Baby Carrier Reviews & Ratings


Canstar Blue’s 2019 baby carriers review has seen Ergobaby, Hug-a-Bub, BabyBjorn and Kmart rated on their comfort & support, fit, ease of use, value for money, durability, flexibility, fabric and customer satisfaction.

See Our Ratings Methodology.

Most Satisfied Customers | Ergobaby

For the fifth year in a row, Ergobaby has secured the top spot in Canstar Blue’s customer satisfaction ratings for baby carriers. It achieved five-star reviews on comfort & support, fit, durability, flexibility and overall satisfaction. It also got a respectable four stars on ease of use, value for money and fabric.

Ergobaby continues to hold top spot in baby carrier ratings

Being a parent – especially of newborns – usually means little sleep and tired bodies, so mums and dads naturally appreciate any extra help they can get. A baby carrier can certainly help keep your hands free while keeping a close tie between you and your little one. Hands come in handy for things like grabbing baby wipes, reaching for bottles, packing your shopping bags, or just generally being able to function like a normal human being.

Of course, the difference between a good baby carrier and a bad baby carrier makes all the difference. A baby carrier that is just too fiddly to use can be more of a hindrance than a help. So, which baby carriers are up to the job? It’s the fifth year that Canstar Blue has surveyed hundreds of parents across Australia to seek their feedback on the baby carriers they use, with mums and dads asked to review their carrier of choice on factors like comfort & support, fit, ease of use, flexibility and value for money. The idea is to give you as much helpful information as possible about the compared brands, so you can find the right fit for your bub – and budget. So, what did we find?

For the fifth year in a row, Ergobaby has taken top spot. It achieved five stars for overall satisfaction, comfort & support, fit, durability and flexibility. It was four stars for ease of use, value for money and fabric. It means Ergobaby continues to dominate this important category for new parents. When you’re shopping for new baby products, reviews from other parents are hugely beneficial, and they don’t come much better than five years of consistent top marks.

Best-Rated Baby Carriers

appy father with kids on the walk in spring

Canstar Blue’s 2019 baby carriers review saw four major brands compared and rated in the following order for overall customer satisfaction:

  • 1st Ergobaby
  • 2nd Hug-a-Bub
  • 3rd BabyBjorn
  • 4th Kmart

Hug-a-Bub and BabyBjorn received four stars for overall satisfaction, while Kmart was left with three. Other results of note include Hug-a-Bub securing five stars on comfort, alongside Ergobaby, as well as being the only brand to get top marks on ease of use and fabric. BabyBjorn also enjoyed a top result for durability, alongside this year’s winner, while Kmart was the only brand to be rated best in regards to value for money.

Other brands are available, but these are arguably the biggest baby carrier names in Australia and are a good first port of call for your next baby carrier purchase. That doesn’t mean other brands aren’t worth consideration, however.

It’s important to note that our review includes feedback from parents with all types of carriers. With the average spend of those surveyed being $127, doing your research before buying a new baby carrier is a helpful first step. To give you a hand, below is an overview of the brands featured in our review:

Top Baby Carrier Brands



Ergobaby offers a huge range of baby carriers, with most being front carrier-centric. Ergobaby features the ‘All-Position Omni 360 Collection’, which is a range designed for all seating positions. It’s claimed to be suitable for babies anywhere from 3.2kg to 15kg in weight, which is the size of a toddler. For a sling option, Ergobaby’s ‘Aura Wrap’ is said to be 100% Viscose made from eucalyptus and acacia.

Ergobaby also publishes a guide to help parents decide, with wraps and hip seats also available, making mum or dad the ultimate kid-holding tree. Ergobaby carriers can be found for under $200, but the Omni 360 range can go up to as much as $289. Its baby wraps can be had for $99 RRP.

  • Ergobaby was a stellar performer in our ratings, with five stars for overall satisfaction and most other research categories, except for ease of use, value for money and fabric where it achieved four stars.



As the name might suggest, Hug-a-Bub is a brand primarily focussed on slings and wraps, rather than carriers. If you really wanted to turn your baby into a ‘babyritto’ then Hug-a-Bub may be a good bet. Its range includes pocket wraps, lightweight wraps, organic mesh ring slings and even reversible ring slings.

