – just like Woolies. The plans are broken up into two categories – Pay As You Go (PAYG) plans, and Value Packs. It’s important to note that the PAYG plans have a 365 day expiry period, which offers great flexibility for those not needing much use out of their device. The value packs have a 30 day expiry.

  • With PAYG, calls are 12c a minute, texts 12c each, data 5c per MB and international calls from 10c per minute.

ALDI’s Value Packs have a 30-day expiry period, start at $15 and all come with unlimited calls & texts. International minutes are included on plans $25 and above. With ALDI you can start by purchasing a SIM card in-store for $5, which comes with $5 credit. ALDI Mobile’s plans range is fairly comprehensive, so you should be able to find a plan that matches your specific needs.

Brand Features Max Data**/billing period Advertised Cost^^/billing period
ALDIMobile Logo

Pay As You Go $15

  • PAYG
  • $5 Upfront Cost inc. $5 credit

min. cost $15 over 365 day expiry

PAYGMax Data**/billing period $15Advertised Data^^/billing period
ALDIMobile Logo

Pay As You Go $30

  • PAYG
  • $5 Upfront Cost inc. $5 credit

min. cost $30 over 365 day expiry

PAYGMax Data**/billing period $30Advertised Data^^/billing period
ALDIMobile Logo

Small Value Pack

  • Unlimited standard national calls & SMS
  • $5 Upfront Cost inc. $5 credit

min. cost $15 over 30 day expiry

2GBMax Data**/billing period $15Advertised Data^^/billing period
ALDIMobile Logo

Large Value Pack

  • Unlimited standard national calls & SMS
  • Unlimited calls to 15 countries
  • 100 minutes to 35 countries
  • $5 Upfront Cost inc. $5 credit

min. cost $25 over 30 day expiry

9GBMax Data**/billing period $25Advertised Data^^/billing period
ALDIMobile Logo

XL Value Pack

  • Unlimited standard national calls & SMS
  • Unlimited calls to 15 countries
  • 200 mins to 50 countries
  • $5 Upfront Cost inc. $5 credit

min. cost $25 over 30 day expiry

20GBMax Data**/billing period $35Advertised Data^^/billing period
ALDIMobile Logo

XXL Value Pack

  • Unlimited standard national calls & SMS
  • Unlimited calls to 15 countries
  • 300 minutes to 35 countries
  • $5 Upfront Cost inc. $5 credit

min. cost $45 over 30 day expiry

30GBMax Data**/billing period $45Advertised Data^^/billing period
ALDIMobile Logo

Jumbo Value Pack

  • Unlimited standard national calls & SMS
  • Unlimited calls to 15 countries
  • 400 mins to 35 countries
  • $5 Upfront Cost inc. $5 credit

min. cost $55 over 30 day expiry

40GBMax Data**/billing period $55Advertised Data^^/billing period
View all mobile plans listed on Canstar Blue

Woolworths Mobile

You can get started with Woolworths Mobile at Woolworths supermarkets or online, with users able to purchase a Starter Pack starting at $30, pre-loaded with credit. There are four prepaid plans available, all of which include unlimited standard national talk and text, plus bonus data and the option to roll over up to 100GB. SIM only plans are also available, but these require a 12-month commitment.

Woolworths Mobile also offers postpaid contract plans, which give customers the choice of bundling a plan with one of several different handsets (including the Samsung Galaxy S10). All bundled plans include unlimited calls and texts, but feature varying amounts of data. All plans run on the Telstra 4G network.

Brand Features Max Data**/billing period Advertised Cost^^/billing period
Woolworths Mobile

Small

  • Unlimited standard national calls & SMS
  • Up to 100GB data banking
  • Bonus 20GB holiday data every 3 months

min. cost $360 over 12 months

10GBMax Data**/billing period $30Advertised Data^^/billing period
Woolworths Mobile

Medium

  • Unlimited standard national calls &
  • Up to 100GB data banking
  • Bonus 20GB holiday data every 3 months

min. cost $480 over 12 months

22GBMax Data**/billing period $40Advertised Data^^/billing period
Woolworths Mobile

Large

  • Unlimited standard national calls &
  • Up to 100GB data banking
  • Bonus 20GB holiday data every 3 months

min. cost $600 over 12 months

35GBMax Data**/billing period $50Advertised Data^^/billing period
View all mobile plans listed on Canstar Blue

Coles Mobile

Coles come into battle using the Optus 4G network, with its mobile plans available for purchase at all Coles supermarkets and Coles Express sites across Australia. Coles offers four prepaid plans, generally towards the lower-mid end of the market. Keep an eye out for recharge periods with Coles because they are different to most other carriers.

  • Two plans carry a 35-day expiry period, which is great for those who don’t quite use all their data over a 28 or 30 day period.
  • One plan carries a 10-day expiry period, making it a suitable option to ‘try before you buy’ or if you’re on a holiday and need a quick, fuss-free SIM card
  • Another plan comes with a 365-day expiry, and you pay $180 upfront, which comes with a 42GB data pool to use throughout the entire year.

