As the second-biggest telco company in Australia, Optus has long been a heavyweight in the prepaid mobile phone plan industry. Founded in 1992, the company has spent a majority of its existence battling industry no. 1 Telstra, and has managed to achieve and maintain a solid market share since its founding.
However recent years have seen Optus (and Telstra) face serious competition from smaller, piggybacking telcos such as ALDImobile and amaysim. However Optus has recognized this and, starting earlier this year, has revamped its prepaid offerings to give customers more for less, in an effort to stay competitive.
Optus offers three types of pre-paid plan; daily, daily plus, and monthly. Daily starts at $1 a day, with limited talk, unlimited text, and 40MB a day. Daily plus starts at $2 a day, for unlimited text and talk and 500MB a day.
There are three price-points for a monthly prepaid plan: $30, $45, and $60. They all have unlimited texts, the latter two have unlimited talk, and data ranges from 1.5GB to 6GB. All monthly plans expire after 30 days.
Other prepaid mobile plans service providers we surveyed
Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who currently have an active prepaid mobile phone account in their name and pay the bills – in this case, 714 people.
The other prepaid mobile plans service providers in this year’s survey are:
- Aldi Mobile
- Virgin Mobile