Hug-a-Bub claims to have ignited the baby wrap and sling craze here in Australia and its ring sling range is said to be ideal for breastfeeding as it’s easy to get on and off and work around. All products feature organic cotton and nice, soft-touch fabrics, with costs ranging from around $90 to $120. For a cheaper alternative, Hug-a-Bub might be it, but keep in mind it features no traditional carriers.

  • Hug-a-Bub was rated four stars overall and in most other rated variables. It got five stars on comfort and support, ease of use and fabric.



Perhaps unsurprisingly, BabyBjorn is a Swedish company specialising in family and baby products, and has a fairly concise range of baby carriers. Most err towards front carriers, but the dearer models can be customised to suit either front or rear applications. Cheaper models feature more basic functionality but still get the same materials and designs that the dearer ones do.

The cheapest start from around $130, while the dearest fetch prices around $250. The ‘Carrier One Air’ is the flagship model in BabyBjorn’s line-up and is designed to be an ideal carrier for hiking. It’s suitable for newborns through to three-year-olds and features four-way front and back functionality.

  • BabyBjorn was a solid performer in our 2019 review, with five stars on durability, three stars on value for money and four stars for all other factors, including overall satisfaction.


Kmart is a purveyor of cheap and trendy homewares and clothes, but what you may not realise is that it also produces a baby carrier – just one. It’s designed to be pretty utilitarian and can be fitted three ways. It’s suitable for babies aged 3+ months old and has a max load weight of 9kg.

It features polyester for the shell and polyurethane foam for the filling to cocoon your little one. It also features adjustable head support for growing babies. It costs $29 – making it a great deal cheaper than most other brands. But does cheap really mean you’re getting a great deal?

  • Kmart was the only brand to achieve five stars on value for money, but price isn’t the only consideration for parents as Kmart got three stars for overall satisfaction and three stars in every other research area.

Other Baby Carrier Brands

Babies in Carriers and Dog

Aside from the top four brands that made it into our ratings this year, there are several others you might like to consider:

  • Baby Tula: Offers standard, half buckle, toddler and mesh coast carriers with sizes stated to be suitable for babies from 3.2kg to 20kg and toddler carriers up to 27kg. Half buckle carriers are said to be adjustable to three width settings, plus two height settings and come in a wide range of prints and colours. Tula’s ‘Coast’ line up is stated to use breathable mesh material to create ventilated carriers for active lifestyles and warmer climates. Expect prices from around $149 to $299 RPP.
  • Chekoh: Specialises in wrap carriers and slings, plus mini wraps for your kids to use for their toys. Its carriers are said to be made with a lightweight bamboo blend. The wrap range is also said to be suitable from birth (3kgs) up to 12 months, while its slings have a maximum load of 15kgs. Chekoh carriers can be had for around $100, depending on the range.
  • Manduca: Manduca’s range consists of classic, pure cotton, backline baby carriers plus a limited-edition line along with baby slings and accessories. Manduca organic baby carriers are claimed to be ergonomically designed to support both the baby and parent. Sizes are stated to suit infants from 3.5kg all the way up to 20kg, with most being front-facing carriers. It boasts adjustable straps, ergonomically shaped hip belts and integrated head support for comfort and convenience. Typically, prices sit from around $190 and $220, while baby sling carriers can be had for $110.

Things to consider when buying a baby carrier

Babies in Carriers and Dog

A baby carrier needs to be more than just cheap. Ergobaby doesn’t make the cheapest baby carriers but that didn’t deter customers from rating the brand highly on value for money. They clearly see the ‘value’ in spending a little extra. Our research identified the following drivers of parent satisfaction:

  • Comfort & support: 30%
  • Fit: 21%
  • Ease of use: 20%
  • Value for money: 12%
  • Durability: 11%
  • Flexibility: 7%
  • Fabric: 0.1%

Comfort & support was evidently the main driver of satisfaction and having a carrier that’s easy to use is also a huge factor. There’s a bit more involved than plonking a baby in a sling and away you go on a 5km walk! Value for money was also an interesting factor, as ‘value’ implies more than just a cheap price.