Overall, Coles’ plans are concise, but strong and there is likely something to suit everyone. One plan – the $40 one – comes with 250 international minutes, while add-ons are also available and encompass additional data, extra international credit and more.

Brand Features Max Data**/billing period Advertised Cost^^/billing period
Coles Mobile Logo

Prepaid $10 for 10 Days

  • Unlimited standard national calls & SMS

min. cost $10 over 10 day expiry

1GBMax Data**/billing period $10Advertised Data^^/billing period
Coles Mobile Logo

Prepaid $20 for 35 Days

  • Unlimited standard national calls & SMS

min. cost $20 over 35 day expiry

3GBMax Data**/billing period $20Advertised Data^^/billing period
Coles Mobile Logo

Prepaid $40 for 35 Days

  • Unlimited standard national calls & SMS
  • 250 minutes to 10 countries

min. cost $40 over 35 day expiry

10GBMax Data**/billing period $40Advertised Data^^/billing period
Coles Mobile Logo

Prepaid $180 for 365 Days

  • Unlimited standard national calls & SMS

min. cost $180 over 365 day expiry

36GBMax Data**/billing period $180Advertised Data^^/billing period
View all mobile plans listed on Canstar Blue

Prepaid Plans you can buy in-store

If you’re after a handy prepaid plan to chuck in your trolley while you do the shopping, a number of providers also stock prepaid SIM cards in-store for purchase. The ‘Big 3’ are probably most obviously available – Telstra, Optus and Vodafone – but there are a few others that could make the cut as well. These SIM packs are most commonly found in Coles and Woolworths. Keep an eye out for providers like:

These providers may be worth a look into if looking for a competitive yet convenient prepaid or postpaid option, which can be chucked in your trolley next to the bread and milk.

Brand Features Max Data**/billing period Advertised Cost^^/billing period
Telstra Logo

Prepaid Max $40

  • Unlimited standard national calls & SMS
  • Unlimited calls to 10 countries
  • Data-free music and sports streaming
  • Access the free Telstra Air WiFi network
  • $10 extra credit
  • 10GB Data Bank bonus on your first 5 recharges

min. cost $40 over 28 day expiry

18GBMax Data**/billing period $40Advertised Data^^/billing period Go To Site
Vodafone Logo

$50 Data Combo Starter Pack

  • Unlimited standard national calls & SMS

min. cost $50 over 28 day expiry

12GBMax Data**/billing period $50Advertised Data^^/billing period Go To Site
Ovo Logo

Extra Large

  • Unlimited standard national calls & SMS
  • 1000 international minutes to 32 countries

min. cost $49.95 over 30 day expiry

80GBMax Data**/billing period $49.95Advertised Data^^/billing period Go To Site
Boost Mobile

$50 Prepaid

  • Unlimited standard national calls & SMS
  • Unlimited standard international calls & SMS to 25 countries, 200 mins & SMS to 30 countries, 200 MMS to 55 countries

min. cost $50 over 28 day expiry

40GBMax Data**/billing period $50Advertised Data^^/billing period Go To Site
Belong Logo

15GB SIM Only

  • Unlimited standard national calls & SMS
  • Unlimited calls & SMS to 33 countries

min. cost $40 over one month

15GBMax Data**/billing period $40Advertised Data^^/billing period Go To Site
LycaMobile Logo

M

  • Unlimited standard national calls & SMS
  • Unlimited standard international calls to 15 countries

min. cost $40 over 28 day expiry

22GBMax Data**/billing period $40Advertised Data^^/billing period
Lebara Logo

Large

  • Unlimited standard national calls & SMS
  • Unlimited standard international calls to 45 countries

min. cost $39.90 over 30 day expiry

22GBMax Data**/billing period $39.90Advertised Data^^/billing period
Optus Logo

Epic Data $40

  • Unlimited standard national calls & SMS
  • 25GB bonus data on first 3 recharges
  • 10GB streaming data
  • $10 extra credit

min. cost $40 over 28 days

20GBMax Data**/billing period $40Advertised Data^^/billing period
View all mobile plans listed on Canstar Blue

Who should you shop with?

It’s a hotly contested basket of brands, both on the shelves and in the mobile world. Out of the four, it seems Kogan Mobile took the top spot with the most value included for each of their prices. This was only made better by their 90 and 365 day plans. However, as they all operate on different networks, it might be worth picking the one you prefer. Further, is Kogan really a supermarket? You could argue no, and you’d probably be right. However, it’s fun comparing the online retail giant against its supermarket counterparts. The advantage for Coles, Woolworths and ALDI is you can simply pick up a SIM in-store.

The biggest take-home story from this report is that not choosing a plan based on your preference for a particular grocery store could save you some money. Comparing supermarket prepaid mobile plans with the whole range of plans out there could in fact save you even more. Overall it’s worth comparing every different plan you can before switching providers. Happy shopping!

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