While it’s tempting to just go out and buy the cheapest baby carrier, cheap doesn’t necessarily equal a happy parent. Ergobaby’s customers were found to have spent an average of $176 on their new baby carriers, which is higher than the $127 average for all brands. With this in mind, a baby carrier clearly isn’t an impulse purchase for a lot of parents:

  • 33% of mums and dads bought their baby carrier based on a recommendation, either through word of mouth or an online review

Other key findings from our 2019 survey include:

What type of baby carrier should I buy?

There are two main types – carriers (or ‘pouches’) and backpack carriers. Sling carriers are also popular and worthy of your consideration. One isn’t necessarily better than the other but it does come down to how old your child is and your personal preferences.

Carriers or Pouches

Young mother with smartphone

The most common type of carriers, these are best-suited for newborns and babies younger than 18 months. They are usually worn off the chest, with the baby facing inwards, but customisable carriers have also come into vogue recently, with slightly older children able to face outwards.

  • Benefits: Keeps baby snug and close, facing inwards for more one-on-one time, allows parents to keep an eye on baby at all times.
  • Drawbacks: Kids can get heavy fast and the chest position can cause back pain when your child starts growing. Older babies could also get more restless, and facing out may be a solution, but front-facing carriers can feel too snug.

Of the parents surveyed, 56% reported preference towards having their baby at the front instead of their back. One in four (25%) reported they often get a sore back from using a baby carrier – no doubt this starts setting in when the little munchkin starts growing up! When your baby starts growing, it may be time to consider a backpack carrier.

Backpack Carriers

Father with child son in carrier backpack

Backpack baby carriers often feature rigid frames, but some front-facing carriers are also able to be customised to fit on the back. Those with rigid frames are best-suited to older kids who aren’t exactly babies, but can’t walk long distances yet. If you’ve ever walked a popular hiking trail, there’s probably no doubt you’ve seen these backpack carriers in action.

  • Benefits: Best-suited to older infants and toddlers, suitable for longer walks, lets baby see out, weight of baby is able to be distributed across shoulders and back, rather than chest.
  • Drawbacks: Provides less ‘intimacy’ between parent and child, not so suitable for young babies and newborns, high position can be awkward at first.

To the one in four of those surveyed who reported back pain, a backpack carrier might be more suited than a pouch-type. One in ten (13%) also reported that they are worried about their baby falling out of the carrier – a pouch evidently lets you keep a better eye on your baby.

Sling Carriers

Happy young family, beautiful mother with two children

Sling types are less common and less of a ‘type’ of carrier, but more of a variation of the two above. Like sling bags, sling baby carriers are worn across the shoulder and the baby sits across your body. They can be made of stretchy supportive fabric, but can also be made with rigid materials as seen in backpack carriers.

  • Benefits: Provide arguably the most ‘intimate’ feel for newborns and parents, are extremely cosseting, provide a ‘cot like’ feel for newborns.
  • Drawbacks: Often don’t provide as much padding or support, leaves one arm occupied, unsuitable for older babies or toddlers.

Sling carriers are arguably the most rudimentary of carrier designs and most brands tend to omit this design from their product ranges. Still, if you have a newborn and wanting an intimate feeling, a sling carrier may still be the best bet.

You may also be interested in:

The bottom line on baby carriers

It’s important to take time in finding the right fit for you and your baby. As your baby grows, the heavier it will get and the more back support you may need. Most baby carriers are ‘one size fits most’, being easily adjustable for your bub, plus allowing it to be shared between parents. If you want to make it a fashion statement, the wide array of designs and fabrics can also come into play. However, it would be wise to keep in mind the price as well as the ergonomics behind it.

Pram & Stroller Reviews

Picture credits: Olesia Bilkei/, Dvorakova Veronika/, Halfpoint/, Natalia Deriabina/, sandsun/, Trendsetter Images/

Frequently asked questions

Canstar Blue surveyed 1,200 Australian parents of children aged 6 years and under across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased a baby carrier / sling / wrap in the last 3 years – in this case, 475 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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